Trump’s Brazil Tariffs Risk Upending Trade From Coffee to Beef

Economic

Commodity

Summary:

Trump’s proposed 50% tariff on Brazil threatens major U.S. imports like coffee, beef, oil, and orange juice. The move risks inflation, trade disruption, and strained ties amid global commodity shifts.

President Donald Trump’s unexpected move to threaten a 50% tariff on Brazil risks roiling global commodity markets, disrupting trade on everything from beef to coffee.

The US is Brazil’s second-largest trading partner, trailing only China. But while the two nations compete directly in some markets like corn and cotton, Brazil — an agricultural powerhouse — also produces tropical goods like coffee that can’t be grown in the continental US.

Brazil has been ramping up beef shipments to meet growing US demand, and is a key supplier of wood pulp used in everything from books to toilet paper. That’s spurring hopes that some sectors could be singled out or exempted from tariffs.

Still, Brazil’s strength in commodities gives it some flexibility, and the country could ease the impact by finding buyers elsewhere.

“It’s likely that these products will have to be redirected,” said Marcos Fava Neves, a professor at the University of Sao Paulo’s Ribeirao Preto Business School. “Beef is being exported to many places, orange juice is in short supply and coffee is in short supply.”

Brazil’s energy and metal industries are also evaluating potential impacts. Here’s how the tariffs could ripple through key commodities:

Coffee

The US imported nearly $2 billion worth of coffee from Brazil in 2024, according to the US Department of Agriculture. The shipments are roughly 30% of US coffee consumption, Brazilian coffee exporters group Cecafé said.

“It’s a loss to our companies, and it means more costs and more inflation to American consumers,” Cecafé Chief Executive Officer Marcos Matos said.

Trump’s Brazil Tariffs Risk Upending Trade From Coffee to Beef_1

Brazil is the world’s top grower of the premium arabica variety favored by Starbucks Corp. (SBUX) and most specialty coffee shops. Prices for the bean have already surged over the past year as poor weather in Brazil threatened supplies.

Tariffs on Brazil could result in coffee prices rising “quite a lot,” Giuseppe Lavazza, chairman of Italian roaster Lavazza, said on Bloomberg Television.

Beef

American meatpackers, facing the smallest US cattle herd since the 1950s, have been relying more on supplies from countries like Brazil. Demand is also rising as consumers on weight-loss drugs seek out high-protein foods. In 2024, about $1.4 billion of beef was imported into the US from Brazil, according to the US Department of Agriculture.

Brazilian producers will likely redirect shipments, with meatpacker Minerva SA saying it can also supply the US market with its operations in Argentina, Paraguay, Uruguay and Australia. Still, the Brazilian Association of Meat Exporters pointed to risks for “global supply and food security” while pledging for more dialogue between the two countries.

Oil

Brazilian crude exports eclipsed all other foreign sales for Latin America’s biggest economy for the first time last year, with oil and derivatives shipments to the US totaling $7.6 billion in 2024.

Brazil’s oil lobby group IBP said in a statement that the tariff move “brings uncertainty to the oil and gas sector, which today accounts for 17% of Brazil’s industrial GDP and 1.6 million direct and indirect jobs in the country.”

But analysts see little structural risk to the country’s production, given Brazil’s ability to divert export flow.

“Brazil has the capacity to redirect barrels currently exported to the US to refineries in Asia (China, India), Europe, or the Middle East, which demand light, low-sulfur crude such as those produced in Brazil’s pre-salt fields,” BTG Pactual analysts led by Luiz Carvalho wrote in a note to clients.

Analysts also see limited impact for state-controlled oil producer Petrobras, which exports most of its crude to China.

Orange Juice

Brazil accounts for roughly 70% of global orange juice exports, and has played a more sizable role in the US supply as a deadly citrus greening disease spread through Florida’s groves. While the same disease is also impacting some areas of Brazil, the northeastern part of the country has been largely untouched and is expanding production. Orange juice futures rose as much as 6% on Thursday to the highest price in nearly a month.

