Thailand’s Digital Asset Market Surges Past 100 Billion Baht Amid Rising Investor Confidence

Economic

Summary:

Domestic market momentum strengthens

Thailand’s digital asset market recorded a total value of 100 billion baht in August 2025, marking a 0.78% month-on-month increase and underscoring sustained investor optimism despite global volatility. Daily average trading volume edged higher to nearly 3 billion baht (≈ 95 million USD), up from 2.93 billion baht in July.

This steady rise suggests a broadening base of market participants and stronger market liquidity. The link between investor confidence and trading volume appears bidirectional: rising activity boosts sentiment, while sustained confidence encourages further capital inflows.

Expanding retail participation

Active accounts climbed sharply to 230,000, an increase of over 8% from the previous month. Domestic individual investors remain the backbone of the market, accounting for 42% of all accounts. They are followed by foreign institutional investors (25%), domestic institutions (18%), and foreign retail investors (15%). This demographic structure shows that local retail interest is still driving market growth, while institutional participation particularly foreign is becoming a significant secondary force supporting market stability and professionalism.

The domestic uptrend aligns with the broader global digital asset market, which has reached a capitalization of over 4 trillion USD. Daily global trading volumes average around 35 billion USD, up more than 7% month-on-month. continues to dominate with over 53% market share, followed by and other altcoins. This shows a strong correlation between global and Thai market sentiment, as international rallies tend to lift local valuations and spur trading enthusiasm.

Thailand’s regulatory clarity and expanding infrastructure are helping the market channel this global momentum domestically. The country now hosts 9 licensed exchanges, 14 brokerages, 4 dealing firms, and multiple ancillary service providers, forming a comprehensive digital asset ecosystem. The growing number of licensed entities reinforces investor trust and reduces counterparty risk, which in turn lowers market friction and supports sustained expansion.

Building foundations for sustainable growth

Thailand’s progress illustrates how licensing and oversight can accelerate market maturation. By tightening supervision while allowing new entrants, the SEC has helped legitimize the sector and provide a framework that reassures both retail and institutional investors. The rise in active accounts alongside stable price performance suggests that participants increasingly view digital assets as a viable investment class rather than a speculative fad.

If this momentum is maintained, Thailand could position itself as a regional hub for digital finance and blockchain innovation. The challenge ahead lies in balancing growth with risk management ensuring that investor protection, cybersecurity, and anti-money-laundering measures keep pace with the market’s rapid expansion.

Thailand’s digital asset market breaking the 100 billion baht mark highlights its accelerating integration into global capital flows. Strengthening local participation, robust regulatory architecture, and global crypto tailwinds are converging to drive growth. While external volatility remains a risk, the country’s increasingly mature market structure suggests it is better positioned than before to absorb shocks and sustain long-term development in the digital finance arena.

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Economic

Druzhba as a critical energy lifeline for Central Europe

The Druzhba pipeline serves as the principal conduit for Russian crude to Hungary and Slovakia, and any disruption creates a direct supply shock. Hungary imports approximately 3.4 to 5 million tonnes of Russian crude annually through the pipeline’s southern branch, while Slovakia relies on it for nearly its entire crude supply. Because both nations are landlocked, they lack alternative seaborne routes and have limited access to diversified suppliers.

This structural reliance means that physical attacks on the pipeline carry immediate and disproportionate consequences for these two economies, disrupting refinery operations and increasing input costs, whereas Russia, with its vast export network, can reroute flows to other buyers.

Narrow alternatives and high adaptation costs

The only available alternative has insufficient capacity to fully replace Druzhba flows. Moreover, Hungarian and Slovak refineries are technically optimized to process heavy Russian crude, making rapid shifts to lighter grades from other sources operationally complex and costly. This technical path dependency magnifies the vulnerability: even if oil is available from other suppliers, processing constraints reduce its immediate usability.

As a result, even temporary disruptions on Druzhba can trigger price spikes, threaten fuel security, and force governments to draw on strategic reserves, undercutting their broader energy and economic stability.

