Investing.com -- Consumer finance stocks are positioned for growth in 2026, with several companies showing strong momentum through strategic partnerships, merger synergies, and expanding product offerings. Jefferies highlights these top performers in the sector.
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Capital One Financial (COF) leads the pack with continued tailwinds from its Discover merger. The company has already begun migrating its debit card business to the Discover network in Q3 2025, with credit card volumes expected to transfer throughout 2026 and 2027. This network integration represents a primary synergy of the merger, leveraging Discover’s status as one of only four U.S. payment systems.
COF is also expanding international acceptance infrastructure and developing a global network brand. The company targets net operating expense synergies equivalent to 26% of Discover’s pre-merger expense base, including $1.5 billion in OPEX synergies. With ample room for buybacks, analysts forecast $40 billion in share repurchases for 2026-2027.
Recently, Capital One Financial has received positive attention from analysts, with firms including Wolfe Research and UBS reiterating Buy ratings based on expected synergies from the Discover acquisition.
Synchrony Financial (SYF) is poised for momentum in 2026 through its partnerships pipeline and credit improvements. The Amazon and PayPal Cards partnerships launched in 2025 showed strong growth in the second half of the year.
Additional growth is expected from the WalMart OnePay partnership rollout. Management plans to reverse approximately 30% of credit tightening and focus on growing within its existing customer base. Interest rate movements are likely to positively impact SYF’s net interest margin.
Synchrony Financial has seen mixed analyst ratings, with Wolfe Research initiating coverage at Outperform while Baird downgraded the stock to Neutral. The company also announced a renewed partnership with Mitsubishi Electric Trane HVAC US and a new credit card program with The Toro Company.
Affirm Holdings (AFRM) continues to benefit from e-commerce growth and increasing consumer preference for buy-now-pay-later options. Its capital partnerships with insurance asset managers provide competitive advantages over peers. Growth opportunities include card expansion and additional geographic entry beyond the UK market. Management has demonstrated careful execution in new markets while prudently managing credit risk.
Affirm Holdings has been the subject of multiple analyst actions, receiving a new Buy rating from Freedom Capital Markets and a Peerperform rating from Wolfe Research, while firms like Truist Securities and Morgan Stanley lowered their price targets.
SoFi Technologies (SOFI) maintains strong momentum following impressive quarterly earnings. The company secured $8 billion in forward flows agreements with Fortress and Blue Owl, accelerating originations.
Credit metrics are improving, transaction volumes are rising, and the company has launched crypto investing and its own stablecoin. SOFI raised $3 billion in 2025 through two capital raises, potentially positioning it for acquisitions in the fintech sector.
SoFi Technologies announced the pricing of a $1.5 billion public offering of its common stock. The company also launched its new SoFi Smart Card, which combines checking, savings, and credit features.
Enova International (ENVA) stands out as the leading online-only small business and consumer lender. Its multi-channel approach has driven robust small business originations while maintaining consumer growth.
The company’s strong balance sheet supports both growth and capital returns, including $38 million in stock repurchases in Q3 2025 with capacity for an additional $80 million in Q4.
In a significant strategic move, Enova International announced a definitive agreement to acquire Grasshopper Bancorp for approximately $369 million, a deal which prompted price target increases from firms including BTIG and Seaport Global.
FirstCash (FCFS) operates pawn stores across the United States, Latin America, and recently expanded into the UK. Its operating model eliminates credit risk while maintaining growth potential both organically and through acquisitions.
A re-acceleration in Latin American operations is expected in 2026, while U.S. operations continue to show strong momentum. The UK expansion is forecast to add over $0.60 in earnings accretion in fiscal 2026.
FirstCash Holdings reported record third-quarter earnings that surpassed analyst expectations, with growth across all of its segments.
OneMain Financial (OMF) serves non-prime customers with personal loans and related credit products. The company has stabilized credit through disciplined underwriting while finding growth opportunities. Product innovations including card offerings and simplified debt consolidation support customer acquisition.
OMF’s pending bank charter application could provide access to lower-cost deposits and expand its addressable market. The company recently announced a $1 billion share repurchase program.
OneMain Financial reported third-quarter 2025 earnings that surpassed market expectations for both earnings per share and revenue.
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