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What Happened?
Shares of toy manufacturing and entertainment company jumped 4.8% in the afternoon session after the company presented at the Morgan Stanley Global Consumer & Retail Conference, where its leadership shared business updates.
The company's Executive Chairman & CEO, Ynon Kreiz, and its Chief Financial Officer, Paul Ruh, participated in the event. Presentations at such conferences often contain forward-looking statements that can influence investor views on a company's future performance. This news followed Mattel's re-introduction of Uno Braille a day earlier. The new edition of the popular card game was designed so that blind or low-vision players could enjoy it, showing the company's commitment to making its products more accessible to everyone.
After the initial pop the shares cooled down to $21.27, up 4.7% from previous close.
Is now the time to buy Mattel? Access our full analysis report here.
What Is The Market Telling Us
Mattel’s shares are not very volatile and have only had 9 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful, although it might not be something that would fundamentally change its perception of the business.
The previous big move we wrote about was 12 days ago when the stock gained 4.5% on the news that comments from a key Federal Reserve official bolstered hopes for an interest rate cut. New York Federal Reserve President John Williams stated he sees “room for a further adjustment” in the near term, sparking a significant market rally. Following his remarks, the probability of the central bank cutting rates at its December meeting jumped from 39% to over 73%, according to the CME FedWatch tool. This positive sentiment provided relief to markets amid concerns over high valuations, particularly in AI-related stocks.
Mattel is up 19.9% since the beginning of the year, and at $21.27 per share, it is trading close to its 52-week high of $21.94 from February 2025. Investors who bought $1,000 worth of Mattel’s shares 5 years ago would now be looking at an investment worth $1,366.
Adult collectors are becoming increasingly important to the toy industry. These shoppers, dubbed "kidults," already account for about a quarter of total toy sales, and that figure continues to grow. "We don't see that as a temporary trend or phenomenon," CEO Ynon Kreiz says at the Morgan Stanley Global Consumer and Retail Conference. "This is here to stay." Mattel stands to benefit from the shift given the heritage value of its brands, many of which have been popular across generations, such as Barbie, Hot Wheels and Uno. The company has appealed to these shoppers with its Mattel Creations brand, which specializes in collectibles, sees high demand and is growing quickly, Kreiz says. (connor.hart@wsj.com)
Sales of Barbie dolls have lagged lately, but Mattel isn't too worried about it. "The brand is in great health, notwithstanding the decline recently," CEO Ynon Kreiz says at the Morgan Stanley Global Consumer and Retail Conference. Moving forward, the toy company will aim to drive engagement around the brand by improving packaging, enhancing segmentation in the toy aisle, introducing more play patterns and tapping into the adult collectors, he says. "We expect to see improving trends for Barbie in the fourth quarter and beyond," Kreiz adds. (connor.hart@wsj.com)
Mattel CEO Ynon Kreiz says the toy company had a good Black Friday. After sales fell in 3Q as retailers delayed orders, the company says both orders to retailers and sales to consumers picked up at the start of 4Q. And that momentum has continued, with Kreiz noting positive sales trends though the all-important holiday season. "We expect to have a good holiday season and we feel very good about how we are positioned in the marketplace, with strong product offering and a lot of innovation in our portfolio," he says at Morgan Stanley's Global Consumer and Retail conference. Mattel rises 3.5%. (connor.hart@wsj.com)
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