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Crypto companies are slowly moving into traditional industries, and Tether has now taken one of the biggest steps yet. On December 13th, Tether announced its plan to acquire Italian football club Juventus, with a proposed $1 billion investment if the acquisition is completed. Following the announcement, Juventus’ fan token, JUV, surged by 30%. Juventus is one of Europe’s most well-known football teams, and this deal, if completed, would mark a rare case of a crypto firm taking control of a major sports club.
Targeting Control of Juventus
Tether confirmed that it has made a binding offer to Exor, the holding company of the Agnelli family, which currently owns 65.4% of Juventus. The Agnelli family has been linked to the club for over a century, so this decision carries major historical weight. Accepting the offer would mean ending more than 100 years of family control over the club.
Along with buying Exor’s stake, Tether’s proposal includes a public offer to purchase remaining shares at the same price, once regulatory approvals are cleared. The goal is to secure majority control while keeping the process open and transparent for other shareholders.
Strong Market Reaction
The market reacted quickly after news of the bid became public. Juventus shares jumped, lifting the club’s market value close to €1 billion. At current prices, Exor’s existing stake is valued at roughly €540 million. This sharp move shows renewed investor interest and optimism around the possibility of new ownership and fresh capital entering the club.
More Investment Planned
Tether has said that its plans go beyond simply buying the club. If the deal is approved, the company is ready to inject up to €1 billion more into Juventus over time. This funding would be aimed at long-term growth, including infrastructure upgrades, team development, and expanding the club’s global presence.
The bid comes despite ongoing discussions in the crypto space about Tether’s finances. However, research firm CoinShares has previously stated that Tether is not financially weak, helping ease concerns about its ability to support such a large investment.
Why Juventus Matters to Tether
According to Tether, Juventus represents a strong global brand with lasting commercial and sporting value. CEO Paolo Ardoino said the offer reflects Tether’s focus on serious, long-term investments as it expands beyond stablecoins into real-world businesses.
This move highlights a broader trend where crypto companies are no longer limiting themselves to digital markets. If successful, Tether’s bid would place a major crypto firm at the center of global football, showing how closely digital finance and traditional industries are beginning to connect.
FAQs
Can Tether really buy Juventus?Tether has made a binding offer to acquire Juventus, aiming for majority control pending regulatory approval. The deal is feasible but not yet finalized.
Will Tether invest more in the club?Yes, Tether plans to inject up to €1 billion into Juventus for team development, infrastructure upgrades, and global expansion.
How did the market react to Tether’s bid?Juventus shares jumped sharply, reflecting investor optimism about new ownership and the club’s future growth potential.
Could Tether face regulatory issues buying Juventus?Yes, the deal depends on regulatory approvals, as large crypto-financed acquisitions are closely monitored.
Why are crypto firms investing in traditional sports now?Crypto firms see clubs as strong global brands with long-term value, bridging digital assets with real-world business opportunities.
Sui , a Layer-1 blockchain network, has overtaken Ethereum in daily bridged inflow, jumping to 3rd place, showing rising interest from users and investors even as its token price slipped nearly 5%.
While SUI trades near $1.57, strong on-chain activity is now fueling hopes of a price recovery toward $2.10.
Sui Beats Ethereum in Daily Inflows
According to on-chain data tracked this week, Sui moved ahead of Ethereum in daily bridged inflows. It ranked third overall, behind only Arbitrum and Avalanche. This data shows where new money is flowing across blockchains in real time.
Even though Ethereum still leads in total value locked, Sui is seeing clear growth in real usage. Its daily DEX trading volume has reached $227 million, showing active on-chain demand rather than short-term speculation.
Sui Community💧@Community_SuiDec 12, 2025🚨 HUGE: BINANCE:SUIUSDT just flipped BINANCE:ETHUSDT in bridged inflows.
Capital is choosing speed, UX and real adoption. This is not a small signal… it’s a shift in gravity! 💧 pic.twitter.com/YzfVgKqNhu
Market watchers see this as a signal that users are prioritizing speed, lower costs, and smoother user experience over legacy positioning.
Why Capital Is Moving Toward Sui Network
Sui’s growth is closely linked to its object-based design, which allows many transactions to run at the same time. This helps the network stay fast and cheap, even during busy periods.
Crypto investor Kyle Chasse explained that this design works well in real conditions. It reduces congestion, lowers fees, and cuts latency, making it attractive for decentralized apps, traders, and developers.
As development becomes simpler, more builders move to Sui. With more apps and users joining, liquidity follows and often stays, helping the network grow steadily.
SUI Price Record 5%
Despite the strong inflow data, SUI fell about 5% today and is trading near $1.57, with a market value of $5.9 billion. Daily trading volume is still strong at $706 million, showing people are actively buying and selling.
