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(Bloomberg) — A silent transfer of control is reshaping the $2.1 trillion Bitcoin (BTC-USD) market.
A steady stream of sales by long-time whales — miners, offshore funds and anonymous wallets — is being met almost one-for-one by demand from institutional players like ETFs, corporates and asset managers. The result: Bitcoin is struggling to break out of its record high around $110,000, volatility is evaporating, and its place in the investment landscape is being reshaped.
Despite a flurry of bullish headlines — from corporate treasuries embracing Bitcoin to the Trump administration’s full-throated crypto endorsement — the largest digital currency has remained stuck in its trading range for months. Underneath the surface, long-dormant whales have been trimming positions just as institutions ramp up their buying. And this switchover is gradually recasting Bitcoin’s identity from a high-octane trade to a slow-burn allocation.
Over the past year, large holders, or Bitcoin whales, have offloaded more than 500,000 Bitcoin — worth over $50 billion at current prices — according to data compiled by 10x Research. That’s roughly equal to the net inflows into the wildly successful US exchange-traded funds since their approval. And it’s not far off from the $65 billion amassed over the past five years by crypto treasury pioneer Michael Saylor and his firm, now known as Strategy (MSTR).
Many of these whales trace back to Bitcoin’s earliest cycles, when it traded far below current levels. In some cases, whales aren’t simply selling, they’re swapping tokens for deals tied to the stock market, bypassing the open market.
“What we’re seeing is a churning in the base,” said Edward Chin, co-founder of Parataxis Capital. “A less covered driver and potential reason for the churn and increasing network activity seems to be driven by whales converting their BTC into equity exposure through in-kind contributions of BTC into financing transactions tied to the public markets.”
Institutions — from ETFs and Saylor’s Strategy to dozens of corporate imitators — now control about a quarter of all Bitcoin in circulation. Back in 2020, researcher Flipside Crypto estimated that about 2% of the anonymous ownership accounts that can be tracked on the cryptocurrency’s blockchain controlled 95% of the digital asset. The power dynamic is shifting fast.
“Crypto is becoming less of an outlier and more established as a legitimate asset class,” said Rob Strebel, head of relationship management at the trading firm DRW, which includes crypto-focused arm Cumberland. Alongside that shift, “we expect to see a compression in volatility.”
That appears to be already taking place, dampening one of the most alluring aspects of Bitcoin to many traders. A closely watched measure of price swings has declined to the lowest level in about two years, according to Deribit’s BTC Volatility Index. The gauge monitors the 30-day forward-looking annualized expectations of volatility.
While the whales cut exposure, ETFs, treasury companies and other institutions combined have absorbed nearly 900,000 coins in the past year, according to 10x Research. These players now hold about 4.8 million coins, out of about 20 million Bitcoin in circulation.
But even as institutions bring stability and legitimacy to the asset class, some observers warn they’re also providing the long-awaited exit ramp for whales, raising the risk that it’s retail and retirement investors left holding the bag if crypto sentiment falters.
“The goal for a long time has always been to make Bitcoin a palatable asset for institutional investors to provide exit liquidity in volume so the whales could cash out,” said Hilary Allen, a law professor at American University’s Washington College of Law, a long-time crypto skeptic.
After two straight years in which the price more than doubled, Bitcoin is still hovering around levels reached at the start of the year, despite President Donald Trump’s pro-crypto agenda.
Some analysts now expect Bitcoin’s appreciation to be capped at 10% to 20% a year. That’s a far cry from 2017’s almost 1,400% surge that pushed the token into the mainstream.
“Bitcoin is probably more like boring dividend stock over time,” said Jeff Dorman, chief investment officer at Arca. “On average it goes higher every year, but by less and less amount. It becomes more of an attractive retirement asset.”
Still, the picture is incomplete. Not all whale activity is visible, and Bitcoin could prove ever-volatile soon enough, especially if a new market catalyst emerges.
