Investing.com -- Morgan Stanley on Friday upgraded consumer reviews platform operator Trustpilot (LON:TRST) to “overweight,” citing a valuation reset following a steep share price decline and continued operating improvement, while cutting its price target to 275p from 315p.
The brokerage said the stock has fallen about 57% year to date and closed at 129p on Dec. 4, 2025, leaving it trading at roughly 2.2x CY26 EV/Sales and about 14x EV/adjusted EBITDA, which the analysts described as well below its long-term trading average and at a discount of more than 60% to comparable growth software companies.
Morgan Stanley said Trustpilot has executed strongly on financial performance even as the stock has sold off on derating rather than weakening fundamentals.
The analysts flagged rising profitability, noting adjusted EBITDA margins reached 12.2% in the second half of 2024, up 150 basis points year over year, and 14.6% in the first half of 2025, up 400 basis points.
Free cash flow grew 47% year over year in the second half of 2024 and 160% in the first half of 2025, taking cash flow margins above 12%.
Revenue totaled $210.8 million in 2024, up 19.5%, and is projected to increase to $257.9 million in 2025, rising 22.4%.
The analysts forecast revenue of $303.1 million in 2026 and $348.9 million in 2027, with organic growth of 19.1% in 2025, 15.4% in 2026 and 15.1% in 2027.
Adjusted EBITDA is expected to grow from $24.1 million in 2024 to $37.7 million in 2025, then to $47.9 million in 2026 and $60.3 million in 2027.
The analysts project adjusted EBIT rising from $4.9 million in 2024 to $14.4 million in 2025, $22.0 million in 2026 and $31.1 million in 2027.
Morgan Stanley said the rerating has reflected a shift by investors away from valuing the company primarily on EV/Sales toward profit-based models as operating leverage becomes visible.
The analysts said Trustpilot remains at an early stage of its scale-up, with adjusted EBITDA margins forecast to reach 17.3% in 2027 and management targeting long-term margins above 30%.
The brokerage said cost structure dynamics support further gains, citing sales and marketing at 27% of revenue and technology and content costs at 24% in the first half of 2025, while general and administrative costs represented 17%.
The analysts cited Trustpilot’s net cash position of $69 million in 2024 and projected $50 million in 2025 and $65 million in 2026. They added that consensus expectations have continued to rise as free cash flow estimates increased.
Morgan Stanley said the current valuation presents what it described as an attractive entry point if growth and margin improvement persist.
The analysts raised their discount rate assumption by 50 basis points to 9.5% and set a price target of 275p, reflecting updated foreign-exchange inputs.
The brokerage said Trustpilot’s relative performance in 2024 and 2025 did not reflect operational results and noted continued delivery would determine whether the gap to peers narrows.










