Investing.com -- Online travel agencies are expected to push harder into international travel and non air services in 2026 as domestic aviation growth slows and competition among platforms increases.
The brokerage said growth across India’s main OTAs is now coming from categories outside domestic flights.
MakeMyTrip reported strong gains in international flights and hotels in its latest quarter. Bus bookings also grew at a fast pace.
Rival Ixigo told investors that its international flight business is expanding faster than domestic. Yatra said its recent growth has been supported by corporate travel and higher margin hotel and events segments.
Competition is rising but has not yet translated into price cuts. Ixigo has lifted its domestic air market share to about 10 percent and holds a mid to high teens share of the bus segment, helped by new customers booking flights for the first time.
Yatra said it has strengthened its position with large and medium sized companies, supported by its acquisition of corporate focused travel platform Globe.
OTAs are spending more on advertising to capture demand. MakeMyTrip and Ixigo both increased promotional spending as a share of gross bookings in the first half of the fiscal year as they prioritised growth. Yatra raised its margin guidance for the year on the back of gains in profitable categories.
AI is set to play a larger role in how platforms attract and retain users. MakeMyTrip’s assistant Myra is now handling more than twenty five thousand daily queries and converting more users than traditional agents, according to management.
Ixigo runs most customer interactions through its automated tools. Yatra’s AI product for corporate clients is reducing servicing costs by managing search, bookings and cancellations.
These shifts indicate that in 2026 the sector is likely to lean on international travel, new verticals and broader use of AI systems to support growth while keeping competition in check.








