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Nature's Sunshine has had an impressive run over the past six months as its shares have beaten the S&P 500 by 8.4%. The stock now trades at $17.22, marking a 20% gain. This was partly due to its solid quarterly results, and the performance may have investors wondering how to approach the situation.
Is there a buying opportunity in Nature's Sunshine, or does it present a risk to your portfolio? See what our analysts have to say in our full research report, it’s free.
Why Is Nature's Sunshine Not Exciting?
We’re glad investors have benefited from the price increase, but we're sitting this one out for now. Here are three reasons why NATR doesn't excite us and a stock we'd rather own.
1. Long-Term Revenue Growth Flatter Than a Pancake
A company’s long-term sales performance can indicate its overall quality. Any business can have short-term success, but a top-tier one grows for years. Unfortunately, Nature's Sunshine struggled to consistently increase demand as its $460.8 million of sales for the trailing 12 months was close to its revenue three years ago. This was below our standards and signals it’s a lower quality business.
2. Fewer Distribution Channels Limit its Ceiling
With $460.8 million in revenue over the past 12 months, Nature's Sunshine is a small consumer staples company, which sometimes brings disadvantages compared to larger competitors benefiting from economies of scale and negotiating leverage with retailers.
3. Projected Revenue Growth Is Slim
Forecasted revenues by Wall Street analysts signal a company’s potential. Predictions may not always be accurate, but accelerating growth typically boosts valuation multiples and stock prices while slowing growth does the opposite.
Over the next 12 months, sell-side analysts expect Nature's Sunshine’s revenue to rise by 1.3%, close to This projection is underwhelming and indicates its newer products will not catalyze better top-line performance yet.
Final Judgment
Nature's Sunshine isn’t a terrible business, but it doesn’t pass our bar. With its shares beating the market recently, the stock trades at 21.6× forward P/E (or $17.22 per share). Investors with a higher risk tolerance might like the company, but we think the potential downside is too great. We're pretty confident there are more exciting stocks to buy at the moment. We’d recommend looking at the most dominant software business in the world.
High-Quality Stocks for All Market Conditions
Trump’s April 2025 tariff bombshell triggered a massive market selloff, but stocks have since staged an impressive recovery, leaving those who panic sold on the sidelines.
Take advantage of the rebound by checking out our Top 9 Market-Beating Stocks. This is a curated list of our High Quality stocks that have generated a market-beating return of 183% over the last five years (as of March 31st 2025).
Stocks that made our list in 2020 include now familiar names such as Nvidia (+1,545% between March 2020 and March 2025) as well as under-the-radar businesses like the once-small-cap company Comfort Systems (+782% five-year return).
StockStory is growing and hiring equity analyst and marketing roles. Are you a 0 to 1 builder passionate about the markets and AI? See the open roles here.
Consumer staples stocks are solid insurance policies in frothy markets ripe for corrections. The flip side is that they frequently fall behind growth industries when times are good, and this was the reality over the past six months as the sector’s flat performance trailed the S&P 500’s 10.5% gain.
Given the low switching costs of basic goods like paper towels, many companies will continue generating poor results while only a handful will shine. Taking that into account, here are three consumer stocks that may face trouble.
J. M. Smucker (SJM)
Market Cap: $11.79 billion
Best known for its fruit jams and spreads, J.M Smucker is a packaged foods company whose products span from peanut butter and coffee to pet food.
Why Do We Steer Clear of SJM?
J. M. Smucker is trading at $110.74 per share, or 11.7x forward P/E. To fully understand why you should be careful with SJM, check out our full research report (it’s free).
Nature's Sunshine (NATR)
Market Cap: $297.2 million
Started on a kitchen table in Utah, Nature’s Sunshine manufactures and sells nutritional and personal care products.
Why Does NATR Worry Us?
Nature's Sunshine’s stock price of $16.52 implies a valuation ratio of 21.1x forward P/E. Read our free research report to see why you should think twice about including NATR in your portfolio.
Fresh Del Monte Produce (FDP)
Market Cap: $1.74 billion
Translating to "of the mountain" in Spanish, Fresh Del Monte is a leader in providing high-quality, sustainably grown fresh fruits and vegetables.
Why Do We Think FDP Will Underperform?
At $36.28 per share, Fresh Del Monte Produce trades at 16x forward EV-to-EBITDA. Dive into our free research report to see why there are better opportunities than FDP.
High-Quality Stocks for All Market Conditions
Trump’s April 2025 tariff bombshell triggered a massive market selloff, but stocks have since staged an impressive recovery, leaving those who panic sold on the sidelines.
Take advantage of the rebound by checking out our Top 9 Market-Beating Stocks. This is a curated list of our High Quality stocks that have generated a market-beating return of 183% over the last five years (as of March 31st 2025).