Political backlash and diplomatic friction

Hungary’s foreign minister, condemned the Ukrainian strikes as “unacceptable” and warned they undermine Hungary’s sovereignty. He stressed that Hungary supplies around 40% of Ukraine’s electricity and has refrained from retaliatory measures, despite expelling the alleged drone unit commander responsible for the attack. This underscores the political paradox: Hungary remains both an energy donor and a collateral victim in the conflict.

While the minister ruled out cutting electricity supplies to avoid harming Ukrainian civilians, he framed the attacks as strategically misguided because they fail to harm Russia but directly threaten EU member states’ security. The comments highlight a growing rift between Kyiv and some of its European partners, who perceive the strikes as counterproductive.

Strategic dilemma for Hungary and Slovakia

Both countries are exempt from the due to geographic constraints, but this exemption leaves them increasingly exposed to geopolitical risk. They face a dual challenge: ensuring stable Druzhba flows in the short term while investing in new infrastructure and diversifying import sources to reduce vulnerability over time.

This creates a complex trade-off. Maintaining reliance on Russian oil preserves energy affordability and industrial continuity, but prolongs strategic exposure. Accelerating diversification, meanwhile, requires substantial capital, technical adaptation, and political coordination at the EU level. Until that transition is achieved, any disruption to Druzhba will disproportionately harm Hungary and Slovakia, rather than Russia, which can absorb localized infrastructure losses more easily.

Ukraine’s strikes on the Druzhba pipeline have underscored how deeply Hungary and Slovakia remain entangled in Russian energy networks. The incidents expose their acute vulnerability: as landlocked states without viable substitutes, they bear the most immediate costs from any disruption. For Moscow, by contrast, the damage is marginal and largely symbolic. This asymmetry highlights a central tension in the region’s energy security—while the EU pushes to sever reliance on Russian oil, its most dependent members risk being the ones most hurt by the conflict’s escalation.

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Economic

Green logistics as a pillar of sustainable trade growth

As Vietnam deepens its integration into the global economy, the development of a sustainable logistics ecosystem has become essential. Green logistics emphasizing low-emission transportation, energy-efficient infrastructure, and environmentally conscious supply chain management is now viewed as a key benchmark of corporate sustainability. According to Trần Phú Lữ, Director of the Ho Chi Minh City Trade and Investment Promotion Center, green logistics is not merely a trend but an inevitable criterion that determines the long-term competitiveness of the logistics industry.

Integrating green practices into strategic planning can help businesses reduce operating costs, increase customer loyalty, and expand their market access. This shift is reinforced by state-led investment in infrastructure, such as expressways and eco-friendly seaports, which aim to streamline transportation while lowering emissions.

Technological modernization and operational reform

Domestic logistics companies are actively restructuring their operations to align with stricter sustainability requirements from export markets. This includes adopting multimodal transport models, implementing energy-saving warehouse systems, and using GPS and cold chain technologies to optimize storage and reduce energy consumption. These upgrades improve operational efficiency and cut carbon intensity across the supply chain.

Trương Tấn Lộc, Vice President of the Ho Chi Minh City Logistics Association, notes that global regulatory frameworks such as the (CBAM) and (CSDDD) are reshaping how carbon is priced worldwide. These mechanisms impose indirect costs on carbon-intensive goods, making supply chain sustainability not just a social responsibility but a commercial necessity.

In this context, green logistics data is evolving into a key performance indicator, elevating brand value and strengthening the bargaining power of Vietnamese exporters. Transparent, low-emission supply chains are increasingly a prerequisite for being selected by international buyers. This shift underscores a causal relationship between sustainability compliance and market access companies that fail to adapt risk losing global contracts.

Digital customs and infrastructure upgrades accelerate progress

Alongside private-sector transformation, Vietnamese customs authorities are driving a digital overhaul to handle the growing volume of international trade. According to Bùi Tuấn Hải, Deputy Chief of Customs Sub-Department II, the sector is developing an IT-based ecosystem to modernize clearance procedures and minimize delays.

