BC Q4 Deep Dive: Retail Stabilization and Tariff Headwinds Shape 2026 Outlook

Stock Story

Boat and marine manufacturer Brunswick beat Wall Street’s revenue expectations in Q4 CY2025, with sales up 15.5% year on year to $1.33 billion. Revenue guidance for the full year exceeded analysts’ estimates, but next quarter’s guidance of $1.3 billion was less impressive, coming in 0.8% below expectations. Its non-GAAP profit of $0.58 per share was 2% above analysts’ consensus estimates.

Brunswick (BC) Q4 CY2025 Highlights:

Revenue: $1.33 billion vs analyst estimates of $1.21 billion (15.5% year-on-year growth, 10.3% beat)
Adjusted EPS: $0.58 vs analyst estimates of $0.57 (2% beat)
Adjusted EBITDA: $142.2 million vs analyst estimates of $121.4 million (10.7% margin, 17.1% beat)
Revenue Guidance for Q1 CY2026 is $1.3 billion at the midpoint, below analyst estimates of $1.31 billion
Adjusted EPS guidance for the upcoming financial year 2026 is $4.10 at the midpoint, missing analyst estimates by 2.2%
Operating Margin: 3.1%, up from -4.8% in the same quarter last year
Market Capitalization: $5.24 billion

StockStory’s Take

Brunswick’s fourth quarter was met with a negative market reaction, despite the company surpassing Wall Street’s revenue and non-GAAP profit expectations. Management attributed the quarter’s performance to improved retail conditions in the second half of the year, robust execution in its propulsion and boat segments, and stabilizing boating participation. CEO David Foulkes noted, “Our performance was underpinned by solid boating participation driving stability in our recurring revenue businesses and outstanding operational execution across the enterprise.” However, tariff-induced uncertainty earlier in the year and ongoing macroeconomic volatility weighed on industry unit sales and dealer sentiment.

Looking forward, Brunswick’s guidance reflects optimism for improved market conditions in 2026, balanced against persistent cost headwinds and macro uncertainty. Management highlighted anticipated benefits from recent interest rate cuts, continued strong free cash flow, and new product launches—particularly in propulsion and electronics. CFO Ryan Gwillim cautioned that tariff impacts will continue, but expects investments in product development and technology, alongside ongoing cost control, to support margin improvement. The company is also betting on a healthier replacement cycle and deferred purchases to provide incremental demand as conditions normalize.

Key Insights from Management’s Remarks

Management credited the quarter’s results to stabilizing retail demand, strong product launches in propulsion and electronics, and disciplined cost containment that offset tariff pressures.

Product innovation and launches: Brunswick introduced new propulsion models, including the Mercury 808 outboard engine concept and the SIMRAD AutoCaptain autonomous system, aiming to reinforce its technological leadership and secure exclusive OEM deals in North America and Europe.
Dealer inventory management: Deliberate actions over the past two years reduced global boat and engine inventories to low levels, positioning Brunswick for future wholesale growth as retail sales begin to outpace wholesale shipments.
Recurring revenue growth: The engine parts and accessories (P&A) segment, which benefits from high-margin aftermarket sales, continued to gain share in marine distribution and contributed approximately 60% of full-year earnings.
Tariff mitigation: Aggressive use of AI-driven sourcing, value engineering, and trade provisions helped offset over half of gross tariff exposure in 2025, though tariffs still resulted in a $75 million net incremental impact.
Capital allocation discipline: Brunswick generated $442 million in free cash flow, enabling further debt retirement, increased dividends, and ongoing share repurchases, while maintaining investments in new product and technology development.

Drivers of Future Performance

Brunswick’s outlook for the coming year is shaped by low dealer inventories, product investments, and ongoing tariff and cost headwinds.

Interest rate tailwinds: Management expects that recent and anticipated interest rate cuts will lower financing costs for both dealers and consumers, potentially stimulating retail demand and enabling some deferred purchases to return to the market.
Tariff and cost pressures: The persistence of U.S. import tariffs, especially those targeting Japanese competitors, is forecast to create $35–$45 million in incremental costs for 2026, even after mitigation. Management warned that these pressures will weigh most heavily on first-quarter earnings.
Product and technology investment: Brunswick plans to accelerate spending on new propulsion and electronics products, as well as digital integration and AI-driven efficiency tools. These investments are expected to drive long-term market share gains but will increase operating expenses in the near term.

