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By Tae Kim

OpenAI's ChatGPT isn't just a consumer artificial-intelligence play. It is growing rapidly as a tool for enterprises as well.

Last week at the New York Times DealBook Summit, Anthropic CEO Dario Amodei implied that his AI company had a better business model because it focused on enterprise customers, while a large rival focused on consumers. Anthropic didn't name that rival, but people watching the AI business interpreted the remark as a reference to OpenAI.

On Monday, OpenAI pushed back at that narrative, unveiling the progress the company has made with corporate customers.

"Enterprises that leverage AI are experiencing measurable productivity and business impact," OpenAI Chief Economist Ronnie Chatterji said in a paper titled "The state of enterprise AI," published on Monday.

The executive said enterprise AI is entering an era where "significant" economic value is now being created, with large productivity gains.

Last month, Anthropic said it had more than 300,000 business customers. OpenAI countered Monday, saying more than one million businesses use its AI tools and that it now serves more than seven million ChatGPT workplace accounts. Over the past year, ChatGPT Enterprise weekly message usage has risen by nearly eight times, the company said. "Enterprise AI adoption is accelerating not just in breadth, but in depth," Chatterji wrote.

According to an OpenAI survey of 9,000 employees, AI users are saving an average of 40 to 60 minutes a day. The report quoted Lowe's as saying that when customers use their OpenAI-powered Mylow tool, the sales conversion rate more than doubles.

OpenAI's findings contrast with an viral July report from the Massachusetts Institute of Technology, which stated that 95% of organizations aren't generating meaningful value from AI. That raised concerns, though the study said the AI projects mainly failed because of issues with integrating tools with workflows, not because of the technology itself.

Now, it looks like companies are making progress.

Write to Tae Kim at tae.kim@barrons.com

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