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One of the reassuring things about the laws of physics is that they’re immutable. They create a stable, predictable physical world, where balls roll downhill, parked cars stay put, and the lawn chair you’re sitting in doesn’t vanish into thin air underneath you. The laws of economics, however, aren’t always so reliable.
One of the reassuring things about the laws of physics is that they’re immutable. They create a stable, predictable physical world, where balls roll downhill, parked cars stay put, and the lawn chair you’re sitting in doesn’t vanish into thin air underneath you. The laws of economics, however, aren’t always so reliable.
Take tariffs. Back on April 2, President Donald Trump announced the most draconian set of tariffs the US has seen in decades. World leaders panicked, markets tanked, and economists of all stripes took to the airwaves, warning that we’d see drastically higher prices as Trump’s import taxes rippled through the economy. The Yale Budget Lab predicted clothing prices would spike 64% in the short run.
Most of the Trump administration’s “Liberation Day” tariffs are still in flux, but the average tariff on goods coming into the US is more than 13%, according to Bloomberg Economics. That’s in addition to levies of 30% on most imports from China and fluctuating tariffs on imports from Canada and Mexico.
But so far the impact has been difficult to see. Company earnings, for the most part, have been strong, markets have been ebullient, and the monthly inflation reports have remained pretty sleepy. (Clothing prices have actually ticked down a bit.) So … where did the tariffs go?
“There are essentially three parties who can end up bearing the cost of tariffs,” says economist Alberto Cavallo, head of the Pricing Lab at Harvard Business School. “It could be foreign exporters, it could be the US firms that are bringing those goods into the US, or it could be US consumers.”
Studying real-time pricing data on hundreds of thousands of items from four major US retailers, Cavallo and his team have tracked things from their countries of origin to store shelves to see how prices are fluctuating day to day and which of the three parties has been bearing the biggest costs of Trump’s tariffs. Let’s examine.
It has long been the administration’s claim that, while the US businesses importing goods might be the ones that pay the import tax, the foreign company on the other end of the transaction would foot the bill. The idea is that exporters will agree to mark down their prices as a way to help US companies offset the tariffs. Strange as that may sound, it’s not such an unreasonable assumption. US companies—whether it’s Amazon.com, Apple, Walmart or the local hardware store—are the gatekeepers to the American consumer, and the American consumer is, quite simply, the pot of gold at the end of the global economy’s rainbow.
US shoppers buying stuff constitute almost 70% of the US economy and 15% of the world’s economy. For Canada, China, Colombia, Germany, Japan, Mexico and many others, the US is the top buyer of what they produce. Threatening to cut companies off from their biggest customer base unless they slash prices does seem, on some level, like an offer many countries couldn’t refuse.
Except, apparently, most of them have. If the strong-arming had worked, the Import Price Index, which tracks what US companies pay for their imported goods, would be falling. But so far the index has been inching up. Interestingly almost the same thing happened during Trump’s first (much more modest) round of tariffs in 2017: Import prices stayed largely the same. Foreign companies aren’t paying for Trump’s tariffs. So who is?
US businesses are the ones coughing up the money to pay the tariffs at ports and airports across the country. Even at 10%, those fees result in a substantial increase in costs. (One shipping container coming into the US will often carry $1 million worth of products. A 10% tariff means $100,000 more in taxes.) This leaves companies with a couple of choices: They can eat those costs and simply accept lower profits, or they can pass those tariffs along to us. So far neither has happened in a major way. What’s going on?
Chad Bown, an economist at the Peterson Institute for International Economics, has been studying the tariffs. “It’s all that I do,” he says. He thinks we’re in a kind of liminal space with tariffs. The reason: Many companies haven’t really been paying Liberation Day tariffs yet, because they started panic-importing long before April 2. “Trump campaigned on tariffs,” Bown says. “When Trump won the election, American companies said, ‘Gosh, we’d better import as much stuff as we can and put it into storage in case he actually does impose those tariffs.’”
Apple Inc. airlifted 600 tons of iPhones out of India shortly before the Liberation Day tariffs were announced, according to Reuters, and in the preceding weeks, import data shows companies all across the US had similar—albeit less elaborate—ideas. Bown says US businesses now have inventories they can draw down. That means they can hold off on raising prices and their profits won’t suffer. But eventually the stockpiles will run out, and companies will find themselves between a profit hit and a price hike.
Still, we aren’t likely to see prices rise right at that point. For one thing, most businesses don’t yet know how much they should raise their prices. Since Liberation Day, the Trump administration has made (and remade) a handful of deals but has mostly delayed concrete decisions. As of midsummer, almost nothing is settled. “Companies don’t actually know how much the tariffs will be in the end,” says Harvard’s Cavallo. And raising prices is a serious endeavor. “It’s a very complicated decision for companies. They don’t want to antagonize their customers.”
