Investing.com -- Dr. Martens PLC on Tuesday reported a 2.7% decline in third-quarter revenue at constant currency as the footwear maker continues to implement its consumer-first strategy focused on improving revenue quality.
The iconic British boot maker saw Q3 group revenue fall to £253 million, with year-to-date revenue down 0.7% to £580 million at constant currency, according to its trading statement released Tuesday.
Despite the overall revenue decline, the company highlighted positive performance in full-price direct-to-consumer sales, which increased 2% year-to-date, with particularly strong results in the Americas region.
"This is a year of pivot, as we make the necessary changes to our business to set us up for future sustainable growth," said Chief Executive Officer Ije Nwokorie. "We have continued to improve the quality of our revenue through a disciplined approach to promotions."
The company’s wholesale revenue grew 9.5% at constant currency in Q3, while direct-to-consumer revenue declined 6.5%, reflecting the company’s strategic reduction in clearance activity and more disciplined promotional approach.
By region, Americas delivered 2% revenue growth in Q3, with DTC up 1% and wholesale up 6%. EMEA revenue declined 6% amid challenging consumer conditions, while APAC saw a 3% revenue drop.
Dr. Martens maintained its full-year outlook, expecting broadly flat revenue on a constant currency basis for fiscal 2026, while remaining "comfortable with market expectations for FY26 PBT, which will result in significant year-on-year PBT growth."
The company updated its currency impact guidance, now expecting a £15 million headwind to group revenue based on current spot rates, compared to the previous £10 million estimate, with a broadly neutral impact on adjusted profit before tax.
Dr. Martens reported progress on its strategic objectives for FY26, including reducing reliance on discounted pairs in Americas wholesale, driving growth in product families like Buzz and Zebzag, expanding into new markets through capital-light structures, and simplifying its operating model.
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