Q3 Earnings Roundup: Upland Software (NASDAQ:UPLD) And The Rest Of The Sales And Marketing Software Segment

What Happened?

A number of stocks fell in the afternoon session after a broad sell-off in the software sector was triggered by mixed earnings from industry leaders SAP and ServiceNow. 

The negative sentiment across the industry was sparked after SAP's cloud backlog and its cloud revenue outlook fell short of some forecasts. Similarly, ServiceNow's stock dropped despite reporting better-than-expected results, fueling concerns that rising AI-related costs could pressure profits for enterprise software companies. The news sparked broader fears that AI was transforming the sector faster than companies could capitalize on it, leading the S&P 500 Software and Services Index to fall.

The stock market overreacts to news, and big price drops can present good opportunities to buy high-quality stocks.

Among others, the following stocks were impacted:

• Customer Experience Software company Sprinklr fell 3.7%. Is now the time to buy Sprinklr? Access our full analysis report here, it’s free.
• Design Software company PTC fell 5.3%. Is now the time to buy PTC? Access our full analysis report here, it’s free.
• Data Analytics company Samsara fell 5.6%. Is now the time to buy Samsara? Access our full analysis report here, it’s free.
• Advertising Software company Zeta Global fell 4.9%. Is now the time to buy Zeta Global? Access our full analysis report here, it’s free.
• Content Delivery company Fastly (NYSE:FSLY) fell 5.3%. Is now the time to buy Fastly? Access our full analysis report here, it’s free.

Zooming In On Samsara (IOT)

Samsara’s shares are very volatile and have had 24 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The previous big move we wrote about was 9 days ago when the stock dropped 7% on the news that geopolitical tensions between the United States and the European Union escalated, sparking fears of a renewed trade war. 

The broader markets adopted a "risk-off" mode, with investors seeking safe-haven assets amidst the uncertainty. The market's primary fear gauge, the VIX, jumped to a fresh eight-week high, signaling rising investor anxiety. The dispute, centered on Greenland, raised the possibility of a revived trade conflict, which could disrupt global supply chains and economic activity. Mega-cap technology stocks, many of which have significant international sales and operations, were particularly affected by the souring risk sentiment as a potential trade war threatened their global business models.

Samsara is down 16% since the beginning of the year, and at $28.50 per share, it is trading 53.2% below its 52-week high of $60.96 from February 2025. Investors who bought $1,000 worth of Samsara’s shares at the IPO in December 2021 would now be looking at an investment worth $1,154.

What Happened?

A number of stocks fell in the afternoon session after a broad sell-off in the software sector was triggered by mixed earnings from industry leaders SAP and ServiceNow. 

The negative sentiment across the industry was sparked after SAP's cloud backlog and its cloud revenue outlook fell short of some forecasts. Similarly, ServiceNow's stock dropped despite reporting better-than-expected results, fueling concerns that rising AI-related costs could pressure profits for enterprise software companies. The news sparked broader fears that AI was transforming the sector faster than companies could capitalize on it, leading the S&P 500 Software and Services Index to fall.

The stock market overreacts to news, and big price drops can present good opportunities to buy high-quality stocks.

Among others, the following stocks were impacted:

• Data Infrastructure company Oracle fell 4.8%. Is now the time to buy Oracle? Access our full analysis report here, it’s free.
• Lending Software company Upstart fell 4.6%. Is now the time to buy Upstart? Access our full analysis report here, it’s free.
• Marketing Software company Upland Software fell 4.2%. Is now the time to buy Upland Software? Access our full analysis report here, it’s free.
• Video Conferencing company Zoom fell 4.4%. Is now the time to buy Zoom? Access our full analysis report here, it’s free.
• E-commerce Software company GoDaddy fell 4.5%. Is now the time to buy GoDaddy? Access our full analysis report here, it’s free.

Zooming In On Oracle (ORCL)

Oracle’s shares are very volatile and have had 24 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The previous big move we wrote about was 3 days ago when the stock gained 3.4% on the news that the deal for a stake in TikTok's U.S. operations was officially confirmed. 

The confirmation came from an internal memo to employees from TikTok CEO Shou Chew. As a result of the deal, Oracle, alongside private equity firm Silver Lake and Abu Dhabi-based MGX, collectively owned 45% of TikTok U.S. The total non-Chinese ownership in the new joint venture amounted to 80%, while the Chinese parent company ByteDance kept a 20% stake. The new business was established in compliance with a previous executive order.

Oracle is down 15.2% since the beginning of the year, and at $166.10 per share, it is trading 49.4% below its 52-week high of $328.33 from September 2025. Investors who bought $1,000 worth of Oracle’s shares 5 years ago would now be looking at an investment worth $2,747.

