Investing.com -- PENN Entertainment Inc (NASDAQ:PENN) stock rose 2.4% in after-hours trading Monday following the announcement of a corporate restructuring designed to achieve greater operational efficiencies and maximize free cash flow.
The casino operator is realigning its Interactive segment to focus on digital assets in Canada and its Hollywood iCasino product in the U.S., aiming to leverage its core retail casino business and omnichannel model. As part of the restructuring, Executive Vice President of Operations Todd George and Senior Vice President and Chief Information Officer Rich Primus will step down, with their positions being eliminated.
"As we turn the calendar to 2026, we are restructuring our corporate organization in order to achieve greater operational efficiencies, deepen customer engagement across channels, maximize free cash flow, and drive shareholder value," said Jay Snowden, PENN’s CEO and President.
The company’s Senior Vice Presidents of Regional Operations will continue overseeing retail operations with adjusted reporting lines. Chief Marketing Officer Jennifer Weissman will report directly to Snowden, focusing on maximizing omnichannel results and enhancing the PENN Play loyalty program.
Chief Technology Officer Aaron LaBerge will assume responsibility for PENN’s enterprise IT functions while maintaining his current duties. The company has also begun searching for a digital Chief Operating Officer to oversee day-to-day operations of the Interactive segment.
The new organizational structure is effective immediately. PENN plans to provide an update on anticipated annualized cost savings and improved free cash flow generation when it reports fourth quarter 2025 financial results in February 2026.
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