The new tariff would be a lot higher than the existing rate of $415 per ton applied to Brazilian juice shipments, meaning a charge equivalent to more than 70% of the value of the product, industry group CitrusBR said. This would make shipments “unfeasible,” Executive Director Ibiapaba Netto said.

“Now we have to speed up production to ship the orders we still have as quickly as possible before the taxes come into effect,” said Bryan Souza, head of global operations at Sumo Brasil, a company that produces frozen concentrated orange juice.

Ethanol

Brazil has been expanding its capacity to convert corn and sugar cane into ethanol, a biofuel often blended with gasoline. The US is a key market, with incentives in California for low-carbon fuels helping to propel ethanol shipments to about 300 million liters last year. A risk of retaliation would also limit shipments to Brazil from the US, and even tighten supplies in the South American nation this year, said Bruno Lima, soft commodities business director at StoneX.

Pulp and paper

Brazil is home to Suzano SA, the world’s largest exporter of the pulp that goes into products like toilet paper. Pulp is Brazil’s fourth-largest agricultural export to the US, and paper and plywood are also among the top goods, according to Brazil’s Ministry of Agriculture and Livestock. Suzano Chief Executive Officer João Alberto de Abreu said in May that the company was passing the costs of tariffs — which were 10% at the time — on to US buyers. Suzano is the most exposed to tariffs among Brazilian commodity producers, as about 15% of the company’s revenue comes from the US, Citi analyst Gabriel Barra wrote in a note.

Sugar

While much of America’s sugar has historically been produced domestically or imported from Mexico, shipments from Brazil, the world’s top sugar grower, have boomed. The US imported a record amount from the country in 2024, topping a million metric tons, according to the USDA.

The US limits the amount of sugar that can be imported under low fees, and allocated about 14% of that supply to Brazil in the 2025 fiscal year. Additional Brazilian shipments, which are subject to higher fees, have totaled over 265,000 tons as of the end of May, said Mike McDougall, an analyst at McDougall Global View.

Steel

Brazil’s steel industry doesn’t see any direct impact from the tariff announced by Trump, since the sector was already subject to that rate under Section 232 of the Trade Expansion Act, said Marco Polo de Mello Lopes, chief executive officer of industry association Aço Brasil.

The move, however, may sour relations between Brazil and the US, making it more difficult to re-establish steel trade negotiations that may involve export quotas on semi-finished products, Lopes said. Brazilian steel mills produced around 60% of all slabs imported by the US last year to feed its industry.

Mining and steel stocks gained in Sao Paulo on bets that rising commodity prices and limited exposure to the US will help them weather the storm.

Bloomberg :source

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Warren Takunda

Economic

The Australian dollar is a 'buy' with two major financial institutions, where analysts cite supportive macroeconomic conditions, 'hawkish' monetary policy signals, and improving sentiment toward China.

A central theme among strategists is the close correlation between the Australian dollar and Chinese market sentiment:

"Since the start of the year, the Australian dollar has closely followed the trajectory of Chinese equities," says Société Générale, noting that recent relief over U.S. tariff delays has buoyed risk assets. "The upward trend seen since the ‘Liberation Day’ drawdown is not yet over."

Bank of America's bullish stance on China's economic recovery prompts it to back Australian Dollar upside."

"We were already bullish AUD/USD given the positive outlook for China's growth and our forecast for USD/CNY to remain rangebound (7.10–7.30).

"China growth rebound, super fund dynamics and risk resilience are other tailwinds."

Also potentially boosting the Australian dollar is the Reserve Bank of Australia's (RBA) unexpected decision to hold interest rates steady at 3.85% this week, defying widespread expectations of a rate cut.

"The RBA surprised markets this week by keeping interest rates steady," Société Générale noted, adding that the RBA’s more cautious approach could provide support:

"The AUD-USD three-year yield differential appears to be bottoming out… and the RBA’s cautious approach could support both AUD yields and the Australian dollar in the weeks ahead."

Australian Dollar Looking Attractive Here_1

Above: AUD vs. USD (top) and AUD vs. GBP at daily intervals.

Bank of America took a similar view, recommending a long position on the currency following the central bank’s decision. "We recommended buying AUDUSD this week, following the RBA's decision to keep rates on hold," said analysts.

