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Spain imported the largest number of BYD vehicles in the European Union in the first 10 months of the year, with analysts saying the Mediterranean country is a more attractive launchpad for the Chinese automaker than other ports in Western Europe.
Spain imported the largest number of BYD vehicles in the European Union in the first 10 months of the year, with analysts saying the Mediterranean country is a more attractive launchpad for the Chinese automaker than other ports in Western Europe.
Spanish customs data provider Datacomex released figures in November showing that 28,400 BYD vehicles arrived at Spanish ports between January and October. Within the European Union, Italy was just behind Spain. Outside of the bloc, the U.K. received nearly twice as many cars.
Spain was not the final destination for many of the cars, but a springboard to other markets within the EU. Analysts said lower operating costs in Spain make it more attractive than the Netherlands and Belgium. They also pointed out that Spain was convenient for BYD, given its proximity to Italy and Portugal, where EV and hybrid penetration remains low.
"Spain functions as a very efficient logistics hub," said Matthias Schmidt, founder of Schmidt Automotive Research. "Rotterdam (in the Netherlands) and Zeebrugge (in Belgium) used to play that role for Chinese brands. Now Valencia and Barcelona are taking over."
Only 12,600 BYD battery electric vehicles (BEV) were registered in Spain in the first 10 months of 2025, equal to 15% of the total across 18 markets in Western Europe, including the U.K., based on Schmidt figures.
Analysts said the numbers in Spain were inflated by fleet deals with holiday rental companies in the Canary and Balearic Islands, plus a one-off subsidy of up to 10,000 euros ($11,650) per vehicle offered to car owners in Valencia after the city was devastated by floods last year.
Including hybrids, BYD's performance in Spain looks even better. Schmidt research shows that 19,423 BYD passenger vehicles were registered in Spain in the first 10 months of 2025, a staggering 497.6% year-on-year rise, making the brand easily the fastest growing in the country.
SAIC-owned MG remains the volume leader among Chinese marques, delivering 38,989 cars in the January to October period, but BYD's mix of pure electric and plug-in hybrid models, especially the Seal U DM-i and the new Atto 2, has struck a chord in a market where consumers are sensitive to prices and brand loyalty is low.
For example, BYD's Atto 2, an electric compact car, sells for 22,900 euros in Spain, compared with 25,990 euros for the Citroen eC3X, one of the most popular small cars in the EU.
An analyst at Xataka, a tech portal, cited a generational shift in attitudes, saying that younger Spanish buyers who grew up with Xiaomi phones and AliExpress purchases no longer equate "Made in China" with poor quality.
BYD is aggressively expanding its dealership network in Spain, as in Germany and Britain. It expects to add another 29 dealerships in Spain next year to the roughly 100 operating now, according to company sources, under partnerships with established multibrand dealers such as Astara and Gamboa. This strategy lends it credibility and allows it to expand at speed.
But BYD may already be moving beyond an import-only strategy in Spain, given the EU tariffs on Chinese EVs imposed last year. A BYD Spain executive acknowledged to Nikkei Asia that growth will moderate, although he said the company should retain enough margin to absorb part of the cost increase stemming from the tariffs.
Nonetheless, Reuters reported in October that Spain was a top contender for a third BYD plant in Europe, after Turkey and Hungary, with a decision expected in China as soon as December.
Stellantis-backed Chinese automaker Leapmotor is also expected to confirm production at Zaragoza in northeastern Spain, according to media reports. Chery, another Chinese manufacturer, already assembles small volumes of Ebro-badge models in Barcelona, while battery makers CATL and Envision AESC are building gigafactories in the country.
While Spain's car brands -- SEAT and Cupra -- are relatively unknown compared with German, British and Italian marques, the country is the second-largest carmaker in Europe, after Germany. The automotive sector contributes about 10% of Spain's gross domestic product and 18% its exports, according to Invest In Spain, a unit of the country's Ministry of Economy, Trade and Business.