To thrive in this digital environment, logistics firms must focus on four critical practices: consistently updating customs regulations to avoid declaration errors, ensuring precise and complete electronic documentation from the outset, leveraging 24/7 online tax payment systems to shorten clearance times, and maintaining proactive communication with customs officials to resolve issues transparently. These measures directly enhance clearance speed and trustworthiness, which are essential to international competitiveness.

The convergence of green logistics, digital customs reforms, and advanced infrastructure investment is redefining Vietnam’s logistics sector. This transformation is not only a response to global sustainability expectations but also a strategic gateway for Vietnamese goods to strengthen their presence on the international stage. By embedding sustainability and transparency into their operations, Vietnamese enterprises can convert environmental responsibility into a competitive advantage securing their place in global supply chains and future-proofing their growth.

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Economic

Sharp Decline in U.S. Mortgage Rates Signals Market Shift

According to a report released by Freddie Mac on September 11, the average interest rate for a 30-year fixed mortgage in the U.S. fell to 6.35% during the week ending September 10, down from 6.5% the previous week. This marks the lowest level since October 2024. The 15-year mortgage rate also dropped to 5.5%, the lowest in nearly a year.

This significant decline is largely attributed to a steep drop in the 10-year U.S. Treasury yield, which serves as a benchmark for mortgage rates. The bond market reacted to weaker-than-expected employment data released on October 5, which showed that only 22,000 jobs were created in August. In addition, figures for May through July were revised downward sharply, intensifying market concerns over a slowing labor market. Jobless claims also spiked on October 6, reinforcing fears of economic deceleration.

These developments have bolstered expectations that the Federal Reserve will cut its benchmark interest rate by 0.25 percentage points at the September 17 policy meeting. Currently, market-based indicators suggest a 90% probability of a rate cut.

Historical Parallel Sparks Caution

While the current decline in mortgage rates is driving optimism, analysts caution that this trend may reverse. A similar situation occurred last year when mortgage rates initially fell following a 0.5 percentage point Fed rate cut in September, only to rebound shortly after. This reflects the complex and sometimes lagging relationship between Fed actions and lending rates, which can be influenced by a broader set of economic and market conditions.

Lower borrowing costs have already sparked a surge in mortgage activity. According to the Mortgage Bankers Association (MBA), the number of mortgage applications to purchase homes rose 7% in the week ending September 5 compared to the previous week, and is now 23% higher than during the same period in 2024. Applications for mortgage refinancing climbed even more sharply rising 12% week-over-week and 34% year-on-year.

This rebound in mortgage demand suggests that rate-sensitive segments of the housing market remain responsive despite broader economic uncertainty. However, whether this will lead to a sustained housing recovery remains contingent on wage growth, employment stability, and inventory conditions in regional markets.

Federal Budget Deficit Narrows for August, But Year-to-Date Gap Widens

In related economic data, the U.S. Department of the Treasury reported that the federal budget deficit for August 2025 narrowed to $345 billion, down from $380 billion a year earlier. This improvement was driven largely by a $22.5 billion increase in net tariff revenues, a result of trade policies under President Donald Trump, including expanded import duties.

However, this short-term improvement masks a more concerning trend. Year-to-date, the U.S. budget deficit has reached $1.973 trillion $76 billion more than at the same point in 2024. This is the third-highest cumulative deficit on record for the period, trailing only the pandemic years.

Record Revenue and Spending Levels

The government collected $344 billion in revenue in August, an increase of $38 billion from a year ago, while total spending reached $689 billion up just $2 billion. Both figures represent record monthly totals. The persistently high level of spending reflects ongoing commitments to entitlement programs, defense, and infrastructure, while revenue increases have been partially supported by tariff collections and improved customs enforcement.

The rapid drop in U.S. mortgage rates reflects heightened market expectations for Federal Reserve easing as economic signals deteriorate. While homebuyers and homeowners seeking refinancing stand to benefit in the short term, historical precedents suggest caution, as rates may rebound unexpectedly. At the same time, a narrowing August budget deficit offers some fiscal relief, but ballooning year-to-date shortfalls remain a structural challenge. As the Fed prepares for its September 17 meeting, all eyes are on its rate decision, which may shape borrowing costs, housing demand, and financial stability in the months ahead.