Both institutions emphasise that the AUD remains undervalued relative to macro fundamentals. "In our view, the FX market looks particularly mispriced," Bank of America wrote, targeting a move toward 0.68 by year-end.

Société Générale highlighted the potential for positive growth surprises, despite strong global demand for Australia's abundant natural resources.

"The market has revised Australian growth forecasts down a long way, providing room for positive surprises," Soc Gen says. "The world is fighting over natural resources."

Bank of America cautions that the biggest risk to its constructive AUD view is U.S.-China trade escalation, something that cannot be entirely discounted given U.S. President Donald Trump is again proving to be highly unpredictable in his tariff policy.

"But with the relevant deadline a month away, there is a window for AUD to outperform," says Bank of America.

Source: Poundsterlinglive

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Michelle

Economic

Stocks

U.S. equity funds saw a significant drop in net investments in the week through July 9 on caution over President Donald Trump's threats of fresh tariffs on trading partners, even though stocks surged to new records on rising demand in the artificial intelligence sector.

Investors acquired just $2.1 billion worth of U.S. equity funds during the week when compared with a robust $31.6 billion worth of net accumulations in the prior week, data from LSEG Lipper showed.

President Trump this week extended the tariff deadline until August 1 to facilitate trade negotiations, but announced noticeably higher duties for some key trading partners including Japan, South Korea, Canada and Brazil alongside a 50% tariff on copper.

U.S. multi-cap funds saw the first weekly net investment in four weeks to the tune of $1.8 billion. Large-cap, mid-cap and small-cap funds, meanwhile, suffered net outflows of $2.83 billion, $785 million and $472 million, respectively.

Sectoral funds saw net purchases extended into a second successive week, with approximately $1.28 billion flowing into these funds. Tech drew in $1.7 billion but healthcare saw net outflows of $874 million.

U.S. money market funds faced a net $9.78 billion weekly outflow, ending two weeks of buying.

Inflows into U.S. bond funds, meanwhile, cooled to a three-week low of $4.34 billion.

Short-to-intermediate investment-grade funds received $1.76 billion with weekly net investments dropping by 57% over the week. General domestic taxable fixed income funds received just $634 million compared with a net $3.03 billion purchase in the prior week.

Short-to-intermediate government and treasury funds, meanwhile, attracted $982 million, the largest amount in four weeks.

Source: Yahoo Finance

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Adam

Economic

The Top Story This Week: NVIDIA Makes History as First $4 Trillion Company

Daily NVIDIA Corporation

In my view, this is the most significant market story of the week: NVIDIA became the first public company in history to reach a $4 trillion market capitalization on July 9, 2025, fundamentally reshaping the investment landscape for retail investors.

The chip giant’s stock surged 2.5% to hit $164 per share, briefly crossing the $4 trillion threshold before closing at $3.97 trillion—still securing its position as the world’s most valuable company. NVIDIA bypassed both Apple and Microsoft in this historic race, driven by insatiable demand for its AI chips.

Why This Matters for Your Portfolio

NVIDIA’s dominance directly impacts most retail investors through index funds. The company now represents 7.3% of the entire S&P 500 index—meaning anyone invested in broad market funds has significant NVIDIA exposure whether they realize it or not.

The numbers are staggering: NVIDIA has increased fifteenfold over five years, generating 1,500% returns while posting a 22% gain year-to-date in 2025. The company’s market cap now exceeds the combined value of Canada’s and Mexico’s entire stock markets.

Market Context

This milestone occurred against complex market conditions. The stronger-than-expected June jobs report (147,000 jobs added versus 110,000 expected) pushed Treasury yields to 4.36%, eliminating chances of July Fed rate cuts. Meanwhile, Trump’s July 9 tariff deadline created trade uncertainty, yet markets reached record highs anyway.

Cryptocurrency markets also showed strength, with Bitcoin trading around $105,000 and analysts targeting $120,000 by month-end, supported by $5.24 billion in U.S. spot Bitcoin ETF inflows during May.

Investment Implications

For passive investors, NVIDIA’s achievement represents both opportunity and concentration risk. Having 7.3% of the S&P 500 in one stock creates vulnerability if AI momentum falters.