Looking at the SUI 1-hour chart, Crypto analysts Master of Crypto say it is showing signs of a big weekly turnaround. If SUI dips slightly and recovers, it could move toward $1.78.
If SUI builds strong support around $1.70–$1.80, it could signal a trend change and push the price toward $2.10.
If it falls below $1.51, the price could slide to $1.38. Even so, strong inflows suggest interest in SUI remains high.
According to a report from CNBC, Coinbase (COIN), the largest cryptocurrency exchange in the US, is preparing to launch its own prediction market in collaboration with Kalshi, one of the largest federally regulated financial exchanges in the country.
Coinbase Teases Major Updates
The anticipation surrounding the prediction market has been building for nearly a month. Recently, a screenshot of what appears to be Coinbase’s prediction markets dashboard was shared by Silicon Valley researcher Jane Manchun Wong in a post on social media site X (previously Twitter), shedding some light on the features of the forthcoming product.
The Information first indicated on November 19 that Coinbase planned to introduce these prediction markets powered by Kalshi, with a formal unveiling set for the “Coinbase System Update” event scheduled for December 17. Formal announcements regarding this new platform are expected soon, potentially as early as next week.
Bloomberg corroborated this report, stating that the cryptocurrency exchange is also likely to announce a tokenized stock offering during the same event, in line with Tether’s same vision reported earlier this week.
While Coinbase has refrained from confirming these developments directly to CNBC, the company has encouraged stakeholders to tune in to its upcoming event for more details. The firm did not disclose a specific timeline for when the prediction markets will become available to users.
‘Everything Exchange’ Status
Coinbase’s push to launch a prediction market is part of a broader strategy to transform itself into an “everything exchange”—a comprehensive platform for trading a wide variety of assets, including cryptocurrencies, tokenized stocks, and event contracts.
CEO Brian Armstrong articulated this vision earlier in May, stressing that the cryptocurrency exchange aims to evolve into a leading financial services application within the next decade.
This development comes as Coinbase faces increasing competition from rivals like Robinhood (HOOD), Gemini (GEMI), and Kraken, all of whom have introduced tokenized equity offerings for users outside the US and are exploring prediction markets to varying extents.
Coinbase is expanding its range of financial instruments while making a series of acquisitions this year. These include major deals such as the purchase of the crypto derivatives exchange Deribit and the on-chain advertising firm Spindl, as well as seven other major acquisitions.
This also follows a shift in investor sentiment in the digital asset space, with the largest cryptocurrencies — including Bitcoin (BTC) — having retraced by over 30% since October amid fears of a new bear market beginning.
Over the past months, the exchange’s stock, which trades under the ticker name COIN, has also seen a significant drop of over 39%, with the current valuation standing at $267 per share.
Featured image from DALL-E, chart from TradingView.com
The crypto market is extending losses as Bitcoin and altcoins face a sharp Friday sell-off, with prices sliding 5–10% across major tokens. While the timing may feel familiar, the pressure is not random. Markets are reacting to tightening global liquidity conditions, driven largely by renewed concerns over Japan’s interest rate policy and its impact on risk assets worldwide.
BOJ Interest Rate Signals Drain Liquidity From Risk Assets
Investor sentiment turned sharply lower after reports suggested the Bank of Japan could move toward another interest rate hike at its December 18–19 meeting. Japanese bond yields jumped following the news, triggering a pullback across global markets. For years, Japan’s ultra-low interest rates acted as a backbone for cheap global liquidity, allowing funds to deploy capital into higher-risk assets such as equities and crypto.
As expectations shift toward tighter policy, that cheap liquidity is being withdrawn. Funds are reducing exposure, leverage is coming down, and risk assets are bearing the brunt. This has resulted in broad-based selling across stocks, Bitcoin, and altcoins, with the impact amplified by thin liquidity during late-week trading.
Bitcoin Price Crash Deepens as Key Levels Break
Bitcoin’s decline accelerated after it failed to hold critical support near $92,000. Once that level was lost, liquidation pressure spread quickly across derivatives markets, dragging prices lower. The breakdown triggered a familiar pattern seen during illiquid market conditions, where forced selling intensifies moves beyond what fundamentals alone would suggest.
Market watchers are now closely tracking the $86,000 area, with downside risk extending toward a sweep of previous lows in the $78,000–$80,000 range.
Bitcoin could see another leg lower toward $74,000, where bullish divergence may begin to form.
While a short-term bounce is possible later this month or over the holiday period, expectations remain cautious, with further weakness potentially carrying into January before any sustained recovery takes shape.
