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Across sectors and over recent years, increasingly sustainability has become part of every strategy presentation and annual report.
Across sectors and over recent years, increasingly sustainability has become part of every strategy presentation and annual report. Boards of directors have been signing on to net zero commitments, investors scrutinising environmental, social and governance (ESG) performance and consumers rewarding responsible brands. Yet, when it comes to decisive action on climate, progress appears to be falling short of ambition.
We have been witnessing pledges made — and postponed. Targets set — and quietly revised. It does not appear to be a lack of data, capital or capability. The true challenge perhaps lies elsewhere: in the way humans think and decide.
Businesses already know the risks, and scientists, insurers and economists have quantified them in painful detail. Climate disruptions are now made a culprit to affect everything from agricultural yield to supply chains, insurance premiums and consumer preferences, yet most organisations still treat sustainability as an initiative, not an operating principle.
Sustainability demands decisions that are long term, cross-functional and uncertain — conditions under which biases thrive. Even experienced executives fall back on habits of thought that prioritise the visible, immediate and familiar.
Our brains, shaped for short-term survival rather than long-term planetary stewardship, are prone to subtle distortions, known as cognitive biases. These mental shortcuts on the one hand help us simplify complex decisions but can also cloud judgment, especially on issues like climate change that have been unfolding for over a decade now, not days.
Understanding these biases makes leaders aware, as an important step toward designing decisions that account for human nature, rather than being blindsided by it.
Short-termism is one of corporate life's most powerful gravitational pulls. Most incentive systems — from quarterly earnings to annual key performance indicators (KPIs) — reward the immediate. That makes climate action, whose benefits often unfold over a decade, a hard sell internally. An energy-intensive manufacturer may delay adopting renewable systems because the payback horizon exceeds its current planning cycle. A retailer may stick to low-cost packaging even when sustainable alternatives could yield long-term loyalty benefits.
In behavioural terms, this is present bias — our tendency to overvalue the "now". To overcome it, even possibly incentives need to be redesigned: perhaps include three- to five-year sustainability outcomes with quarterly metrics to redesign executive rewards and growth plans, set near-term milestones visible through interim reporting and link immediate business value such as cost savings or risk mitigation to long-term climate goals.
Organisations, like individuals, prefer what's familiar. They operate on established supply chains, technologies and vendor relationships built over years. Changing those systems — even for better environmental performance feels risky and disruptive. This status quo bias explains why many industries cling to incrementalism: adding recycling drives or paperless billing rather than reimagining entire business models. Take fast fashion. Despite global attention on textile waste, most brands still run high-churn product cycles because the existing model "works". It delivers quarterly growth, even if it undermines long-term sustainability.
Once recognised, this bias can be countered by reframing sustainability as modernisation — not disruption — with "green transformation" not being seen as a threat to legacy models but a way to future-proof them.
Executives often interpret climate data through the lens of what they already believe about their business. This confirmation bias shows up in phrases like "Our footprint isn't significant" or "Consumers in our segment don't care much about sustainability". Organisations tend to highlight successes (carbon offsets, corporate social responsibility programmes) and downplay inconvenient data (Scope 3 emissions, unsustainable sourcing). As a result, decisions too are often based on curated evidence rather than complete reality.
Companies that avoid this trap usually build internal "dissent mechanisms" — cross-functional review teams, third-party audits or sustainability councils empowered to challenge assumptions. The approach isn't that of denial or confrontation. It is clarity.
Few companies want to be the first to incur costs that competitors have not. This is social norm bias at play: the instinct to conform to what others in the ecosystem are doing. Consider how earlier on several organisations waited for their peers to commit to net zero before making their own announcements. Even within industries, many sustainability efforts gain momentum only once a critical mass forms.
This herd behaviour isn't always negative — it can be harnessed. Positive peer pressure can be created by publicly sharing sustainability metrics, forming coalitions or participating in industry commitments. When responsibility becomes visible, imitation becomes a catalyst, not a barrier.
Executives are often optimists by necessity. But overconfidence can dull the perception of risk. Optimism bias could lead companies to assume that climate disruptions will affect "others" — suppliers, markets, regions — but not them. The 2022 floods in Thailand that disrupted global automotive and semiconductor supply chains, or the 2023 droughts that affected European manufacturing cooling systems, proved otherwise. The ripple effects of climate risk are no longer abstract.
