Dj Smith & Wesson Shares Climb On Forecast Of 3Q Sales Growth

By Elias Schisgall

Smith & Wesson shares climbed after the gun manufacturer said it was gaining market share and predicted revenue growth for the current quarter.

The stock was up 18% to $10.55 in Friday morning trading, boosting it into positive territory for the year.

Smith & Wesson Chief Financial Officer Deana McPherson said the Maryville, Tenn., company expects to see revenue growth between 8% and 10% in the current fiscal third quarter.

"Although we continue to see uncertainty regarding macroeconomic conditions, including tariffs, we believe that the strength of our brands, product, assortment and new product offerings should allow us to continue performing well," McPherson said in an earnings call with investors Thursday evening.

She said operating expenses will likely be up around 50% in the quarter, driven by product development, increased promotions and profit sharing, as well as the Shooting, Hunting and Outdoor Trade Show--or SHOT--in January.

The company Thursday posted a lower profit and a sales decline in the quarter ended Oct. 31, with revenue falling to $124.7 million from $129.7 million a year earlier.

But Chief Executive Mark Smith said on the call that the numbers suggest Smith & Wesson is gaining market share, especially in the handguns category.

Factoring in channel-inventory fluctuations, Smith said the retail sell-through rate for handguns was up 7.7%, suggesting market-share growth. That overperformance significantly offset underperformance in the long-guns category, he added.

Write to Elias Schisgall at elias.schisgall@wsj.com

Smith & Wesson Brands, Inc. (SWBI) is currently at $10.38, up $1.47 or 16.52%

• Would be highest close since June 18, 2025, when it closed at $10.88
• On pace for largest percent increase since March 8, 2024, when it rose 29.39%
• Currently up four consecutive days; up 19.6% over this period
• Longest winning streak since Nov. 26, 2025, when it rose for five straight trading days
• Best four day stretch since the four days ending March 13, 2024, when it rose 30.73%
• Up 19.19% this week; best weekly performance since the week ending March 8, 2024, when it rose 28.24%
• Up 2.74% year-to-date; on pace for best year since 2023, when it rose 56.22%
• Down 70.67% from its all-time closing high of $35.40 on July 1, 2021
• Down 4.41% from 52 weeks ago (Dec. 6, 2024), when it closed at $10.86
• Down 8.29% from its 52-week closing high of $11.32 on Dec. 9, 2024
• Up 34.13% from its 52-week closing low of $7.74 on Aug. 1, 2025
• Traded as high as $10.67; highest intraday level since June 18, 2025, when it hit $10.93
• Up 19.77% at today's intraday high; largest intraday percent increase since March 8, 2024, when it rose as much as 29.91%

All data as of 10:27:40 AM ET

Source: Dow Jones Market Data, FactSet