Investing.com -- Shares in German online car dealer Auto1 (ETR:AG1G) moved higher on Friday after JPMorgan placed the stock on its Positive Catalyst Watch and lifted its price target to €50 from €42, pointing to improving unit economics, rising volumes, and further earnings upgrades ahead of upcoming results.
The stock rose 4.2% by 10:23 GMT in Germany.
JPMorgan analysts led by Marcus Diebel said their in-depth analysis of gross profit per unit and volume potential highlights “further growth potential,” prompting a 10% and 9% increase in their 2026 and 2027 EBITDA forecasts, respectively.
Despite a strong share price performance over the past year, they believe “the Auto1 investment case remains compelling,” supported by improving profitability across both its Merchant and Consumer segments.
Analysts expect GPU to continue improving, driven by enhanced pricing through artificial intelligence, the rollout of finance products and new revenue streams such as insurance and license plate printing.
"With the Consumer business now fit for purpose for 250k cars, management is now poised to push volumes and we see further GPU gains materializing without incremental costs, both translating into operational leverage and higher profits," they wrote.
The bank placed the stock on Positive Catalyst Watch ahead of Auto1’s full-year results in late February, citing upside to current EBITDA expectations and expectations of a constructive message around trading into 2026.
On the Merchant side, the analysts highlighted low penetration among European car dealers, arguing there is room for further efficiency gains and higher GPU beyond the company’s current guidance range.
For Autohero, they said consensus has yet to fully reflect improvements in pricing driven by AI and the growing contribution from financing and ancillary services.
The analysts also pointed to a "de-risked balance sheet," noting Auto1 has no corporate debt and holds significant liquidity through cash, inventory and captive finance assets.






