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Declining Appetite for Luxury in a Cooling Economy

As China's economy continues to lose momentum in 2025, the country's once-insatiable demand for European luxury goods is faltering. Slower growth, high inflation, and a fundamental shift in consumer behavior are converging to reshape the luxury landscape. In flagship boutiques across Europe, particularly in Paris, Chinese shoppers previously known for lavish spending are now more cautious, more selective, and more likely to reconsider or downgrade their purchases.

A case from a Swiss watch store in Paris illustrates this change. A Chinese customer attempting to purchase a €25,000 watch faced multiple rejections from her credit card issuer, a situation that store employees described as increasingly common. Where once Chinese clientele dominated the top tiers of luxury spending, they are now eclipsed by American and Middle Eastern buyers. Instead of buying multiple high-value items, Chinese tourists are opting for more affordable models, or simply browsing.

Luxury Sector Faces a Measurable Decline

This behavioral shift is supported by data. According to Bain & Company, luxury consumption in China fell by 20% in 2024 the sharpest annual decline in recent years. The contraction spans nearly all segments, from leather goods to jewelry and watches.

Further compounding the problem is pricing. Over the last five years, luxury brands have implemented steep price hikes, drawing criticism. For example, the large Chanel 2.55 bag reached €11,100 by the end of 2024 up 91% from 2019. On average, the prices of iconic products across 14 leading brands have surged 54% during the same period. However, these increases have not led to stronger profitability. Chanel’s 2024 revenue fell 4.3%, while net profits plunged 30%, marking the brand’s first major contraction since the pandemic.

This weakening correlation between price hikes and earnings underscores the diminishing elasticity of demand among Chinese consumers, who are no longer willing to equate soaring prices with aspirational value.

Changing Priorities: From Possessions to Experiences

Executives from major luxury groups such as LVMH acknowledge a marked shift in consumer focus from material items to experiential value. Chinese consumers, especially younger ones, now prioritize travel, wellness, and personalized experiences over luxury handbags or apparel. As travel resumes, the luxury tourism sector particularly high-end hotels is absorbing a portion of spending once dominated by fashion boutiques.

This transition reflects a broader socio-cultural evolution. Older generations still associate European luxury with social status, but Gen Z and young millennials are redefining prestige. For them, value lies in cultural authenticity, storytelling, and creative expression. They are increasingly drawn to vintage fashion, limited-edition pieces, and resale markets, particularly iconic Hermès bags that retain value while offering exclusivity.

Brands that maintain pricing discipline like Hermès have benefited. In the first half of 2025, Hermès’ revenue from the Asia-Pacific region (excluding Japan) rose by 3%, reaching €3.5 billion. Consumers view its restrained pricing as a mark of integrity, reinforcing perceived value.

Local Competition and National Sentiment

While European brands are navigating this consumption shift, domestic luxury labels in China are gaining traction. Especially in the jewelry sector, nationalist sentiment is playing a growing role. Consumers are increasingly willing to support Chinese-made luxury goods, motivated by cultural pride and a desire to decouple from Western status symbols.

Executives from LVMH and other conglomerates concede this trend. Despite strong brand equity, European houses must now compete not only with economic headwinds but also with a new wave of patriotism-driven brand loyalty. However, this is not a terminal decline it is a call to evolve.

Strategic Response: Immersion, Innovation, and Cultural Resonance

To remain relevant, global brands are pivoting toward immersive and culturally contextualized retail experiences. Louis Vuitton’s new “The Louis” flagship store in Shanghai designed as a ship is a prime example. The concept store blends luxury retail with social media spectacle, becoming a viral destination and boosting Q2 sales.

Meanwhile, Chanel, Miu Miu, and Hermès are staging elaborate runway shows across major Chinese cities to forge deeper connections with local consumers. These strategies signal a long-term investment in cultural relevance and emotional storytelling.

According to FHCM president Pascal Morand, this movement reflects a broader transformation: brands must now constantly innovate while staying true to their identity. Success will depend not just on product desirability but on a brand’s ability to embed itself meaningfully within the evolving Chinese cultural landscape.

