Investing.com -- Snowflake Inc. (NYSE:SNOW) stock fell 1.4% Wednesday following an article from The Information reporting that the data cloud company is in discussions to acquire app monitoring startup Observe Inc. for approximately $1 billion, which would mark Snowflake’s largest acquisition to date.
The potential deal would expand Snowflake’s capabilities into the observability tools market, allowing it to compete more directly with established players like Datadog (NASDAQ:DDOG) and Cisco’s (NASDAQ:CSCO) Splunk. Observe’s technology helps developers monitor application performance and identify disruptions and outages.
Observe already maintains close ties with Snowflake, utilizing the company’s database technology for its operations. Snowflake’s venture arm invested in Observe earlier this year, and Observe CEO Jeremy Burton currently serves as a director on Snowflake’s board. Both companies also share a board member in Mike Speiser of Sutter Hill Ventures.
Founded in 2018, Observe has raised over $470 million from investors including Sutter Hill Ventures and Madrona Ventures, reaching a valuation of $848 million in its most recent funding round, according to PitchBook.
Baird analyst William Power, who maintains an Outperform rating and $270 price target on Snowflake, noted that while the rumored price tag would represent Snowflake’s biggest acquisition, it "should still be fairly digestible given the company’s current balance sheet ($4.4 billion of cash and $2.1 billion of net cash at FQ3-end) and FCF generation."
The acquisition would follow Snowflake’s purchase of TruEra AI last year, an observability startup focused on monitoring AI application performance.
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