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Housing affordability has long been a critical issue in the housing market, affecting individuals, families, and entire communities.
The steel industry stands at a pivotal crossroads. With traditional coal-dependent production methods contributing significantly to global carbon emissions, industry leaders are actively exploring ways to reduce their carbon footprint.
We focused specifically on the capturing and storage of CO2, a solution that integrates seamlessly with existing steelmaking methods. We also examined the use of green hydrogen in steel production, which could revolutionise the process by eliminating reliance on fossil fuel.
Many executives in the steel industry agree that hydrogen-based steelmaking is essential for a net zero economy. But they are cautious about its near-term viability due to the nascent state of the hydrogen market, particularly for green hydrogen. As a result, they are considering gas-based alternatives as a transitional solution towards the ultimate green hydrogen method.
For example, Geert van Poelvoorde, CEO of ArcelorMittal Europe, said to HydrogenInsight that it cannot operate its European plants using green hydrogen, despite being granted billions of euros in EU subsidies to install equipment to do so, because the resulting green steel would not be able to compete on international markets. Instead, the Luxembourg-based steelmaker appears to be intending to use fossil gas. While other steelmakers emphasise the future shift to green hydrogen, they are less outspoken about the fact that their transition plans heavily rely on natural gas for at least the next 10 to 15 years.
Moreover, the industry's transformation is driven not solely by concerns over carbon emissions and costs but also by the principles of a circular economy. In the UK, for example, both Tata Steel and British Steel plan to replace the last coal-based blast furnaces at Port Talbot and Scunthorpe by electric arc furnaces that solely melt scrap steel into new steel. This shift is further influenced by external entities, such as NGOs, advocating for a complete transition from carbon-intensive production of virgin steel to steel recycling.
We have now included data on gas-based steel production and recycling in our analysis. We find that both approaches can significantly reduce emissions relative to traditional coal-based methods without CO2 capture and storage. They also present a more economically viable alternative to the costly green hydrogen approach. However, they are not without their own drawbacks, such as increased reliance on gas and lower steel quality.
Simplifying the technical jargon, both gas and hydrogen methods reduce iron ore to pure iron to manufacture various steel types in quite similar ways. Yet gas remains a more affordable option than green hydrogen. Currently, producing steel using gas is approximately 70 euro cents per kilogram in Europe, markedly less than the cost of over 1 euro for green hydrogen-based steel. While costlier than coal-based methods, gas-based steelmaking offers a narrower price differential and benefits from more established technology than its green hydrogen counterpart.

The economics and availability of natural gas compared to hydrogen support the industry's view that gas can serve as a transitional phase towards hydrogen-based steel production. The latest gas-based steel mills are often dual-fuel facilities capable of switching from gas to hydrogen—preferably green hydrogen—once it becomes widely available and economically viable, which experts anticipate could occur between 2035 and 2040.
Meanwhile, transitioning from coal-powered steel plants to gas-powered ones could cut emissions by an impressive 75%, from approximately 1.9 kilograms of CO2 per kilogram of steel to around 0.4 kilograms. While this shift from coal to gas is beneficial for the climate and supports Europe’s move away from coal, it also increases the region's reliance on gas. A comprehensive move from the critical steel sector to gas highlights the complex trade-offs and challenging decisions inherent in reality, where one dependency (coal) is exchanged for another (gas). Green hydrogen ultimately provides the opportunity to decrease both dependencies.

Recycled steel offers a significant reduction in CO2 emissions, with scrap steel melting processes potentially being powered by electricity, further reducing the carbon footprint. Emissions stand at around 0.1 kilogram CO2 per kilogram of steel compared to 1.9 kilogram for coal-based steel. So steel recycling is already as green as hydrogen-based steel can be in the distant future when it is fully made with green hydrogen.
However, the presence of impurities in scrap steel, such as copper, zinc, and chrome, can compromise the material's integrity, leading to reduced strength. Consequently, while recycled steel is an excellent choice for rail track construction materials like concrete reinforcement, it is not yet suitable for high-demand uses like automobiles, aeroplanes, and precision machinery.
While the UK intends to close its remaining coal-based steel facilities and replace them with electric furnaces to produce steel entirely with scrap steel, this has not yet gained traction on the continent. Executives at European steel manufacturers outside the UK are cautious about modifying their product offerings to include steel of a lower quality, as the competition in those market segments is more intense. Product quality still provides them with a competitive advantage in the global market, even with Europe’s higher energy prices. Yes, they do blend recycled steel into the current production process to the extent that quality is not compromised, sometimes up to levels of 30%. But they insist on making high quality steel from scratch, which requires the use of coal, gas or hydrogen.
Green hydrogen is often touted as the future of steel production, especially within a net-zero economy. Yet, its prohibitive cost and scalability issues currently hinder its ability to replace coal-based methods. Thankfully, a variety of transitional technologies are available to fill this void. An examination of the economics and business cases for these key technologies reveals encouraging news: they align with the societal objective of reducing emissions in the steel sector.
However, the stark economic truth is that these technologies either incur substantially higher costs or necessitate a reduction in steel quality, challenges that are not easily surmounted. Consequently, steel industry leaders are faced with tough decisions that extend beyond mere economics and cost considerations. Government subsidies can steer these decisions, but considering the significant cost disparity and the years required for transformation, a long-term commitment is essential.

“The joke has been told, everybody knows the punchline, and they’ve just gone straight to the punchline, and it is just not funny anymore,” Glassnode lead analyst James Check said in an Aug. 29 episode of the Rough Consensus podcast.
Analyzing trader behavior during the 2021 bull run and comparing it to 2024, Check said traders have tried to outsmart the market by jumping straight to buying the most hyped memecoins as quickly as possible.
In past bull runs, memecoins would typically surge toward the end of a broader market rally, but this time around the assets have been rallying faster than ever before.
“In 2021, we had the everything bubble, where it was this beautiful capital waterfall, Bitcoin, Ethereum, L1s, DeFi, all the way down to monkey JPEGs,” Check explained. He noted that many crypto natives had now learnt the quickest way to make the most money was to “buy the most stupid coin.”
Check claimed that following the approval of spot Bitcoin (BTC) exchange-traded funds (ETF) on Jan. 10, traders began taking advantage of the sharp uptick in the price of Bitcoin to swing for the fences on memecoins.
Instead of buying app utility tokens or other assets higher up the risk curve, “they went straight to PEPE token.”
Notably, PEPE (PEPE) posted staggering gains throughout the first half of 2024, with a select few traders making eye-watering profits. On May 15, one savvy PEPE trader made $46 million in profit, a whopping 15,718-fold return on his initial $3,000 investment in April.

However, despite the price of PEPE and other major memecoins such as Dogwifhat (WIF) soaring, Check said “there was this gap in the middle where no one touched anything.”
On the other hand, other traders and analysts interpret the dwindling prices of altcoins and lower-than-anticipated trading volumes as a bullish signal for future price action.
On Aug. 29, crypto trader Luke Martin told his 331,500 X followers that “altcoins currently at the ‘sell your house to buy more’ level.”
Martin said that when Bitcoin was at this level in the summer of 2020, the price surged sixfold in the second half of the year.
“Price went vertical from 10k to 60k over the next 6 months,” Martin said.
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