Investing.com -- As investors look ahead to 2026, BTIG has identified several standout consumer stocks poised for growth despite recent challenges.
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The firm’s analysis points to compelling opportunities across retail, footwear, and food service sectors.
Nike (NYSE:NKE) tops BTIG’s large-cap picks for 2026, with analyst Robert Drbul setting a $100 price target against its current $63.71 price. Despite ongoing challenges, BTIG sees multiple catalysts, including a robust product pipeline, innovation focus, and momentum from the upcoming 2026 World Cup.
The firm expects Nike to return to sustainable sales growth and achieve operating margins above 12% long-term, up from 6.5% in 2025.
In recent developments, Nike received a reiterated Buy rating from Guggenheim, which noted encouraging signs in the company’s North America unit growth, while the company’s CEO also purchased approximately $1 million in stock.
Gap Inc (NYSE:GAP) emerges as BTIG’s top small/mid-cap pick, with a $31 price target versus its current $25.60 price. Analyst Robert Drbul highlights continued strength at Old Navy and momentum at Gap Brand, both benefiting from denim and active wear trends.
The company’s beauty and accessories initiatives are expected to drive sales growth and margin expansion throughout 2026.
Gap Inc. reported better-than-expected third-quarter results, with comparable sales growth of 5%, leading Baird to upgrade the company’s rating to Outperform and several other firms to raise their price targets.
Domino’s Pizza (NYSE:DPZ) joins the large-cap top picks with a $530 price target against its current $416.82 price. Analyst Peter Saleh expects Domino’s to outperform in 2026 as it builds on sales layers to achieve mid-single-digit U.S. retail sales growth.
New menu innovation, third-party delivery growth, and loyalty programs should help the company continue its decade-long trend of gaining approximately 100 basis points of market share annually.
Domino’s Pizza posted third-quarter U.S. same-store sales growth of 5.3%, surpassing consensus expectations, which prompted reiterated Buy ratings from both UBS and Benchmark. The company also announced the resignation of a board member.
Wingstop (NASDAQ:WING) maintains its position as BTIG’s small/mid-cap top pick with a $400 price target versus its current $238.49 price.
Despite lower-income traffic declines, analyst Peter Saleh believes initiatives, including Smart Kitchen technology, loyalty programs, and increased advertising, will generate the anticipated same-store sales recovery in 2026.
Wingstop announced the opening of its 3,000th global restaurant, marking a significant expansion milestone. Following its latest operating results, some analysts lowered their price targets, citing an industry-wide slowdown in customer traffic.
On Holdings (NYSE:ONON) remains a large-cap top pick with a $70 price target against its current $46.48 price. Analyst Janine Stichter views the company as one of retail’s best growth stories, capable of consistently delivering growth exceeding 20%.
BTIG sees a balanced growth profile with opportunities across lifestyle and running segments, distribution channels, and geographies.
More recently, On Holdings has seen continued positive sentiment from analysts, with firms including Piper Sandler and TD Cowen raising their price targets while reiterating Overweight or Buy ratings on the company.
Steve Madden (NASDAQ:SHOO) is selected as BTIG’s small/mid-cap top pick for the first half of 2026 with a $50 price target versus its current $41.64 price.
Analyst Janine Stichter believes the company is at a critical inflection point with moderating tariff headwinds, accelerating organic top-line growth driven by fashion tailwinds, and increasing earnings contributions from the Kurt Geiger acquisition.
Steven Madden reported a third-quarter earnings per share beat, though revenue fell short of forecasts. Following the results and its acquisition of Kurt Geiger, the company received price target increases from firms including Williams Trading and BTIG.
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