As China’s economic engine slows and consumer sophistication rises, the luxury sector faces its most complex challenge yet. The cooling demand for ultra-luxury is not a collapse but a reconfiguration. Chinese consumers are demanding more than logos they seek meaning, value, and resonance. For European brands, the path forward lies in understanding this transformation and designing experiences, products, and narratives that align with the aspirations of a new generation. The race is no longer just about exclusivity it’s about authenticity.

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Rising Tensions on the Eve of U.S.–China Trade Dialogue

On September 13, China’s Ministry of Commerce initiated a dual-track investigation targeting the United States, just 24 hours before the start of high-level trade negotiations between the two nations in Madrid. The move marks a new phase in China’s retaliatory strategy against long-standing U.S. restrictions on semiconductor technology exports and broader tech-sector containment.

The first investigation will assess whether U.S. trade policies unfairly discriminate against Chinese chip firms, particularly in relation to export controls and technology bans. The second investigation will examine allegations that the U.S. has been dumping specific analog semiconductor products such as chips used in hearing aids, Wi-Fi routers, and temperature sensors into the Chinese market at below-market prices, potentially harming domestic producers.

Beijing Framing U.S. Policy as Protectionist

In its official release, China’s Ministry of Commerce asserted that the U.S. has, over recent years, applied a series of protectionist measures designed to stifle China's technological ascent. These include targeted export bans, blacklisting of firms, and investigations into alleged national security risks.

The statement emphasized that such actions have hindered the growth of strategic sectors including advanced computing chips and artificial intelligence, and accused Washington of systematically discriminating against Chinese enterprises under the guise of national security.

This countermeasure is not only reactive but also strategic, coinciding with the renewed U.S.–China dialogue. It signals Beijing’s intent to push back diplomatically and legally against what it sees as a prolonged campaign of economic containment.

Trade Talks in Madrid: A Tense Backdrop

The timing of China’s announcement is crucial. From September 14 to 17, a Chinese delegation led by Vice Premier He Lifeng will meet with U.S. counterparts in Madrid. The agenda includes critical topics such as U.S. tariffs, alleged misuse of export controls, and the geopolitical fate of Chinese technology platforms like TikTok.

The meeting follows a fresh escalation on the U.S. side. Just a day before China’s announcement, the U.S. Department of Commerce added 32 entities including 23 from China to its export control list. Among these were two firms accused of supplying American chipmaking equipment to China’s largest chip producer, Semiconductor Manufacturing International Corporation (SMIC). This move is likely to intensify scrutiny at the Madrid talks.

While the investigations add strain, they also provide leverage. With both countries seeking a partial thaw in trade relations, Beijing appears to be balancing assertiveness with negotiation readiness.

Momentum from Earlier Agreements

Despite recurring tensions, recent months have seen some progress. Previous meetings in Geneva, London, and Stockholm laid the groundwork for temporary tariff suspensions. Most recently, both sides agreed to extend the moratorium on new tariffs by an additional 90 days, with President Donald Trump formally approving the extension until November 10.

Rare earth exports from China crucial for the U.S. tech and defense sectors are also a key element of the ongoing negotiations. The temporary de-escalation signals a mutual interest in avoiding further economic disruption, even as geopolitical distrust remains high.

TikTok and Broader Tech Sovereignty

Among the most contentious items on the agenda is the fate of TikTok, owned by Chinese tech giant ByteDance. Facing a potential ban in the U.S., TikTok has been ordered to divest its American assets or face prohibition. The Trump administration has extended the divestiture deadline to September 17.

U.S. lawmakers argue that the app presents national security risks due to its data collection practices and alleged connections to the Chinese government. For Beijing, TikTok’s case is emblematic of broader Western efforts to decouple Chinese firms from global markets and to restrict digital sovereignty.

The issue highlights a fundamental divide: Washington’s insistence on security-driven regulation versus Beijing’s view that such actions are politically motivated economic blockades.