Catalysts in Upcoming Quarters

Going forward, the StockStory team will be closely watching (1) the pace at which retail demand converts to wholesale shipments amid low inventory levels, (2) the impact of further product launches and exclusive OEM agreements on share gains in propulsion and electronics, and (3) the company’s ability to offset ongoing tariff and cost pressures through AI-driven mitigation, operational efficiency, and pricing discipline. Execution on debt reduction and free cash flow targets will also remain important signposts.

Brunswick currently trades at $80.59, down from $84.17 just before the earnings. In the wake of this quarter, is it a buy or sell? The answer lies in our full research report (it’s free).

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Brunswick (NYSE:BC) Surprises With Q4 CY2025 Sales

Stock Story

Brunswick Corp.

+2.82%

Boat and marine manufacturer Brunswick reported Q4 CY2025 results exceeding the market’s revenue expectations, with sales up 15.5% year on year to $1.33 billion. Revenue guidance for the full year exceeded analysts’ estimates, but next quarter’s guidance of $1.3 billion was less impressive, coming in 0.8% below expectations. Its non-GAAP profit of $0.58 per share was 2% above analysts’ consensus estimates.

Brunswick (BC) Q4 CY2025 Highlights:

Revenue: $1.33 billion vs analyst estimates of $1.21 billion (15.5% year-on-year growth, 10.3% beat)
Adjusted EPS: $0.58 vs analyst estimates of $0.57 (2% beat)
Revenue Guidance for Q1 CY2026 is $1.3 billion at the midpoint, below analyst estimates of $1.31 billion
Adjusted EPS guidance for the upcoming financial year 2026 is $4.10 at the midpoint, missing analyst estimates by 2.2%
Operating Margin: 3.1%, up from -4.8% in the same quarter last year
Free Cash Flow Margin: 6.6%, down from 23.9% in the same quarter last year
Market Capitalization: $5.47 billion

Company Overview

Formerly known as Brunswick-Balke-Collender Company, Brunswick is a designer and manufacturer of recreational marine products, including boats, engines, and marine parts.

Revenue Growth

A company’s long-term performance is an indicator of its overall quality. Any business can have short-term success, but a top-tier one grows for years. Unfortunately, Brunswick’s 4.3% annualized revenue growth over the last five years was weak. This was below our standard for the consumer discretionary sector and is a poor baseline for our analysis.

Long-term growth is the most important, but within consumer discretionary, product cycles are short and revenue can be hit-driven due to rapidly changing trends and consumer preferences. Brunswick’s performance shows it grew in the past but relinquished its gains over the last two years, as its revenue fell by 8.5% annually.

This quarter, Brunswick reported year-on-year revenue growth of 15.5%, and its $1.33 billion of revenue exceeded Wall Street’s estimates by 10.3%. Company management is currently guiding for a 6.4% year-on-year increase in sales next quarter.

Looking further ahead, sell-side analysts expect revenue to grow 3.2% over the next 12 months. Although this projection indicates its newer products and services will fuel better top-line performance, it is still below the sector average.

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Operating Margin

Brunswick’s operating margin has been trending down over the last 12 months and averaged 2.6% over the last two years. The company’s profitability was mediocre for a consumer discretionary business and shows it couldn’t pass its higher operating expenses onto its customers.

This quarter, Brunswick generated an operating margin profit margin of 3.1%, up 8 percentage points year on year. This increase was a welcome development and shows it was more efficient.

Earnings Per Share

We track the long-term change in earnings per share (EPS) for the same reason as long-term revenue growth. Compared to revenue, however, EPS highlights whether a company’s growth is profitable.

Sadly for Brunswick, its EPS declined by 8.4% annually over the last five years while its revenue grew by 4.3%. This tells us the company became less profitable on a per-share basis as it expanded due to non-fundamental factors such as interest expenses and taxes.

Brunswick Trailing 12-Month EPS (Non-GAAP)

In Q4, Brunswick reported adjusted EPS of $0.58, up from $0.24 in the same quarter last year. This print beat analysts’ estimates by 2%. Over the next 12 months, Wall Street expects Brunswick’s full-year EPS of $3.27 to grow 29.7%.

Key Takeaways from Brunswick’s Q4 Results

We were impressed by how significantly Brunswick blew past analysts’ revenue expectations this quarter. We were also glad its full-year revenue guidance exceeded Wall Street’s estimates. On the other hand, its EPS guidance for next quarter missed and its full-year EPS guidance fell short of Wall Street’s estimates. Overall, this print was mixed. The stock remained flat at $84.17 immediately after reporting.