Businesses that internalise this lesson begin treating sustainability as risk management, not philanthropy, embedding it into supply chain resilience, procurement policies and financial planning.
When words and actions diverge, organisations experience cognitive dissonance, often reflected through selective storytelling. A company might publish an ESG report highlighting community projects while continuing to invest in carbon-heavy operations.
This isn't hypocrisy — it's psychology. Leaders and organisations rationalise conflicting actions to maintain a coherent self-image. Recognising the gap between intention and implementation is an opportunity, not a flaw. Companies that acknowledge their limitations soon enough and correct them often build more trust than those claiming perfection.
Humans react strongly to what they can see and feel in the present. Climate events like floods or wildfires trigger temporary surges in awareness, but once the headlines fade, urgency fades too.
This availability heuristic explains why sustainability programmes often spike after crises, losing momentum over time thereafter. The challenge is to make future risks visible now. Scenario simulations, interactive dashboards and storytelling can help executives visualise how today's choices shape tomorrow's business continuity.
Recognising biases such as some outlined above is only half the journey. The real opportunity lies in redesigning decisions so they work with human tendencies rather than against them. For starters, just a few practical ways organisations could do this are brainstormed and outlined below.
- Using defaults wisely: Make sustainable options the default in procurement, travel or product design such as paperless billing or energy-efficient settings.
- Framing sustainability as opportunity: Link it to cost optimisation, brand differentiation and investor confidence.
- Making progress visible: Create short-term wins and feedback loops, so teams experience the satisfaction of forward movement.
- Leveraging social proof: Publicise success stories internally and externally to normalise sustainable behaviour.
- Embedding of behavioural checkpoints: Include behavioural-risk reviews in project planning, alongside financial and operational reviews.
These approaches, known collectively as behavioural design or "nudge strategies", respect human psychology while steering it towards more sustainable outcomes. The underlying principle: if we design systems that acknowledge how people actually decide, not how we expect them to, sustainability goals could become achievable.
The climate challenge is no longer about awareness, as that stage is well past — it is about action. Business leadership is now at the intersection of economics and ecology, and the choices today shape the resilience of tomorrow's markets. Yet acting decisively requires a mindset shift: seeing sustainability not as a cost centre or a moral statement but as a core business strategy guided by an understanding of human behaviour.
The more forward-looking companies are already doing this — tying executive compensation to long-term climate goals, integrating behavioural metrics into ESG reporting and treating every operational decision as a behavioural opportunity.
Because, ultimately, climate strategy is not only about technology or policy — it is about people. The more we understand human biases, the better we can design for them. And the more we design for them, the closer we get to translating climate awareness into meaningful, measurable and lasting action.
Dr Salim Khubchandani is a marketing and consumer-insights professional with over four decades of industry experience across India and Southeast Asia. He is founder of On-Target, a consulting practice specialising in consumer neuroscience, data analytics and behavioural insights, and serves on the advisory board of companies.
This column is part of a series coordinated by Climate Governance Malaysia, the national chapter of the World Economic Forum's Climate Governance Initiative. CGI is an effort to support boards of directors in discharging their duty of care as long-term stewards of the companies they oversee, specifically to ensure that climate risks and opportunities are adequately addressed.
The Chicago Mercantile Exchange Group proudly describes itself as the place "where the world comes to manage risk." Except on Friday, the world was shut out.
Trading of futures and options was halted due to a fault at a data center, spilling over into multiple markets and affecting contracts covering trillions of dollars. It hit S&P 500 futures, along with EBS, a platform used in foreign exchanges, as well as everything from Treasuries and US crude oil to gasoline and palm oil.
In Singapore, one oil trader said when the initial alert was issued around 10:30 a.m. local time on Friday, they thought it was a hoax because the trades and quotes were still streaming in. But a few minutes later, the screen suddenly froze and they were booted out of the Nymex platform.
With the go-to service out, screens that would usually be a flickering wall of numbers ground to a halt, and traders had to seek out other options to keep trading and operating.
"It's pretty annoying. We wanted to price some equity index options," said Gerald Gan, deputy chief investment officer at Singapore-based Reed Capital Partners. "My provider is scouring for alternatives, but I doubt the liquidity would be as ample as CME."