What Comes Next for the Crypto Market
The sell-off has also been reinforced by the December 19 quarterly options expiry, a period that often brings heightened volatility and downside pressure before markets stabilize. If the Bank of Japan confirms a rate hike, a sharp but brief sell-off cannot be ruled out. On the other hand, if policymakers delay action, risk assets could see a short-term relief rally into month-end.
For now, the move highlights how closely Bitcoin remains tied to global financial conditions. The current decline is being driven less by crypto-specific developments and more by macro forces reshaping liquidity across markets. As long as uncertainty around interest rates and funding costs persists, volatility is likely to remain elevated.
FAQs
Why is the crypto market falling today?Crypto prices are dropping due to global liquidity tightening, driven by potential Bank of Japan interest rate hikes affecting risk assets worldwide.
How does Japan’s interest rate policy affect Bitcoin?Higher Japanese rates reduce cheap global liquidity, prompting investors to cut exposure to risk assets like Bitcoin and altcoins.
Will Bitcoin recover after the December sell-off?Short-term bounces are possible, but macro uncertainty may keep volatility high until early January before a sustained recovery.
How do options expiries influence crypto prices?Quarterly options expiries, like December 19, often increase volatility, triggering sell-offs as traders adjust positions.
Jupiter, the top decentralized exchange (DEX) aggregator on Solana, has unveiled a comprehensive suite of eight major upgrades at Solana Breakpoint 2025, designed to transform the platform into a full-scale DeFi hub. The primary goals of these upgrades are to simplify DeFi, improve safety, and complete Jupiter’s offerings beyond just token swaps.
JupUSD Brings a Native Stablecoin
The biggest announcement is JupUSD, a new dollar-backed stablecoin built with Ethena. Unlike most stablecoins that live separately from apps, JupUSD is designed to work directly inside Jupiter’s products. Users will be able to use it while setting up DCA strategies, placing limit orders, and taking part in prediction markets, while also earning rewards. Jupiter believes that owning both the stablecoin and the platform allows funds to move more smoothly across swaps, perpetual trades, and lending. JupUSD is set to launch next week and will tap into the large trading volumes already flowing through Jupiter.
Lending Grows Stronger on Solana
Jupiter Lend is another major focus. The lending platform has now exited beta and is fully open source, giving users and developers full transparency. In just eight days, Jupiter Lend reached one billion dollars in supplied assets, the fastest growth seen on Solana so far. New design changes allow risky positions to be closed more safely and make borrowing more flexible. Around the same time, Solana’s stablecoin activity is expanding, with Western Union planning a dollar token launch in 2026 and the Solana Foundation working with Wavebridge on a regulated Korean won stablecoin.
Trading and Data Tools Get an Upgrade
For traders, Jupiter introduced a new all-in-one Terminal that brings spot trading, perps, wallet tracking, and market data into one place. It includes advanced order options and runs on Jupiter’s Ultra v3 engine, which is already trusted by large platforms like Robinhood. Developers also benefit from a new Developer Platform that puts logs, performance data, usage stats, and error tracking into one clear dashboard, making it easier to build and fix apps faster.
Analyst Sees a Bullish Signal
Solana creator and well-known analyst Fabiano.sol shared a strongly positive, or “bullish,” view on Jupiter’s comprehensive upgrade package, citing the sheer volume of high-impact features and their potential to solidify Jupiter’s market dominance.
Key Bullish Takeaways from Fabiano.sol:
FAQs
What is Jupiter’s new JupUSD stablecoin?JupUSD is a dollar-backed stablecoin on Solana, designed to work seamlessly within Jupiter’s DeFi tools for trading, lending, and rewards.
How is JupUSD different from other stablecoins?Unlike most stablecoins, JupUSD integrates directly with Jupiter products, enabling seamless swaps, lending, and trading without leaving the platform.
How is Jupiter boosting platform growth?Through $1M+ in swap rewards, JupUSD integration, lending incentives, and easy-to-use developer tools, Jupiter encourages adoption and ecosystem expansion.
XRP is in a mild undervalued zone according to the 30-day MVRV Ratio. Here’s how other cryptocurrencies like Bitcoin and Ethereum compare.
XRP 30-Day MVRV Ratio Shows Negative Returns
In a new post on X, on-chain analytics firm Santiment has talked about how the 30-day Market Value to Realized Value (MVRV) Ratio is currently looking for the different top coins in the cryptocurrency sector like Bitcoin and XRP.
The “MVRV Ratio” is a popular indicator that keeps track of the ratio between an asset’s market cap and its Realized Cap. The latter capitalization model calculates the cryptocurrency’s total value by assuming the value of each individual token is equal to the spot price at which it was last transacted on the blockchain.