Regardless, one big risk right now is imbalance: If Bitcoin whales resume selling at scale while institutional flows plateau, the market could tip into steep declines. Outflows of just 2% in 2018 and 9% in 2022 triggered Bitcoin price drops of 74% and 64%, respectively, according to 10x Research.
“We are nearing a point where the market is hitting its peak,” said Fred Thiel, chief executive officer of Bitcoin miner MARA Holdings Inc., which has yet to sell any of its Bitcoin holdings. “My personal belief, however, is we are in a very different market dynamic today.”
All told, the shift from anonymous whales to institutional allocators may help sustain the current market dynamic for an extended period.
“This can go on for a long time — years,” said Markus Thielen, CEO of 10x Research. “It’s more of a slow grind, where Bitcoin becomes more of a 10%-20% asset. The nature of Bitcoin really changes.”
©2025 Bloomberg L.P.
The crypto industry has emerged triumphant in the first half of 2025.
Investors kicked off the year optimistic about the Trump administration's crypto-friendly stance, including talk of a strategic bitcoin reserve. But enthusiasm wavered early on, after the launch of Trump- and Melania-themed meme coins stirred controversy during a pivotal time for the crypto world.
Momentum returned with the appointment of Paul Atkins as SEC chair and the introduction of a dedicated crypto czar, helping push bitcoin to record highs just below $112,000.
A sharp sell-off followed Trump's April 2 "Liberation Day" tariffs, briefly cooling sentiment. But as June closes with stocks at record levels, crypto has reasserted itself as a top-performing asset.
Year to date, bitcoin (BTC=F) is up 14%, outperforming the S&P 500's (^GSPC) 5% gain. The token's total market capitalization compared to that of all cryptocurrencies has risen to 64%, while alternative coins have faltered.
Meanwhile, crypto trading platform Coinbase (COIN) has soared more than 40% year to date. During the same period, trading platform Robinhood (HOOD) has rallied more than 130%.
"HOOD leaned early into crypto in 2021 and persisted through the regulatory headwinds in 2022/2023, while other brokers played conservative and are only now waking up to the crypto opportunity," Bernstein analysts wrote in May, noting Robinhood now forms 30% of US retail crypto trading revenues.
Read more:
Earlier this week, Coinbase closed at a record high for the first time since November 2021, marking a stunning comeback, up more than 900% from its 2022 lows in the aftermath of the collapse of FTX.
The company has emerged as the "Amazon of crypto financial services," Bernstein's Gautam Chhugani wrote last week.
"As the only crypto-native company in the S&P 500, Coinbase dominates US trading, operates the largest stablecoin business among exchanges, and serves as custodian for the majority of US spot bitcoin ETFs," he added.
Coinbase is also a minority stakeholder in Circle (CRCL), an issuer of stablecoins USDC, digital tokens backed by the US dollar that are expected to transform the payments industry.
Read more:
Circle shares have surged as much as 500% above their recent blockbuster IPO price on June 5, fueled by the Senate's passage of the GENIUS Act, a regulatory framework for stablecoins.
The measure, expected to make its way through the House and be signed into law this year, requires monthly disclosures and annual audits of issuers. It also opens the door for Big Tech companies like Meta (META) and (AMZN) to issue their own stablecoins.
"What we're dealing with now is essentially a relatively new industry whose presence in the financial market is currently being shaped," Yesha Yadav, professor of law at Vanderbilt University, told Yahoo Finance on Friday.
Seaport Global's Jeff Cantwell recently rated Circle as a Buy with a $235 price target, calling the company a "top-tier crypto disruptor."
"We think the overall stablecoin market cap will reach $500 billion by the end of next year; longer term, we believe it could hit $2 trillion," Cantwell wrote.
Still, researchers warn that investors may be pricing in too much too soon.
"This influx of competition could reduce long-term market share expectations and pressure CRCL shares in 2025," Compass Point's Ed Engel wrote.
Another potential headwind: interest rates. If the Federal Reserve begins cutting rates, yields on Treasurys would fall, impacting Circle's revenue.