China’s launch of anti-dumping and discriminatory trade investigations into U.S. chip practices coinciding precisely with the start of pivotal bilateral talks illustrates how trade and technology remain deeply entangled in the broader U.S.–China rivalry. While both sides have shown signs of tactical cooperation through tariff pauses and renewed dialogue, the structural conflict over technological dominance, market access, and digital sovereignty persists. The Madrid talks may offer a temporary easing of hostilities, but the investigations confirm that China is not only reacting to U.S. pressure it is now setting the terms of engagement.

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A Strategic Visa Shift Reflecting Geopolitical Tensions

The European Union is preparing to implement updated visa guidelines that would further restrict the issuance of Schengen visas to Russian citizens. This initiative, expected to be formally introduced by the end of 2025, is the result of persistent lobbying from eastern EU member states bordering Russia, including Poland, the Baltic states, and Finland. These countries have long urged Brussels to adopt a unified, tougher stance on cross-border mobility in light of the continuing Russian military actions in Ukraine.

The upcoming guidelines are not legally binding but will provide shared recommendations for tightening visa criteria across the bloc. The move aims to align the divergent national policies that currently exist, where some EU countries have almost completely halted issuing visas to Russians, while others such as France, Spain, Italy, and Hungary still maintain a more lenient approach.

A Gradual Escalation Since 2022

This latest measure builds upon a broader trajectory of EU sanctions and mobility restrictions that began in 2022 when the bloc suspended its visa facilitation agreement with Moscow in response to Russia’s full-scale invasion of Ukraine. The suspension made it more expensive and bureaucratically complex for Russians to obtain Schengen visas. However, because visa policy remains a national competence, a bloc-wide ban was never enacted.

According to Politico, which cited an EU Commission official, the new guidelines aim to address the “fragmentation” in the current system and strengthen internal cohesion on external security matters.

Visa Spike Triggers New Concerns

Despite earlier restrictions, over 600,000 Schengen visas were granted to Russian citizens in 2024 an increase of more than 80,000 compared to 2023. This rise has raised alarms within Brussels and is reportedly influencing deliberations over the EU’s 19th sanctions package. The proposed measures are expected to include not only tighter visa controls but also sanctions against Russia’s so-called “shadow fleet” transporting oil, a ban on reinsurance for Russian oil tankers, and further restrictions on major Russian energy firms such as Rosneft and Lukoil.

While the European Commission cannot enforce an outright visa ban, the political consensus is clearly shifting toward greater uniformity and restriction.

Balancing Security and Human Rights

The prospective visa clampdown has drawn criticism from Russian dissidents in exile and international human rights advocates. Yulia Navalnaya, widow of the late opposition leader Alexei Navalny, sent a letter to EU foreign policy chief Kaja Kallas urging the bloc not to weaponize tourist visas. She emphasized the need to distinguish between Kremlin elites and ordinary Russian citizens, arguing that collective punishment would only alienate potential allies within Russian civil society.

Navalnaya proposed that the EU shift its focus toward restricting access for Russian oligarchs, intelligence officials, and direct Kremlin supporters, rather than implementing sweeping limitations that affect all applicants indiscriminately.

Heightened Diplomatic Surveillance

In parallel with these visa reforms, Czech Foreign Minister Jan Lipavský has revived a separate initiative to restrict the travel of Russian diplomats within the EU. The proposal seeks to confine Russian diplomatic personnel to the countries in which they are posted, in an effort to curb espionage and foreign interference.

These discussions occur against the backdrop of continued military confrontation in Ukraine and growing intelligence fears across the EU. For frontline states like Latvia and Estonia, visa controls are not just bureaucratic levers they are instruments of national security.

The EU’s plan to tighten visa issuance for Russian citizens underscores the bloc’s evolving strategy to intensify pressure on Moscow while fortifying internal defenses against espionage and influence campaigns. Although the proposed guidelines will not carry legal force, they mark a significant step toward policy convergence within the EU. Nonetheless, this approach has sparked a debate between those advocating for hardline containment and those warning against indiscriminate restrictions that may undermine democratic values and alienate reform-minded Russians. As the war grinds on, the EU faces the challenge of aligning strategic imperatives with moral clarity.

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