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What Happened?
Shares of plant-based food and beverage company SunOpta jumped 3% in the afternoon session after the stock's price broke above a long-term trend line, a move often seen as a sign of strength by technical traders. This type of price action often drew attention because it showed a shift away from a prior extended rhythm that had shaped its trading pattern. The move was not linked to any specific company news or fundamental developments. Instead, it reflected trading activity aligned with technical chart patterns, suggesting investor behavior was guided by the stock's historical price movements rather than new information about the business itself.
After the initial pop the shares cooled down to $3.77, up 2.9% from previous close.
Is now the time to buy SunOpta? Access our full analysis report here.
What Is The Market Telling Us
SunOpta’s shares are very volatile and have had 22 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.
The previous big move we wrote about was 27 days ago when the stock dropped 20% on the news that the company reported underwhelming earnings. The company posted revenue of $205.4 million, a 16.6% increase from the prior year, and even raised its sales forecast for the full year. However, investors focused on a significant decline in profitability. SunOpta’s gross profit margin, a key measure of how much profit it makes on each sale, fell to 12.4% from 17% in the same quarter last year. This 4.6 percentage point drop overshadowed the strong sales figures, signaling to investors that higher costs for materials and production were eating into the company's earnings and raising concerns about the quality of its growth.
SunOpta is down 51.4% since the beginning of the year, and at $3.77 per share, it is trading 52.3% below its 52-week high of $7.89 from December 2024. Investors who bought $1,000 worth of SunOpta’s shares 5 years ago would now be looking at an investment worth $368.40.
Strong demand in plant-based beverages and fruit snacks is driving capacity investments and operational upgrades, with new lines expected to boost revenue and margins by late 2026. Financial discipline remains a priority, with leverage kept below 3x and a focus on ROIC and margin expansion.
Based on SunOpta Inc. [SOY] Stephens Annual Investment Conference Audio Transcript — Nov. 18 2025
Strong demand in plant-based beverages and fruit snacks is driving accelerated capacity investments, with new lines coming online in 2026 and operational bottlenecks being addressed. Margin recovery and growth are expected from late 2026, supported by a diversified customer base and robust innovation.
Based on SunOpta Inc. [SOY] Stephens Annual Investment Conference Audio Transcript — Nov. 18 2025
SunOpta’s third quarter results showed strong revenue growth, but the market responded negatively as operational challenges weighed on profitability. Management attributed the 17% volume growth to broad-based demand in plant-based beverages, fruit snacks, and foodservice channels, with CEO Brian Kocher noting, “Our categories are roaring. Our customers are voting with their business, and they are voting for us.” However, Kocher also acknowledged that the rapid pace of growth strained the company’s production network, leading to higher maintenance and overtime costs, and delays in margin improvement initiatives.
Is now the time to buy STKL? Find out in our full research report (it’s free for active Edge members).
SunOpta (STKL) Q3 CY2025 Highlights:
While we enjoy listening to the management's commentary, our favorite part of earnings calls are the analyst questions. Those are unscripted and can often highlight topics that management teams would rather avoid or topics where the answer is complicated. Here is what has caught our attention.
Our Top 5 Analyst Questions From SunOpta’s Q3 Earnings Call
Catalysts in Upcoming Quarters
Looking ahead, our analysts will be watching (1) the pace and effectiveness of operational recovery measures, particularly at the Midlothian facility; (2) the on-time installation and ramp-up of the new aseptic processing line and wastewater management systems; and (3) continued volume growth in key categories such as plant-based beverages and fruit snacks. Successful execution in these areas will be crucial for SunOpta to deliver on its margin and growth targets.
SunOpta currently trades at $4.20, down from $5.27 just before the earnings. Is there an opportunity in the stock?See for yourself in our full research report (it’s free for active Edge members).
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SunOpta Inc. ( STKL ) is currently at $3.97, down $1.29 or 24.52%
All data as of 12:01:44 PM ET
Source: Dow Jones Market Data, FactSet

What Happened?
Shares of plant-based food and beverage company SunOpta fell 20% in the morning session after the company reported underwhelming earnings. The company posted revenue of $205.4 million, a 16.6% increase from the prior year, and even raised its sales forecast for the full year. However, investors focused on a significant decline in profitability. SunOpta’s gross profit margin, a key measure of how much profit it makes on each sale, fell to 12.4% from 17% in the same quarter last year. This 4.6 percentage point drop overshadowed the strong sales figures, signaling to investors that higher costs for materials and production were eating into the company's earnings and raising concerns about the quality of its growth.
The stock market overreacts to news, and big price drops can present good opportunities to buy high-quality stocks. Is now the time to buy SunOpta? Access our full analysis report here.
What Is The Market Telling Us
SunOpta’s shares are quite volatile and have had 17 moves greater than 5% over the last year. But moves this big are rare even for SunOpta and indicate this news significantly impacted the market’s perception of the business.
The biggest move we wrote about over the last year was 6 months ago when the stock gained 26.8% on the news that the company reported strong first quarter 2025 results which significantly beat analysts' revenue, EPS, and EBITDA expectations, and included a raise to full-year revenue guidance. Revenue rose 10% as more people bought its drinks, snacks, and broth, even though the company cut prices a bit and left one category behind. Overall, we think this was a solid quarter with some key metrics above expectations.
SunOpta is down 49.1% since the beginning of the year, and at $3.94 per share, it is trading 50.1% below its 52-week high of $7.89 from December 2024. Investors who bought $1,000 worth of SunOpta’s shares 5 years ago would now be looking at an investment worth $546.46.
P.S. In tech investing, "Gorillas" are the rare companies that dominate their markets—like Microsoft and Apple did decades ago. Today, the next Gorilla is emerging in AI-powered enterprise software. Access the ticker here in our special report.
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