Such reactions reflect how CME — which started in the late 1800s as the Chicago Butter and Egg Board — has grown to become an integral part of the global market machinery and a crucial part of traders' daily work. On average in October, trading in derivatives contracts was more 26 million every day, according to data from the group.
On Nov. 20, open interest in CME's US Treasury futures and options set an all-time high of 35.1 million contracts. About $1 trillion of notional value is traded daily in the E-mini S&P 500 and Nasdaq 100 futures alone.
Exchange outages have occurred frequently in recent years, with technology issues affecting pricing across platforms globally.
In June 2024, a glitch during a software update in June 2024 led the New York Stock Exchange to erroneously halt trading on about 40 stocks and display odd trades showing a 99% drop in prices. Earlier in the year, tech issues disrupted premarket Nasdaq trading for almost three hours.
In Europe, London Stock Exchange Group Plc suffered three outages in a few months at the end of 2023, including one that halted trading for thousands of shares.
The latest CME malfunction is already longer than a similar, hours-long outage due to a technical error in 2019, which will mean questions for the company, the data center operator and the extent of contingency plans. The last alert on the CME website, with a timestamp of 5 a.m. Central Time, doesn't offer an estimate for when operations will restart.
Commodity traders scrambled to work out what would happen when the US benchmarks for gasoline and diesel futures expired later in the day — both of those periods can involve delivering actual barrels when the market closes at the end of month. Some oil brokers questioned why they came to work, with volumes already expected to be low the day after Thanksgiving and unable to trade CME volumes.
On LinkedIn, one employee at Glencore commented "Real Black Friday" in response to a post on the issues.
The outage meant limited trading in Treasury futures. Elsewhere, cash bonds traded sporadically and volumes may be hit by the reduced ability of traders to hedge. There are alternative methods to hedge trades, such as through swap markets which became more active following the start of trading in London, according to traders.
Futures for European and UK bond markets trade on a different exchange and were unaffected.
In the foreign exchange market, one trader said prices on platforms were returning to normal, but when trading opened at 8 a.m. in London, some platforms initially showed elevated bid-offer spreads.
"We typically use derivatives for tactical trades but it's obviously impossible this morning," said Amelie Derambure, a portfolio manager at Amundi SA. "Thankfully, it's a quiet day. It would have been quite a handicap had it been a busy day."
Friday was set to be a subdued day for stock markets, with only a half day of trading in the US after the Thanksgiving holiday. There's no US economic data scheduled and no Federal Reserve speakers ahead of a blackout period leading up to their December decision.
"Lucky it's quiet post Thanksgiving," said Emmanuel Valavanis, a London-based equity sales specialist at Forte Securities. "For this to happen on the last trading day of the month is bad enough, but coinciding with last day of year-end for many mutual funds compounds the potential issue. Freezing a trillion dollars is not a good look for those involved."
Some said they were staying away given the risks posed by the outage on a day when trading was already expected to be thinner.
"I am wary about trading on such an illiquid day, so I would not have wanted to trigger trades anyway," said Rajeev De Mello, chief investment officer at Gama Asset Management in Geneva. "And with this outage, all the more so."

Preliminary GDP data had indicated that the Italian economy was still in a phase of stagnation in the third quarter. The second estimate, released today by Istat, revises the figure slightly upward, showing quarterly growth of 0.1%. From the supply side, Istat confirms that value added increased in agriculture and services, while it contracted in industry.
As usual, the second GDP estimate includes details of demand components. The slight quarterly growth was mainly driven by net exports (+0.5% contribution), household consumption and gross fixed investments (+0.1% contribution each), which more than offset the negative contribution from inventory changes (-0.5%).
The negative impact of inventories is stronger than we had expected, while investments in machinery and equipment and household consumption are more robust. The sharp drop in inventories in the third quarter increases uncertainty for the fourth quarter; in our view, the probability of a positive surprise is now higher, even without radical changes in consumption and investment trends.
On the consumption side, given the decline in consumer confidence in November, we expect only marginally positive dynamics in the fourth quarter. As for investments, we expect continued momentum from infrastructure projects linked to the recovery and resilience plan and investments in machinery and equipment, which should benefit from the spending of the last available funds under the Transition 5.0 plan.
Overall, Italy's updated third-quarter data seems to indicate a gradual exit from stagnation. Business confidence data for the fourth quarter also suggests a timid improvement in industry, though risks remain due to the potential impact of US tariffs on Italian exports. For these signals to gain strength, we will likely need to wait until Germany's ambitious investment projects start to materialise.