For growth investors, this validates the AI investment theme, with Loop Capital projecting a $6 trillion market cap by 2028.

For dividend investors, this highlights the shift from traditional value toward technology growth, though NVIDIA’s 0.03% yield remains minimal.

The Bottom Line

NVIDIA’s $4 trillion milestone signals a fundamental shift in how markets value AI infrastructure companies. This represents more than one company’s success—it’s validation of artificial intelligence’s transformative economic impact.

For retail investors, this development underscores both the opportunities of participating in technological transformation and the importance of understanding concentration risk in index portfolios. As Goldman Sachs noted, “We’re at the early stages of the biggest tech transformation we’ve seen in decades.”

This historic achievement demonstrates the market’s conviction in AI’s long-term potential, making it the defining financial story of this week.

Source: fxempire

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Adam

Economic

The European Union braced on Friday to receive a letter from U.S. President Donald Trump, outlining planned duties on his largest trade and investment partner after a broadening of his tariff war in recent days.

The EU initially hoped to strike a comprehensive trade agreement, including zero-for-zero tariffs on industrial goods, but months of difficult talks have led to the realisation it will probably have to settle for an interim agreement and hope something better can still be negotiated.

The 27-country bloc is under conflicting pressures as powerhouse Germany urged a quick deal to safeguard its industry, while other EU members such as France have said EU negotiators should not cave into a one-sided deal on U.S. terms.

After keeping much of the world guessing on his intentions, Trump has outlined new tariffs for a number of countries, including allies Japan and South Korea, along with a 50% tariff on copper, and a hike to 35% on Canada.

"We would need a crystal ball to detect what the U.S. intentions are," an EU diplomat said on condition of anonymity.

Another source with knowledge of the U.S.-EU negotiations said an agreement was close, but that it was hard to predict if the EU might still get a letter announcing more tariffs or when any agreement might be finalised.

One European industry lobbyist said it was nearly impossible to anticipate Trump’s thinking. “It’s policy by Truth Social,” the lobbyist said, referring to Trump's social media platform.

European shares dipped on Friday as investors awaited word on tariffs for the EU.

"The EU has been negotiating with the U.S. about the sector tariffs and also about the reciprocal tariffs...everybody was expecting that there would be a better trade deal coming, but now it looks like it will be a worse outcome," said Jochen Stanzl, chief market analyst at CMC Markets.

Stanzl added a rally on Germany's DAX reflected hopes of a better trade deal with the United States, but that the tariffs on Canada, despite weeks of talks, had cast some doubt on whether it could be achieved.

Elsewhere U.S. Secretary of State Marco Rubio met with Chinese Foreign Minister Wang Yi in Kuala Lumpur on Friday, as the two powers vied to push their agendas in Asia as tension simmers over Trump's tariffs.

Rubio said the meeting was "very constructive," while adding the two sides had issues to resolve.

China this week warned the United States against reinstating hefty levies on its goods next month and Beijing has also threatened to retaliate against nations that strike deals with the United States to cut China out of supply chains.

EU trump versus the EU

Trump has periodically railed against the EU, saying in February that it was "formed to screw the United States" and asking why Europe exports so many cars but buys so few from the U.S. in return.

His biggest grievance is the U.S. merchandise trade deficit with the EU, which in 2024 amounted to $235 billion, according to U.S. Census Bureau data. The EU has repeatedly pointed to the U.S. surplus in services that in part redresses the balance.

The potential escalation between the EU and the U.S. is a big deal for financial markets, said Joseph Capurso, head of international economics at the Commonwealth Bank of Australia. "If you get something similar to (the U.S.-China trade war in April), that's going to be very destabilising."

In an interview with NBC News published on Thursday, Trump said other trading partners that had not yet received such letters would likely face blanket tariffs.

"Not everybody has to get a letter. You know that. We’re just setting our tariffs," Trump said in the interview.

“We're just going to say all of the remaining countries are going to pay, whether it’s 20% or 15%. We’ll work that out now,” Trump was quoted as saying by the network.

source : Reuters

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Warren Takunda

Economic

Cryptocurrency

Bitcoin has reached a new all-time high, trading at more than $118,000 (€100,000) on Friday. It followed an enthusiastic trading day on the US stock markets on Thursday, where the main index for tech companies, the Nasdaq, hit a record value.