Should you buy the stock or not? If you’re making that decision, you should consider the bigger picture of valuation, business qualities, as well as the latest earnings. We cover that in our actionable full research report which you can read here (it’s free).

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Brunswick Corporation Releases 2025 Fourth Quarter and Full-Year Earnings

GlobeNewswire

Brunswick Corp.

+2.82%

METTAWA, Ill., Jan. 29, 2026 (GLOBE NEWSWIRE) -- Brunswick Corporation , today, released its fourth quarter and full-year 2025 financial results. A complete and full-text financial results press release is available on the Company’s website at https://ir.brunswick.com. The results will also be available on the SEC’s website with the Form 8-K filing of the release.

The Company will hold a conference call at 10 a.m. CT / 11 a.m. ET, today, Thursday, January 29, 2026, hosted by David M. Foulkes, chief executive officer, Ryan M. Gwillim, executive vice president, chief financial officer, and chief strategy officer, and Stephen Weiland, senior vice president, finance and deputy CFO. A copy of the presentation to be used on this call will be available when the results are released as noted above.

The webcast can be accessed at Brunswick.com and here: Webcast | Brunswick Corporation Q4 and Full-Year 2025 Earnings Conference Call

Security analysts and investors wishing to participate via telephone should call 877-900-9524 (No Password Needed). Callers outside of North America should call 412-902-0029 (No Password Needed) to be connected. These numbers can be accessed 15 minutes before the call begins, as well as during the call.

To listen via the Internet, go to www.brunswick.com/investors. Please go to the website at least 15 minutes before the call to register, download and install any audio software needed.

A replay of the conference call will be available through 1pm CST Thursday February 5, 2026 by calling 877-660-6853 or 201-612-7415 (Access ID:13757871. The replay also will be available at www.brunswick.com/investors.

About Brunswick Corporation:

Brunswick Corporation is the global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond. Our unique, technology-driven solutions are informed and inspired by deep consumer insights and powered by our belief that “Next Never Rests™”. Brunswick is dedicated to industry leadership, to being the best and most trusted partner to our many customers, and to building synergies and ecosystems that enable us to challenge convention and define the future. Brunswick is home to more than 60 industry-leading brands. In the category of Marine Propulsion, these brands include, Mercury Marine, Mercury Racing, MerCruiser, and Flite. Brunswick’s comprehensive collection of parts, accessories, distribution, and technology brands includes Mercury Parts & Accessories, Land ‘N’ Sea, Lowrance, Simrad, B&G, Mastervolt, Attwood and Whale. Our boat brands are some of the best known in the world, including Boston Whaler, Lund, Sea Ray, Bayliner, Harris Pontoons, Princecraft and Quicksilver. Our service, digital and shared-access businesses include Freedom Boat Club, Boateka and a range of financing, insurance, and extended warranty businesses. While focused primarily on the marine industry, Brunswick also successfully leverages its portfolio of advanced technologies to deliver an exceptional suite of solutions in mobile and industrial applications. Headquartered in Mettawa, IL, Brunswick has approximately 14,000 employees operating in 26 countries. In 2025, Brunswick won more than 100 awards for the fourth consecutive year. For more information, visit www.Brunswick.com.

Forward-Looking Statements

Certain statements in this news release are forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. Forward-looking statements are based on current expectations, estimates, and projections about Brunswick’s business and by their nature address matters that are, to different degrees, uncertain. Words such as “may,” “could,” “should,” “expect,” "anticipate," "project," "position," “intend,” “target,” “plan,” “seek,” “estimate,” “believe,” “predict,” “outlook,” and similar expressions are intended to identify forward-looking statements. Forward-looking statements are not guarantees of future performance and involve certain risks and uncertainties that may cause actual results to differ materially from expectations as of the date of this news release. These risks include, but are not limited to: the effect of adverse general economic conditions, including rising interest rates, and the amount of disposable income consumers have available for discretionary spending; changes in currency exchange rates; fiscal and monetary policy changes; adverse capital market conditions; competitive pricing pressures; higher energy and fuel costs; managing our manufacturing footprint and operations; loss of key customers; international business risks, geopolitical tensions or conflicts, sanctions, embargoes, or other regulations; actual or anticipated increases in costs, disruptions of supply, or defects in raw materials, parts, or components we purchase from third parties; supplier manufacturing constraints, increased demand for shipping carriers, and transportation disruptions; adverse weather conditions, climate change events and other catastrophic event risks; our ability to develop new and innovative products and services at a competitive price; our ability to meet demand in a rapidly changing environment; absorbing fixed costs in production; public health emergencies or pandemics, risks associated with joint ventures that do not operate solely for our benefit; our ability to successfully implement our strategic plan and growth initiatives; attracting and retaining skilled labor, implementing succession plans for key leadership, and executing organizational and leadership changes; our ability to integrate acquisitions and the risk for associated disruption to our business; our ability to identify, complete, and integrate targeted acquisitions; the risk that restructuring or strategic divestitures will not provide business benefits; maintaining effective distribution; dealers and customers being able to access adequate financing; inventory reductions by dealers, retailers, or independent boat builders; requirements for us to repurchase inventory; risks related to the Freedom Boat Club franchise business model; outages, breaches, or other cybersecurity events regarding our technology systems, which have affected and could further affect manufacturing and business operations and could result in lost or stolen information and associated remediation costs; our ability to protect our brands and intellectual property; changes to trade policy and tariffs; an impairment to the value of goodwill and other assets; product liability, warranty, and other claims risks; legal, environmental, and other regulatory compliance, including increased costs, fines, and reputational risks; changes in income tax legislation or enforcement; managing our share repurchases; and risks associated with certain divisive shareholder activist actions.