"With interest rates projected to decline, Circle's long-term revenue potential hinges on expanding USDC supply, and growing market share amid intensifying competition from new regulated issuers," said Tanay Ved, a research analyst at crypto-data firm Coin Metrics.
Ines Ferre is a senior business reporter for Yahoo Finance. Follow her on X at .
Coinbase (COIN) stock rallied to 52-week highs on Wednesday as Bernstein analysts dubbed the cryptocurrency platform a "one-stop Amazon" of crypto services.
Shares gained more than 3%, just a stone's throw way from their record close of $357.39 on Nov. 9, 2021.
"Coinbase is the most misunderstood company in our Crypto coverage universe," Bernstein analyst Gautam Chhugani and his team wrote on Wednesday morning, raising their price target on the stock to $510 from $310 with an Outperform rating.
As the only cryptocurrency company in the S&P 500 (^GSPC), Coinbase dominates US crypto trading, operates the largest stablecoin business among exchanges, and serves as custodian for the underlying assets of the majority of US spot bitcoin ETFs, Bernstein analysts said.
"COIN has also added several fast-growing businesses such as institutional custody, Base blockchain services and Prime lending desk .. .thus, emerging as the ‘Amazon of crypto financial services’, offering crypto financial services beyond simple trading," wrote Chhugani.
The analysts noted the bear thesis on Coinbase has not played out.
"Coinbase’s market share has been persistent despite new competition," wrote Chhugani. "Traditional brokerage competition is several months away from launch, which is an eternity on crypto timelines."
Even Coinbase leadership has highlighted the company’s breadth.
"Under appreciated: @coinbase is powering crypto integrations for ~200 banks, brokerages, fintechs, and payment companies," wrote co-founder and CEO Brian Armstrong on X Wednesday morning.
Coinbase stock has surged more than 40% since the Senate passed the GENIUS Act, a bill that would establish a federal framework for stablecoins, digital tokens backed by assets such as the US dollar.
Read more:
On Tuesday, Sean Farrell, head of digital asset strategy at Fundstrat, said investors may still have opportunities to get into the trade if they missed the recent spike.
"I still think there's additional upside to Coinbase here, despite the pretty vicious rally we've seen," he said.
Other crypto-related stocks have also rallied this year amid growing institutional adoption of bitcoin (BTC-USD) and momentum around stablecoin regulation.
Circle (CRCL), the issuer of USDC stablecoins, has risen more than 600% since its blockbuster IPO on June 5.
Meanwhile, platform Robinhood (HOOD) is up 126% year to date, while Strategy (MSTR), which owns the largest amount of bitcoin of any public company, is up 32% during the same period.
Ines Ferre is a senior business reporter for Yahoo Finance. Follow her on X at .
The meeting covered board changes, reaffirmed a Bitcoin-focused strategy, and addressed shareholder concerns about leadership, software business, litigation, and risk. All director nominees and the auditor were approved by large margins.
Based on Strategy Inc [MSTR] AGM 2025 Audio Transcript — Jun. 12 2025
The meeting covered board changes, shareholder proposals, and a robust Q&A on leadership, litigation, and Bitcoin strategy. All director nominees were elected and KPMG was ratified as auditor. No cash dividends are planned for common stock, and the company remains fully committed to its Bitcoin-focused strategy.
Based on Strategy Inc [MSTR] AGM 2025 Audio Transcript — Jun. 12 2025
Strategy increased bitcoin holdings to 553,555 BTC, raised $10B YTD 2025, and revised 2025 BTC yield and gain targets upward. Q1 2025 saw strong subscription growth but a 3.6% revenue decline, with new capital plans and fair value accounting impacting results.
Original document: Strategy Inc [MSTR] Slides Release — May. 1 2025
Q1 2025 saw a $4.22B net loss driven by a $5.91B unrealized loss on bitcoin under new fair value accounting, while revenues declined 3.6% year-over-year and the company continued aggressive capital raising and bitcoin accumulation.
Original document: Strategy Inc [MSTR] SEC 10-Q Quarterly Report — May. 1 2025
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