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By Jihye Lee
K-pop, Buldak noodles and K-beauty took the world by storm. A company launched by South Korean internet giant Naver hopes online comics will be next.
Webtoon Entertainment has conquered the online-comics market in Korea. It now wants to crack the U.S. and has teamed up with industry giants Disney and Warner Bros. Animation to do so.
David Lee, chief financial officer at the Los Angeles-based firm that was formed in South Korea, is on a mission to make Webtoon a household name in the U.S.
His aim: To replicate the success the platform has had in Asia, where users in South Korea and Japan pay $6 to $8 per month to watch its animated content.
"The U.S. is our most underpenetrated market," Lee told The Wall Street Journal.
It has a long way to go: Webtoon's share of the U.S. digital comic market stands at less than 5%. It hopes the tie-ups with industry heavyweights can change that.
The company is adapting nearly 100 Disney-owned titles into its platform. It is also co-developing a digital comics platform with the U.S. entertainment juggernaut featuring more than 35,000 titles.
Also in Webtoon's pipeline: a series of animated projects being co-produced with Warner Bros. Animation.
"These are MOUs, but we're clearly underway," Lee said. "It's incredibly exciting to present audiences with both original stories from our creators and storied worlds from Disney, Pixar and Star Wars."
Webtoon hosts content from 24 million creators, ranging from amateurs to professionals, that reaches 155 million users a month. It makes money from paid content, advertisement and intellectual property adaptations.
That creator base gives Webtoon an edge, Lee said, providing an "evergreen source" of content across genres and languages. Users spend an average of 30 to 60 minutes scrolling through the over 124,000 stories uploaded to Webtoon each day.
"Consumers just want a great story. They don't mind - and often prefer - that it comes from an unexpected source," said the CFO.
Webtoon is pursuing its expansion while navigating softening financials. It swung to an $11.6 million loss in the third quarter from a nearly $20 million profit a year earlier, which Lee attributed to a strong base effect.
Management has guided for a revenue drop in the current quarter, expecting the timing of its IP adaptations plus advertising headwinds to offset growth in paid content.
Lee has high hopes that the Disney and Warner partnerships will boost earnings over the medium to long term. Analysts remain cautious.
JPMorgan's Doug Anmuth thinks the partnerships "should drive upside to earnings estimates over time; however, the timing and magnitude are uncertain and could take a while to show up in results."
In a recent note, he cut his price target on Webtoon stock to $13.00 from $22.00.
The company's shares, which trade on the Nasdaq index, surged 30% after it announced the Disney tie-up, but year-to-date gains stand at just 2.35%.
Evercore ISI analyst Mark Mahaney said Webtoon needs to show material profitability over the next 12-18 months. That said, he is upbeat about the company's user trends, market size and diversified monetization streams, noting a strong performance from its intellectual property and paid-content business in the third quarter.
If Webtoon were to reach even half the market footprint in the U.S. that it has in Korea, "that's an enormous business," said Lee.
The broader webcomic market in the U.S., the CFO added, is poised to keep going from strength to strength.
"I think consumers will reward great stories, I don't think there's a limit on that."
Write to Jihye Lee at jihye.lee@wsj.com
Looking back on digital media & content platforms stocks’ Q3 earnings, we examine this quarter’s best and worst performers, including WEBTOON and its peers.
AI-driven content creation, personalized media experiences, and digital advertising are evolving, which could benefit companies investing in these themes. For example, companies with a portfolio of licensed visual content or platforms facilitating direct monetization models could see increased demand for years. On the other hand, headwinds include growing regulatory scrutiny on AI-generated content, with many publishers balking at anything that gets no human oversight. Additional areas to navigate include the phasing out of third-party cookies, which could make traditional ways of tracking the online behavior of consumers (a secret sauce in digital marketing) much less effective.
The 6 digital media & content platforms stocks we track reported a slower Q3. As a group, revenues missed analysts’ consensus estimates by 1.8% while next quarter’s revenue guidance was 1.3% below.
Amidst this news, share prices of the companies have had a rough stretch. On average, they are down 10.8% since the latest earnings results.
Pioneering a vertical-scrolling format optimized for mobile devices, WEBTOON Entertainment operates a global platform where creators publish serialized web-comics and web-novels that users can read in bite-sized episodes.
WEBTOON reported revenues of $378 million, up 8.7% year on year. This print fell short of analysts’ expectations by 1.1%. Overall, it was a slower quarter for the company with revenue guidance for next quarter missing analysts’ expectations significantly and a slight miss of analysts’ revenue estimates.
Junkoo Kim, Founder and CEO, said, “We are pleased to deliver another quarter that showcased the progress we have made driving product improvements on our platform and providing a greater diversity of content. We achieved Adjusted EBITDA above the midpoint of our guidance and total revenue was up 9.1% on a constant currency basis, driven by constant currency growth in Paid Content and IP Adaptations."
Unsurprisingly, the stock is down 17.1% since reporting and currently trades at $13.95.
Is now the time to buy WEBTOON? Access our full analysis of the earnings results here, it’s free for active Edge members.
With a vast library of over 562 million visual assets documenting everything from breaking news to iconic historical moments, Getty Images is a global visual content marketplace that licenses photos, videos, illustrations, and music to businesses, media outlets, and creative professionals.
Getty Images reported revenues of $240 million, flat year on year, in line with analysts’ expectations. The business had a very strong quarter with a beat of analysts’ EPS estimates and full-year revenue guidance meeting analysts’ expectations.
Although it had a fine quarter compared its peers, the market seems unhappy with the results as the stock is down 14.2% since reporting. It currently trades at $1.48.
Is now the time to buy Getty Images? Access our full analysis of the earnings results here, it’s free for active Edge members.
Founded in 2013 as a champion for content creator rights and free expression, Rumble is a video sharing platform that positions itself as a free speech alternative to mainstream platforms, offering creators more favorable revenue-sharing opportunities.
Rumble reported revenues of $24.76 million, down 1.2% year on year, falling short of analysts’ expectations by 7.8%. It was a disappointing quarter as it posted a significant miss of analysts’ revenue estimates and EPS in line with analysts’ estimates.
Rumble delivered the weakest performance against analyst estimates in the group. Interestingly, the stock is up 14.9% since the results and currently trades at $6.77.
Read our full analysis of Rumble’s results here.
Originally a pioneering technology publisher founded in 1927 that became famous for PC Magazine, Ziff Davis operates a portfolio of digital media brands and subscription services across technology, shopping, gaming, healthcare, and cybersecurity markets.
Ziff Davis reported revenues of $363.7 million, up 2.9% year on year. This print lagged analysts' expectations by 0.5%. Taking a step back, it was a mixed quarter as it also produced a solid beat of analysts’ full-year EPS guidance estimates but a miss of analysts’ EPS estimates.
Ziff Davis scored the highest full-year guidance raise among its peers. The stock is up 1.2% since reporting and currently trades at $33.03.
Read our full, actionable report on Ziff Davis here, it’s free for active Edge members.
Formerly known as K12, Stride is an education technology company providing education solutions through digital platforms.
Stride reported revenues of $620.9 million, up 12.7% year on year. This number beat analysts’ expectations by 0.7%. Taking a step back, it was a slower quarter as it recorded full-year revenue guidance missing analysts’ expectations significantly and revenue guidance for next quarter missing analysts’ expectations significantly.
Stride pulled off the biggest analyst estimates beat and fastest revenue growth, but had the weakest full-year guidance update among its peers. The stock is down 59% since reporting and currently trades at $62.95.
Read our full, actionable report on Stride here, it’s free for active Edge members.
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