Additional risk factors are included in the Company’s Annual Report on Form 10-K for 2023 and in subsequent Quarterly Reports on Form 10-Q. Forward-looking statements speak only as of the date on which they are made, and Brunswick does not undertake any obligation to update them to reflect events or circumstances after the date of this news release.

CONTACT:Lee Gordon — Chief Communications Officer M: (904) 860-8848 | O: (847) 735-4003

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Former Stock Picks Re-Enter the Technical Spotlight — Barrons.com

Dow Jones Newswires

By Doug Busch

Markets have a way of repeating themselves, and some of yesterday's ideas can become today's opportunities. Here are this week's examples of stock picks whose charts are demanding attention:

Roblox, introduced by Adam Levine in November.
Brunswick, covered by Todd Chanko in November.
Peabody Energy, analyzed by Dan Victor last September.

This is a weekly column. Read last week's edition here.

Roblox

The gaming platform has fizzled 40% over the last three months, which I think presents an opportunity. The stock now trades 50% off its annual peak made on July 31.

On its weekly chart, the weakness started with a double top after a bearish shooting star candle the first week of August with the November 2021 time frame. The last two weeks recorded consecutive doji candles, which are adept at signaling potential trend changes, and today is retesting a prior break above a cup with handle pivot of $75.84. Look for this stock to travel toward $135 by year end 2026, which would represent a gain of 78% from current prices. Remain bullish above $69.

Roblox was trading around $76 Tuesday.

Brunswick

The recreational boating company has added 17% over the last year and pays a dividend yield of more than 2%. The stock underwent an ugly 19 of 21 week losing streak from November 2024 to April 2025. It has now gained back almost all of those losses and closed the last three weeks very tautly — each close separated by 23 cents or less — for very bullish action given the big run.

On its daily chart, notice how since June it has been steadily outperforming retail peers on the ratio chart against the State Street Consumer Discretionary Select Sector ETF. As well take notice of the accumulation in the fourth quarter with big volume accompanying price appreciation. Since November, the 200-day simple moving average is sloping higher suggesting favorable long term secular trend. The stock is holding its 21-day exponential moving average nicely. Enter here after Tuesday's break above a bull flag pivot of $76.25, which could see a move toward $100 in the second half of 2026. That represents a gain of 19% from current prices. Remain bullish above $74.

Brunswick was trading at $80 Tuesday.

Peabody Energy

The coal producer has rallied over the last year, advancing more than 50%. Even with the stock falling five of the last six weeks, it is still 13% off its most recent 52-week high. That was a prudent pause after an enormous move of 275% from the April lows to the recent peak in mid October.

The stock has come a long way since bouncing off the very round $10 number after completing a bullish island reversal on April 8. That 9% gap up was followed up by another 9% advance the following day. A bullish golden cross was recorded in August as the 50-day simple moving average crossed above the 200-day simple moving average. Its daily chart represents a nice opportunity as it approaches a cup with handle pivot of $31.90. The base began with a bearish dark cloud cover candle on Oct. 15 and bottomed with a bullish hammer on Oct. 30. Look for this to travel toward $51 by year end, which would represent a gain of % from current prices. Remain bullish above $27.50.

Peabody Energy was trading around $32.50 Tuesday.