Interest in Bitcoin was fuelled by a bullish, optimistic trading outlook across risk assets and an appetite for investment in tech companies, such as Nvidia, which recently surged to a $4 trillion valuation.

Bitcoin’s all-time high also comes days before what the US House of Representatives, one of Congress’ two chambers, has labelled as “Crypto Week”, starting on 14 July. This is when lawmakers are expected to debate a series of bills that could define the regulatory framework for the industry in the United States.

Bitcoin gained more than 20% this year against the US dollar.

Bloomberg’s data shows that investors poured around $1.2 billion (€1bn) into Bitcoin ETFs (exchange-traded funds) on Thursday, pushing the price to a new high beyond $116,000 before the rally continued on Friday.

Much of the investments pouring into crypto came through ETFs. Cryptocurrency-based ETFs make it easier for investors to gain exposure to cryptocurrencies without having to buy them directly. These funds have exploded in popularity since bitcoin ETFs began trading in US markets last year.

The strong interest in crypto boosted the price of the second-biggest crypto asset, too. Ethereum gained more than 6%, and traded at around $3,000 (€2,600) on Friday.

Meanwhile, the US President continues to expand his crypto-related offerings. Trump was once a bitcoin sceptic but has since warmly embraced the cryptocurrency industry.

On Tuesday, his family business Trump Media filed paperwork at the Securities and Exchange Commission for approval to launch the "Crypto Blue Chip ETF" later this year.

This is a new exchange-traded fund tied to the prices of five popular cryptocurrencies. The proposed ETF would have 70% of its holdings in bitcoin, 15% in Ethereum, and 8% in Solana, a cryptocurrency popular in the meme coin community.

The Trump administration has pushed for crypto-friendly regulations and laws, in line with the president’s ambitions to make the US the world capital for crypto.

"If we didn't have it, China would," Trump said.

Source: Euronews

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Glendon

Economic

Forex

Vietnam’s leadership was caught off guard by US President Donald Trump’s announcement last week that it agreed to a 20% tariff, and the Southeast Asian nation is still seeking to lower the rate, according to people familiar with the matter.

Straight after last Wednesday’s call with Trump, Vietnam’s party chief To Lam told his negotiating team to keep working to bring the tariff rate down, the people said, asking not to be identified as the talks are confidential. The 20% figure came as a surprise as Vietnam believed it had secured a more favorable tariff range, the people said.

Before the call, Vietnam had been pushing for a tariff in the 10%-15% range.

There’s been little mention of the 20% tariff in Vietnam’s state media. In a government memo seen by Bloomberg News, which was sent to local press, it gives instructions not to post content that is unclear or speculative in nature and without consensus between Vietnam and the US.

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Vietnam’s Ministry of Foreign Affairs didn’t immediately respond to a request for comment.

The Southeast Asian nation, an export powerhouse that last year had the world’s third-biggest trade surplus with the US, was only the second country after the UK that Trump has announced a trade agreement with. Trump has been issuing tariff letters to dozens of trading partners since then, slapping duties as high as 50% ahead of an Aug. 1 deadline.

The day after Trump’s Truth Social post on Vietnam, in which he called Lam “an absolute pleasure” to deal with, the country’s Ministry of Foreign Affairs said trade negotiators were still coordinating with their US counterparts to finalize the details of the agreement.

Since then, Vietnam’s leaders have skirted the issue in official comments. Prime Minister Pham Minh Chinh instead focused on Vietnam’s efforts to diversify export markets and supply chains to adapt to the new tariff policy and his comments were echoed a few days later by a deputy trade minister.

Trump’s announced rate of 20% would replace the current 10% baseline, but still add on to some other pre-existing levies such as ‘Most Favored Nation’ tariffs, according to a US official who requested anonymity to discuss the matter. That would push the typical total average effective rate above 20%. US sectoral tariffs, such as on automobiles and steel, are separate from the 20% rate but not cumulative — importers pay one or the other.