Right now, US consumers seem to be feeling pretty antagonized about the economy in general. Raising prices risks alienating customers, not to mention giving a potential edge to competitors. That’s why companies are likely to wait, even if it costs them. And in some cases it already has. General Motors Co. reported a $1.1 billion decline in quarterly profit from a year ago, largely because of tariffs. GM made the decision to eat the costs of tariffs rather than pass them on to car buyers.
Cavallo expects we’ll see many more companies making similar announcements in the coming months. He points to research he and his team did during Trump’s 2017 tariffs. “It took a long time for companies to raise their prices,” he recalls. “It actually took almost six months for us to start seeing an impact.” Even a year and a half after the tariffs had been imposed, Cavallo and his team found many companies were still absorbing at least some of the financial burden.
At some point, though, companies will almost certainly pass the tariffs along to customers. Data shows pricing has already started rising (an average of 3%) in response to Trump’s tariffs. “These increases were largely driven by goods from China,” says Paola Llama, a research fellow at Northwestern University’s Kellogg School of Management who has been working with Harvard’s pricing lab. “We’re seeing this particularly in categories like household goods, furniture and electronics.”
But prices don’t always tell the whole story. Inflation is something of a shape-shifter. Tariffs can show up as fewer tube socks in your assorted package, more air in your potato chip bag, cheaper handles on your chest of drawers, an extra charge for almond milk in your Americano, flimsier thread in your shirt buttons. Shrinkflation, “skimpflation,” hidden fees, rolling back perks: These are all ways companies can pass tariff costs on to customers.
There’s another way tariffs can manifest in an economy, though it’s much harder to see. “Sometimes goods just disappear,” says Bown, the economist. Tariffs can make it unprofitable for companies to import goods, so oftentimes they’ll simply stop. This means a smaller selection at the store. After Trump’s first round of tariffs in 2017, imports from China dropped by roughly 10% over the next couple of years.
Which items will be affected is difficult to know. Trump’s 50% tariffs on steel and aluminum will touch products all across the economy: toys, electronics, cars, housewares and … even lawn chairs.
Things can get unruly in the realm of economics: Prices can hold steady even as costs go up, buying power doesn’t always equal pricing power, and lawn chairs can vanish into thin air. The laws of physics could never pull that off.
Today, the Bank of England (BoE) is set to cut its short-term policy interest rate by 25 basis points to 4%, its lowest level in over two years, based on consensus expectations.
It will be the BoE’s second rate cut this year, as several of its Monetary Policy Committee members were cautious over a sticky inflationary trend that overshadowed growth concerns.
The latest core inflation rate in the UK jumped to 3.7% y/y in June, surpassing May’s print of 3.5%, and market expectations of 3.5%. Since the current inflation print is close to double the central bank’s 2% target, the MPC is expected to leave in place guidance steering markets toward more “gradual and careful” interest-rate cuts and a meeting-by-meeting approach.
Let’s now focus on a short-term technical trading set-up on the EUR/GBP cross ahead of the BoE’s monetary policy decision today.

Preferred trend bias (1-3 days)
The recent minor corrective decline of 145 pips seen in the EUR/GBP from the 25 July high to the 31 July low is likely to have ended.
A potential bullish impulsive up move sequence is unfolding that supports EUR outperformance over GBP within its medium-term uptrend phase.
Bullish bias with 0.8700/8680 as the key short-term pivotal support for the next intermediate resistances to come in at 0.8740/8770, 0.8800, and 0.8860 (Fibonacci extension and upper boundary of the medium-term ascending channel from 24 February 2025) (see Fig. 1).
Key elements
Alternative trend bias (1 to 3 days)
A break below 0.8680 negates the bullish tone, where the EUR/GBP may see a minor slide to retest the next intermediate supports of 0.8640 and 0.8610/8600 (31 July 2025 minor swing low and 50-day moving average).
Key points:
Kobe Steel, Japan's No. 3 steelmaker, on Thursday reported a 3% fall in quarterly crude steel output due to lower prices and the potential impact of U.S. tariffs on car production, similar to declines at Nippon Steeland JFE Holdings.With the U.S. tariff risk looming, Japan's Iron and Steel Federation has warned domestic crude steel output could fall below 80 million metric tons this year versus 84 million tons a year ago. That would be the lowest since the 67 million tons produced in 1968, the Federation said.
The latest pressure comes as Japan's top tariff negotiator Ryosei Akazawa pressed the U.S. to swiftly implement an agreed cut to auto tariffs during a meeting this week with U.S. Secretary of Commerce Howard Lutnick in Washington.Japan is also grappling with a surge in cheap steel exports from top producer China, which is dragging down prices and prompting countries, including Japan, to consider protective trade measures.
Japanese car sales to the U.S. are already falling as automakers shift production to the U.S., Mexico and Canada to reduce costs.For the April-June quarter, Kobe Steel's crude steel output slid 3% to 1.46 million metric tons on weaker domestic consumption in the construction and auto sectors. Nippon Steel's output fell by 7% to 9.46 million tons and JFE dropped by 3% to 5.61 million tons.