As always, the charts will ultimately decide whether these former picks are setting the stage for another sustained move.

Doug Busch is the senior technical analyst at Barron's Investor Circle . His technical view is added to stock picks, including those published exclusively for Investor Circle readers. A glossary of technical terms is updated regularly with new entries.

This content was created by Barron's, which is operated by Dow Jones & Co. Barron's is published independently from Dow Jones Newswires and The Wall Street Journal.

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Brunswick Corp Initiated at Buy by Seaport Global

Dow Jones Newswires

Brunswick Corp.

+2.82%

(13:25 GMT) Brunswick Corp Price Target Announced at $90.00/Share by Seaport Global

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Why Brunswick (BC) Stock Is Up Today

Stock Story

Brunswick Corp.

+2.82%

What Happened?

Shares of boat and marine manufacturer Brunswick jumped 2.8% in the afternoon session after renewed enthusiasm for Alphabet reinvigorated the artificial intelligence trade, propelling a market rebound heading into the Thanksgiving holiday. The Nasdaq index jumped 2.6% and the S&P 500 gained 1.6%, driven by a 5% rally in Alphabet following the announcement of its upgraded Gemini 3 AI model. This optimism spilled over into the broader tech sector. The rally built on momentum from the previous trading session, sparked by the New York Fed president keeping the door open for a December interest rate cut.

The shares closed the day at $65.43, up 1.9% from previous close.

Is now the time to buy Brunswick? Access our full analysis report here.

What Is The Market Telling Us

Brunswick’s shares are quite volatile and have had 18 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The previous big move we wrote about was 3 days ago when the stock gained 8.2% on the news that comments from a key Federal Reserve official bolstered hopes for an interest rate cut. New York Federal Reserve President John Williams stated he sees “room for a further adjustment” in the near term, sparking a significant market rally. Following his remarks, the probability of the central bank cutting rates at its December meeting jumped from 39% to over 73%, according to the CME FedWatch tool. This positive sentiment provided relief to markets amid concerns over high valuations, particularly in AI-related stocks.

Brunswick is up 1.5% since the beginning of the year, but at $64.69 per share, it is still trading 24.6% below its 52-week high of $85.82 from November 2024. Investors who bought $1,000 worth of Brunswick’s shares 5 years ago would now be looking at an investment worth $846.40.

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Bally's, Brunswick, Compass, RE/MAX, and Cable One Shares Are Soaring, What You Need To Know

Stock Story

What Happened?

A number of stocks jumped in the afternoon session after comments from a key Federal Reserve official bolstered hopes for an interest rate cut. New York Federal Reserve President John Williams stated he sees “room for a further adjustment” in the near term, sparking a significant market rally. Following his remarks, the probability of the central bank cutting rates at its December meeting jumped from 39% to over 73%, according to the CME FedWatch tool. This positive sentiment provided relief to markets amid concerns over high valuations, particularly in AI-related stocks.

The stock market overreacts to news, and big price drops can present good opportunities to buy high-quality stocks.

Among others, the following stocks were impacted:

Casino Operator company Bally's jumped 8.4%. Is now the time to buy Bally's? Access our full analysis report here, it’s free for active Edge members.
Leisure Products company Brunswick jumped 8.2%. Is now the time to buy Brunswick? Access our full analysis report here, it’s free for active Edge members.
Real Estate Services company Compass jumped 7.7%. Is now the time to buy Compass? Access our full analysis report here, it’s free for active Edge members.
Real Estate Services company RE/MAX jumped 8.1%. Is now the time to buy RE/MAX? Access our full analysis report here, it’s free for active Edge members.
Wireless, Cable and Satellite company Cable One jumped 8%. Is now the time to buy Cable One? Access our full analysis report here, it’s free for active Edge members.

Zooming In On Bally's (BALY)

Bally’s shares are extremely volatile and have had 71 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The previous big move we wrote about was 7 days ago when the stock gained 6.5% on the news that analysts raised their price targets for the stock. Specifically, Truist Securities analyst Barry Jonas increased the firm's price target on Bally's to $18.00 from $13.00, while maintaining a 'Hold' rating on the shares. In a similar move, Macquarie also lifted its price target to $17 from a previous $12, and kept its 'Neutral' rating. These adjustments suggested that while analysts' broader views on the stock were unchanged, they saw greater potential value in the company's shares than before.

Bally's is down 10.8% since the beginning of the year, and at $17.34 per share, it is trading 21.4% below its 52-week high of $22.07 from November 2024.

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