Investing.com -- UK broadband pricing continues to face downward pressure as competition from alternative networks intensifies, according to a new UBS report released Wednesday.
Despite operators implementing higher annual mid-contract price increases, front-end pricing has not risen, creating a gap between initial and ongoing customer rates that is preventing average revenue per user growth.
Virgin Media has followed BT’s lead in raising annual mid-contract prices to £4 per month every April, up from £3.50 previously, while Vodafone has increased its annual adjustment to £3.50 per month from £3.
However, initial broadband pricing has decreased significantly since September, with most providers now converging around the £20 per month price point. Virgin Media has reduced prices by £3-5 per month on its 125Mbps to 1Gbps offers, now charging £22-26 monthly while including three months of free broadband and Netflix with select plans.
Vodafone Group PLC (LON:VOD) has cut prices by £3-6 per month to £20-23 for its 150-500Mbps services, and BT’s Plusnet brand has reduced rates by £2 to £21-24.50 for 150-300Mbps connections. Alternative network providers are offering 150Mbps to 1Gbps speeds for £15-20 monthly.
Sky stands as an exception by increasing most standalone broadband tariffs by £3 per month, though it offers a TV/broadband bundle at £35 monthly that effectively prices broadband at £20.
Providers are also competing with aggressive switching incentives, with EE, Hyperoptic and Youfibre offering up to £300 to cover early termination fees, while Sky, Vodafone and Virgin Media provide up to £200 in switching credits.
The pricing environment has drawn political attention, with the UK chancellor requesting that Ofcom review the situation of mid-contract price increases.