Analysts said Spain is a natural choice for Chinese automakers because it has a highly skilled workforce that makes cars for Mercedes, Volkswagen, Ford, Stellantis and Renault. The country's high unemployment also makes it easier for companies to hire.
"Spain has emerged as one of Europe's pivotal automotive manufacturing hubs, thanks to a unique combination of structural and strategic advantages," said Jan Burian, an automotive industry expert. "The unemployment rate has created a deep pool of skilled and competitive labor, reinforced by decades of automotive tradition."
Tether, led by CEO Paolo Ardoino, announced its shift towards AI, robotics, and wellness through four new divisions, signaling an evolution beyond traditional cryptocurrency reliance.
This diversification strategy aims to stabilize Tether's financial position and increase resilience, with implications for USDT, Bitcoin, and broader market dynamics.
Tether has announced a major pivot involving a structural reorganization into four divisions focused on data, finance, power, and education. This move marks a significant shift from their previous crypto-centric approach, expanding into AI, robotics, and wellness applications.
The changes were outlined by Paolo Ardoino, CEO of Tether, who highlighted the company's evolution from a stablecoin-only business to a broader tech group. Tether will retain its USDT operations while diversifying into emerging technologies with notable investments in AI and robotics.
Tether's strategic diversification impacts industries related to AI and robotics, as well as the traditional cryptocurrency sector. The pivot is expected to create opportunities within health and wellness sectors, enhancing Tether's corporate competitiveness and technological footprint.
Financially, Tether utilizes its excess reserves and profits to fuel these new ventures without impacting USDT operations. This allows Tether to maintain its stablecoin while strategically investing in new market sectors.
Experts anticipate shifts in market dynamics as Tether repositions itself, potentially influencing other stablecoin issuers to explore similar strategies. The company's robust financial reserves support this ambitious transition without risking its core financial products.
The move could lead to new financial, regulatory, and technological protocols within the crypto space. Tether's commitment to innovations like AI and wellness aligns with broader industry trends pursuing diversification to mitigate risks associated with a singular product focus.
"Tether is evolving from a pure stablecoin company into a technology group, investing in AI, robotics, P2P, and critical infrastructure, while keeping financial products as just one of our four pillars." — Paolo Ardoino, CEO, Tether
Coca-Cola said Wednesday that its chief operating officer will become its next CEO in the first quarter of 2026.
The Atlanta beverage giant said its board elected Henrique Braun as CEO effective March 31. James Quincey, Coke's current chairman and CEO, will transition to executive chairman of the company.
Braun, 57, has worked at Coca-Cola for three decades. Prior to assuming the COO role earlier this year, he led operations in Brazil, Latin America, Greater China and South Korea. He has held positions overseeing Coke's supply chain, new business development, marketing, innovation, general management and bottling operations.
Braun was born in California and raised in Brazil. He holds a bachelor's degree in agricultural engineering from the University Federal of Rio de Janeiro, a master of science degree from Michigan State University and an MBA from Georgia State University.
David Weinberg, Coca-Cola's lead independent director, called Quincey, 60, a "transformative leader" who will continue to remain active in the business.
During Quincey's nine years as CEO, Coke added more than 10 additional billion-dollar brands, including BodyArmor and Fairlife. He also brought Coke into the alcoholic drink market with Topo Chico Hard Seltzer, which went on sale in 2021.
In 2020, Quincey led a restructuring that reduced Coke's brands by half and laid off thousands of employees. Quincey said Coke wanted to streamline its structure and focus its investments on fast-growing products like its Simply and Minute Maid juices.
But as Quincey steps down as CEO, Coke is facing numerous challenges, including tepid demand for its products in the U.S. and Europe and increasing customer scrutiny of its ingredients. This summer, after a nudge from President Donald Trump, Coke said it would release a version of its trademark Cola with cane sugar instead of high-fructose corn syrup.
Weinberg said the board is confident that Braun will build on the company's strengths and seek out growth opportunities globally.
Coke shares were flat in after-market trading.
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