"The downward trend in domestic steel demand will continue due to population decline, decrease in exports of finished auto to the U.S. and indirect exports by other manufacturing industries," Nippon Steel said on Friday.Nippon Steel expects a 50 billion yen hit to its annual profits from the U.S. tariffs, while Kobe Steel sees a 5 billion yen impact. JFE plans to close several domestic facilities to reduce capacity."U.S. tariff measures pose the greatest risk, particularly with regard to trends and impacts in the automotive and construction machinery sectors," JFE said in its earnings presentation on Monday.
To offset domestic weakness, Nippon Steel and JFE are focusing on overseas expansion. Nippon Steel bought U.S. Steel (X.MC) for $15 billion, pledging close to a similar amount in investments into the newly acquired assets, betting on U.S. demand growth.JFE, together with a partner, announced a 120 billion yen investment to expand facilities in India, the biggest driver of the global steel demand, backed by heavy infrastructure spending.
"Looking at the world, the only attractive markets for the steel industry are India and the U.S.," said Ryunosuke Shibata, analyst at SBI Securities. "Even if Asian countries have the potential to expand demand, there is a risk as China is close."To survive, "there is no choice but to expand business in growing overseas markets," Shibata said.
The USDJPY pair has fallen to the area around 147.00 due to general US dollar weakness and strong Japanese statistics. A Triangle pattern is forming on the chart, indicating a possible continuation of the pair’s downtrend.
The USDJPY rate is declining, falling to the support area around 147.00 amid general dollar weakness and positive data from Japan. Find out more in our analysis for 7 August 2025.
The Japanese yen is moderately strengthening amid positive economic data. Japan’s Leading Index, which reflects economic prospects for the coming months, rose to 106.1 in June 2025 according to preliminary estimates, compared to the final reading of 104.8 in May.
Last week, the Bank of Japan left interest rates unchanged but raised its inflation forecast, warning of growing risks due to current global trade tensions. The minutes from the monetary policy meeting showed that the central bank remains open to further rate hikes, particularly if external risks subside.
The USDJPY pair is declining, with a Triangle pattern forming on the H1 chart. The Alligator indicator is moving downwards, confirming the ongoing bearish trend. The current local support stands at 147.00; a breakout below this level could pave the way to 146.00.
Today's USDJPY forecast suggests the pair may dip further towards 147.00 and lower if bears maintain momentum. Conversely, a bullish scenario will become possible if buyers reverse the pair and gain a foothold above 148.00, potentially opening the path towards the 149.00 resistance level.

There is a positive indication of Ethereum, as technical and derivatives data indicate that it might break past levels in excess of 4000 dollars. The price action aligns with wave theory and increasing open interest, signaling market strength. ETH is trading near $3,681, and a push toward $4,500 is becoming a key focus.
The structure of the price movement of Ethereum shows that a full corrective Wave 4 is completed, and Wave 5 might be underway on the 3-day chart. Analysts point out that ETH pulled back at the 50 percent Fibonacci retracement as the past support is visible. A zone of Fibonacci between 0.618 and 0.65 served as a bouncing zone, resisting the downward trend.
Elliott Wave labeling shows sub-waves forming, which supports an extended upward move if ETH maintains current levels. The chart reflects earlier waves with strong impulses, indicating that price continuation is likely. If ETH surpasses $4,000, the wave structure suggests $4,500 is a logical target.ETHUSD now trades under heavy observation, as it must break the $4,000 resistance to validate the fifth wave projection. Previous peaks align with strong rejection zones, but volume and trend structure show readiness for a breakout. Traders are watching for a firm candle close above $4,000.
ETH futures open interest has steadily increased since June, aligning with price gains across spot and derivative markets. Data from Coinglass confirms a surge in open interest, which reached multi-year highs as ETH neared $4,500. This pattern reflects strong market participation and capital inflows.

Open interest rising with price usually indicates new capital rather than profit-taking, suggesting stronger positioning. The current trend supports the wave structure analysis and confirms bullish behavior. If open interest continues climbing, Ethereum may extend gains without deep retracements.Unlike past cycles, this rise shows sustained demand and leveraged exposure without major sell-offs. Earlier phases saw drops after peaks, but this rally has broader participation. ETH may soon test the $4,500 level if support zones hold and sentiment remains aligned.
On the weekly chart, Ethereum faced four rejections at the $3,950–$4,000 zone but has continued forming higher lows. Price remains inside a tight consolidation range, but the longer it holds, the higher the breakout probability. ETH’s price action shows pressure building just under resistance.
Repeated failures to break $4,000 usually indicate exhaustion, but not in this case. Market structure holds, and the reaction to pullbacks is quick and shallow. This behavior supports the view that ETH will make another attempt soon.Support levels below include $3,200 and $2,400, but these remain untouched in the latest rally. The higher lows suggest strength despite resistance. ETH is close to unlocking the next move, and the target remains $4,500.
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