Stocks that made our list in 2020 include now familiar names such as Nvidia (+1,545% between March 2020 and March 2025) as well as under-the-radar businesses like the once-small-cap company Exlservice (+354% five-year return).
StockStory is growing and hiring equity analyst and marketing roles. Are you a 0 to 1 builder passionate about the markets and AI? See the open roles here.
While strong cash flow is a key indicator of stability, it doesn’t always translate to superior returns. Some cash-heavy businesses struggle with inefficient spending, slowing demand, or weak competitive positioning.
Luckily for you, we built StockStory to help you separate the good from the bad. Keeping that in mind, here are three cash-producing companies to avoid and some better opportunities instead.
Nature's Sunshine (NATR)
Trailing 12-Month Free Cash Flow Margin: 4.9%
Started on a kitchen table in Utah, Nature’s Sunshine manufactures and sells nutritional and personal care products.
Why Are We Cautious About NATR?
At $16.40 per share, Nature's Sunshine trades at 20.6x forward P/E. Read our free research report to see why you should think twice about including NATR in your portfolio.
Kadant (KAI)
Trailing 12-Month Free Cash Flow Margin: 14.7%
Headquartered in Massachusetts, Kadant is a global supplier of high-value, critical components and engineered systems used in process industries worldwide.
Why Does KAI Fall Short?
Kadant’s stock price of $340.90 implies a valuation ratio of 36.3x forward P/E. To fully understand why you should be careful with KAI, check out our full research report (it’s free).
Richardson Electronics (RELL)
Trailing 12-Month Free Cash Flow Margin: 3.7%
Founded in 1947, Richardson Electronics is a distributor of power grid and microwave tubes as well as consumables related to those products.
Why Should You Dump RELL?
Richardson Electronics is trading at $10.03 per share, or 250.5x forward P/E. Dive into our free research report to see why there are better opportunities than RELL.
High-Quality Stocks for All Market Conditions
When Trump unveiled his aggressive tariff plan in April 2025, markets tanked as investors feared a full-blown trade war. But those who panicked and sold missed the subsequent rebound that’s already erased most losses.
Don’t let fear keep you from great opportunities and take a look at Top 5 Growth Stocks for this month. This is a curated list of our High Quality stocks that have generated a market-beating return of 183% over the last five years (as of March 31st 2025).
Stocks that made our list in 2020 include now familiar names such as Nvidia (+1,545% between March 2020 and March 2025) as well as under-the-radar businesses like the once-small-cap company Exlservice (+354% five-year return).
StockStory is growing and hiring equity analyst and marketing roles. Are you a 0 to 1 builder passionate about the markets and AI? See the open roles here.
Small-cap stocks can be incredibly lucrative investments because their lack of analyst coverage leads to frequent mispricings. However, these businesses (and their stock prices) often stay small because their subscale operations make it harder to expand their competitive moats.
Luckily for you, our mission at StockStory is to help you make money and avoid losses by sorting the winners from the losers. Keeping that in mind, here are three small-cap stocks to swipe left on and some alternatives you should look into instead.
Nature's Sunshine (NATR)
Market Cap: $291.7 million
Started on a kitchen table in Utah, Nature’s Sunshine manufactures and sells nutritional and personal care products.
Why Are We Cautious About NATR?
At $16.54 per share, Nature's Sunshine trades at 20.9x forward P/E. Read our free research report to see why you should think twice about including NATR in your portfolio.
REV Group (REVG)
Market Cap: $2.55 billion
Offering the first full-electric North American fire truck, REV manufactures and sells specialty vehicles.
Why Is REVG Not Exciting?
REV Group is trading at $52.31 per share, or 18.7x forward P/E. Dive into our free research report to see why there are better opportunities than REVG.
GoodRx (GDRX)
Market Cap: $1.30 billion
Started in 2011 to tackle the problem of high prescription drug costs in America, GoodRx operates a digital platform that helps consumers find lower prices on prescription medications through price comparison tools and discount codes.
Why Do We Avoid GDRX?
GoodRx’s stock price of $3.75 implies a valuation ratio of 8.9x forward P/E. If you’re considering GDRX for your portfolio, see our FREE research report to learn more.
Stocks We Like More
Trump’s April 2025 tariff bombshell triggered a massive market selloff, but stocks have since staged an impressive recovery, leaving those who panic sold on the sidelines.
Take advantage of the rebound by checking out our Top 6 Stocks for this week. This is a curated list of our High Quality stocks that have generated a market-beating return of 183% over the last five years (as of March 31st 2025).
Stocks that made our list in 2020 include now familiar names such as Nvidia (+1,545% between March 2020 and March 2025) as well as under-the-radar businesses like the once-small-cap company Exlservice (+354% five-year return).
StockStory is growing and hiring equity analyst and marketing roles. Are you a 0 to 1 builder passionate about the markets and AI? See the open roles here.
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