Investing.com -- Adidas AG (ETR:ADSGN) reported preliminary fourth-quarter results showing 10% currency-neutral growth, with 11% growth excluding Yeezy products, and a 90 basis points gross margin beat, sending the company’s stock higher.
Adidas shares in Germany gained 5.6% by 09:00 GMT on Friday, while the sportswear giant’s Adidas AG ADR (OTC:ADDYY) shares closed 4.25% higher a day earlier.
Adidas also said it plans to buy back up to €1 billion worth of shares in 2026, starting in February. This marks the company’s first share buyback program since 2022.
Adidas achieved an operating margin of 2.7% in the fourth quarter, representing a 170 basis points improvement year-over-year. While this margin was in line with expectations, the gross margin improved 100 basis points to 50.8%, beating forecasts by 90 basis points despite headwinds from higher tariffs and foreign exchange pressures.
The preliminary results show the Adidas brand achieved 13% currency-neutral growth for the full year, marking the second consecutive year at this level. This growth was driven by double-digit percentage increases across all markets and channels.
"The release shows that the currency-adjusted double-digit brand adidas growth rate now continues for seven consecutive quarters despite an expected slowdown in the Terrace growth rates," Kepler Cheuvreux analyst Jurgen Kolb said in a note.
Morgan Stanley analysts called the fourth-quarter preliminary results "encouraging from both a quantitative and qualitative standpoint."
The company plans to finance the share buyback program through its strong cash flow generation, balance sheet strength, and management’s confidence in the brand’s future development. According to Bernstein, this corresponds to an up to ~10c boost to EPS.
Adidas will provide more detailed guidance during its full-year results presentation on March 4.
(Senad Karaahmetovic contributed to this report.)





















