Investing.com -- Li Auto has been struggling with a major recall, delivery disruptions and weaker sales in its core lineup. On Thursday HSBC downgraded the ev company to Hold from Buy and cut its target price to $18.60 from $30.30, saying the setbacks has clouded the Li’s recovery prospects and forced a steep cut to earnings forecasts.
Li Auto booked a net loss in the third quarter after taking a RMB1.1 billion recall charge tied to its MEGA multi purpose vehicle following an on road fire in late October.
The recall was followed by battery supply constraints that slowed deliveries of the new i6 in October.
At the same time, sales of the L series extended range vehicles contracted faster than expected as rivals intensified competition.
The shares have fallen 19% since late October compared with a 1% rise in the S&P 500.
Margins are expected to weaken in the fourth quarter. The firm said vehicle gross margin is likely to soften from 19.8% in the third quarter excluding recall costs because the i6 is the lowest priced model and the slower ramp up limits scale benefits. Fourth quarter earnings are expected to be near breakeven.
The outlook for 2026 is uncertain. HSBC said i6 production capacity should rise early next year but order volatility may still weigh on deliveries.
The next generation of the L series is scheduled to launch around the second quarter of 2026, but the brokerage said the impact is unclear given rising competition from Xiaomi, HIMA and Zeekr.
HSBC cut its 2025 earnings estimate by 82% to RMB921 million, citing a 10% volume reduction, lower margins after the recall and slower growth in new models. The firm said its 2025 and 2026 earnings forecasts are well below consensus and expects estimates to be revised lower.
HSBC also cut its target for the Hong Kong listed shares to HKD72 from HKD118.