The Realized Cap can be thought of as an estimate of the capital that the investors as a whole used to purchase their tokens. In contrast, the market cap is the value that they are carrying in the present. As the MVRV Ratio takes the ratio between the two, it essentially contains information about the profit-loss balance of the investors.
In the context of the current topic, a very specific form of the MVRV Ratio is of interest: the 30-day version. This metric only tracks the profit-loss balance for the traders who got into the market during the past month.
Now, here is the chart shared by Santiment that shows the trend in the 30-day MVRV Ratio for six assets: Bitcoin, Ethereum, Cardano, XRP, and Chainlink.
As is visible in the above graph, the 30-day MVRV Ratio hasn’t displayed a uniform behavior across the top cryptocurrencies, indicating that the situation of the 30-day buyers is different for the various assets.
Ethereum currently has the metric at a positive value of 7.2%. This means that market entrants from the past month are sitting on a gain of 7.2% on the network. Bitcoin also has a positive value, but at just a level of 2.4%, the 30-day traders are more-or-less breaking even.
Chainlink also has a very neutral trend with the 30-day MVRV Ratio at a value of -0.3%. Cardano 30-day traders are also in the red, but in its case, the losses are more notable at -4.4%.
Finally, new XRP investors are down 6.1%, implying that the network currently hosts the worst trader profitability. This fact, however, may not actually be negative for the cryptocurrency.
Generally, the higher investor gains get, the more likely they become to participate in a selloff with the aim of profit realization. This can make a top more probable for the asset when its MVRV Ratio is at a high level. Similarly, a deep negative value can be bullish instead, as it suggests profit-takers have probably become depleted.
In the chart, the analytics firm has defined overvalued and undervalued zones based on the 30-day MVRV Ratio. XRP is currently the only one in an undervalued zone, while Ethereum is inside a mild overbought region.
XRP Price
At the time of writing, XRP is floating around $2.04, up 1.5% over the last 24 hours.
Brazil’s largest private bank, Itaú, is standing firm on its Bitcoin view even after this year’s pullback. In its latest outlook, the bank advises investors to keep around 1% to 3% of their portfolio in Bitcoin as they look toward 2026. With a message that short-term drops do not cancel out Bitcoin’s longer-term role in diversification and protection against uncertainty. At the moment, Bitcoin is trading near the $90,100 level, down about 2.3% over the past day on a USDT basis.
Why Bitcoin Still Has a Place
According to Itaú analyst Renato Eid, Bitcoin does not behave like stocks, bonds, or local assets. Its global and decentralized nature means it often reacts to different forces, especially during economic stress or geopolitical tension. While volatility remains part of the package, the bank believes Bitcoin can still balance a portfolio and offer long-term upside when traditional assets struggle.
Itaú Expands Its Crypto Offering
Itaú is also building its own digital asset services. The bank has started by offering trading in Bitcoin and Ethereum, with plans to add more cryptocurrencies over time. Guto Antunes, Itaú’s head of digital assets, explained that the bank itself will handle custody. This means clients’ crypto holdings are backed by Itaú’s balance sheet, though for now, users cannot move assets to or from external wallets. The focus is on safety and ease of access rather than full self-custody.
Itaú highlights that Bitcoin’s performance in Brazil is closely tied to currency moves. In 2025, Bitcoin saw sharp swings, but the strengthening Brazilian real made losses feel larger for local investors. On the flip side, when the dollar surged in late 2024, Bitcoin helped protect value. This reinforces its role as a hedge during periods of currency stress.
Global Banks Share a Similar View
Itaú is not alone. Morgan Stanley’s Global Investment Committee has suggested a 2% to 4% crypto allocation for suitable clients, often comparing Bitcoin to digital gold. Bank of America has also advised wealth clients to consider a 1% to 4% allocation through regulated products. Across the board, large institutions see Bitcoin as risky but increasingly established.
A Measured, Long-Term Strategy
Rather than chasing short-term moves, Itaú encourages patience. Investors can gain exposure through the bank’s Íon platform or the BITI11 ETF on Brazil’s B3 exchange, avoiding custody complexity. The bank stresses that Bitcoin should support a portfolio, not dominate it. In an uncertain global environment, a modest allocation is seen as a practical way to add global exposure and currency protection without overreaching.
FAQs
How can I buy Bitcoin through Itaú?Investors can use Itaú’s Íon platform or BITI11 ETF, with the bank managing custody for safety and simplicity.
Can Bitcoin protect against currency fluctuations?Yes, Bitcoin can hedge against local currency stress, helping preserve value when the real weakens or the dollar rises.
Is Bitcoin considered risky by global banks?Yes, but top institutions suggest small allocations (1%-4%) for long-term exposure, treating it like digital gold.
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