Based on today's data, we slightly revise our forecast upward to 0.2% for GDP growth in the fourth quarter and 0.6% for average growth in 2025.
The ex-husband of Virginia Giuffre, who was one of sex offender Jeffrey Epstein's most prominent accusers and took her own life in April, may add his name to the list of those fighting over her estate, lawyers in an Australian court said on Friday.
Robert Giuffre, an Australian martial arts instructor who was married to Virginia from 2002 until shortly before her death at the age of 41, according to media reports, could join as a party seeking access to the estate, alongside the former couple's sons Noah and Christian, their lawyer Jon Patty told the Supreme Court of Western Australia.
Court filings show the two sons applied to manage the estate but were opposed by Virginia's former lawyer Karrie Louden and former carer Cheryl Myers.
Robert could also join as guardian to their young daughter, Patty said in a short case management hearing. Patty added that an independent party could be appointed to represent the daughter to prevent a conflict of interest. The court did not allow publication of the daughter's name because she is a child.
No representative for Robert was present in court and he could not immediately be reached.
Virginia Giuffre gained global attention with allegations that she was trafficked to Britain's former Prince Andrew as a teenager. That case was settled in 2022 with a substantial donation and undisclosed payment. Andrew was stripped of his titles in October after the release of Giuffre's posthumous memoir, which detailed new allegations against the 65-year-old who is now known as Andrew Mountbatten-Windsor.
Giuffre was involved in at least four lawsuits when she died, according to court filings. But she did not have a valid will so the court appointed an administrator to oversee her estate, effectively reopening the cases.
At the hearing, registrar Danielle Davies heard the list of people vying for access to Giuffre's estate might grow.
A $10 million defamation claim filed in 2021 by a person associated with Epstein is among the pending lawsuits. Epstein was jailed in 2008 for child sex offences and killed himself in prison in 2019 while awaiting trial on sex abuse charges.
Australian court filings show there are also contests over Giuffre's memoir rights and inheritance claims.
Davies, the registrar, gave the parties until Monday to submit more documents outlining their claims, and said a date for the next case management hearing would be set next year.
"We've cleared some major hurdles. I didn't leave here until 2:15 a.m., but it was worth it," Markus Söder, chairman of the conservative Bavarian CSU, said on Friday morning at the Chancellery.
Looking a little tired but satisfied, Chancellor Friedrich Merz (CDU), who sat next to Söder at the press conference, echoed this sentiment.
"The coalition is capable of acting," said the chancellor.
There had been doubts about its ability to govern in recent days, mainly because a group of young lawmakers in the conservative government faction wanted to block a planned pension bill they said would prove too costly to younger generations.
On this tricky issue, the coalition of Merz's CDU, Söder's CSU and the Social Democrats said on Friday it would not change the pension bill, but to commit to comprehensive pension reform after 2032.
Whether that will be enough for the young conservatives will be seen next week — that is when the pension bill is to be brought before the Bundestag.
The coalition has only a majority of 12 votes, and at least 18 conservative members of parliament voiced strong opposition to the bill. So it could be a close vote.
Merz, for his part, said he was "counting on approval."
11/28/2025
Parliamentarians in Berlin on Friday are expected to pass Germany's 2026 budget after months of wrangling. This year's budget diverges from those of the past by depending heavily on borrowing to finance big-ticket programs after decades of balanced budgets and calls to stick to the so-called "black zero" policy of incurring no new debt.
Approved by the country's Budget Committee, the plan allocates a total of €524 billion ($607.7 billion), €97.9 billion of which will be borrowed. Some €58.3 billion will also be poured into new infrastructure investments through a special budgetary measure that passed in March and is exempted from prior rules clamping down on debt spending.
Germany's so-called "debt brake" — from which special funds are excluded — limits new borrowing to 0.35% of GDP.
Germany has increased investment 10% year-on-year over 2025, pumping it up to €126.7 billion for 2026.
Total new debt resulting from the budget and special funds will be around €180 billion, an amount surpassed only at the peak of the coronavirus pandemic.
The International Monetary Fund (IMF) projects Berlin's budget deficit will grow to 4% of GDP in 2027, with debt expected to climb to 68% — the lowest in the G7.
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