What Happened?

A number of stocks jumped in the afternoon session after reports of easing geopolitical tensions in Greenland boosted investor sentiment. 

The relief rally saw major indices, including the S&P 500 and the tech-heavy Nasdaq Composite, rebound as investors moved back into riskier assets. This positive shift was reflected across the technology landscape, with all of the Magnificent Seven tech firms seeing their shares climb. The easing of international friction reduced market uncertainty, which often encourages investment in growth-oriented sectors like technology. The move was part of a broader market upswing, with the Dow Jones Industrial Average adding 500 points, signaling increased investor confidence.

The stock market overreacts to news, and big price drops can present good opportunities to buy high-quality stocks.

Among others, the following stocks were impacted:

• Advertising Software company DoubleVerify jumped 3.7%. Is now the time to buy DoubleVerify? Access our full analysis report here, it’s free.
• Automation Software company Pegasystems jumped 4.1%. Is now the time to buy Pegasystems? Access our full analysis report here, it’s free.
• Endpoint Security company Varonis Systems jumped 4.6%. Is now the time to buy Varonis Systems? Access our full analysis report here, it’s free.
• Tax Software company Intuit jumped 3.9%. Is now the time to buy Intuit? Access our full analysis report here, it’s free.

Zooming In On Varonis Systems (VRNS)

Varonis Systems’s shares are somewhat volatile and have had 10 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The previous big move we wrote about was 15 days ago when the stock gained 6.1% on the news that Cantor Fitzgerald maintained an Overweight rating on the data security company despite lowering its price target. 

The analyst firm, which cut its price target to $50 from $60, still viewed Varonis as a category leader with growth potential at a discounted valuation. Investors appeared to focus on this positive long-term outlook rather than the target adjustment. The company also made significant progress in its business model, with its software-as-a-service (SaaS) offerings now making up 76% of its annual recurring revenue (ARR). Supporting this growth, Varonis’s ARR grew 18% compared to the previous year, showing strong momentum in its shift toward a subscription-based model.

Varonis Systems is up 7.4% since the beginning of the year, but at $34.41 per share, it is still trading 45.6% below its 52-week high of $63.31 from October 2025. Investors who bought $1,000 worth of Varonis Systems’s shares 5 years ago would now be looking at an investment worth $560.97.

What Happened?

A number of stocks jumped in the afternoon session after reports of easing geopolitical tensions in Greenland boosted investor sentiment. 

The relief rally saw major indices, including the S&P 500 and the tech-heavy Nasdaq Composite, rebound as investors moved back into riskier assets. This positive shift was reflected across the technology landscape, with all of the Magnificent Seven tech firms seeing their shares climb. The easing of international friction reduced market uncertainty, which often encourages investment in growth-oriented sectors like technology. The move was part of a broader market upswing, with the Dow Jones Industrial Average adding 500 points, signaling increased investor confidence.

The stock market overreacts to news, and big price drops can present good opportunities to buy high-quality stocks.

Among others, the following stocks were impacted:

• Marketing Software company Sprout Social jumped 2.7%. Is now the time to buy Sprout Social? Access our full analysis report here, it’s free.
• Sales Software company ZoomInfo jumped 3.5%. Is now the time to buy ZoomInfo? Access our full analysis report here, it’s free.
• Hospitality & Restaurant Software company Toast jumped 2.7%. Is now the time to buy Toast? Access our full analysis report here, it’s free.
• Advertising Software company PubMatic jumped 2.9%. Is now the time to buy PubMatic? Access our full analysis report here, it’s free.
• Vertical Software company Bentley Systems jumped 2.9%. Is now the time to buy Bentley Systems? Access our full analysis report here, it’s free.

Zooming In On ZoomInfo (GTM)

ZoomInfo’s shares are very volatile and have had 23 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The previous big move we wrote about was 17 days ago when the stock gained 5.5% on the news that investor attention turned to the annual CES 2026 technology conference in Las Vegas, with artificial intelligence emerging as a central theme. 

Attention shifted to tech giants, whose CEOs would headline the event. This focus continued the AI-fuelled momentum that drove market gains the previous year. The rally had global reach, with an MSCI Asia Pacific Index surge being driven by heavyweight chip names like Samsung and Taiwan Semiconductor Manufacturing Company. The event reinforced investor confidence in the long-term demand for the booming AI and chipmaking trend, boosting shares of companies across the semiconductor and technology space.

ZoomInfo is down 5.7% since the beginning of the year, and at $9.07 per share, it is trading 25.7% below its 52-week high of $12.20 from September 2025. Investors who bought $1,000 worth of ZoomInfo’s shares 5 years ago would now be looking at an investment worth $195.92.