APELY vs. LOGI: Which Stock Is the Better Value Option?

Logitech International S.A. LOGI recently unveiled its latest keyboard innovation, the POP Icon Keys, aimed at blending sleek aesthetics with high performance to create the perfect workspace tool for modern professionals. With its vibrant design and customizable features, the POP Icon Keys brings an engaging typing experience while elevating productivity.

The POP Icon Keys keyboard is all about personalization. Its contoured, low-profile keys provide a familiar and smooth typing experience, while the eye-catching color schemes — ranging from rose/off-white to graphite/green — add flair to any desk setup. Designed to cater to professionals who prioritize both style and functionality, the keyboard offers customization options through the Logi Options+ app. With this, users can assign specific shortcuts to the Action Keys, allowing for effortless transitions between work tasks and leisure activities.

Enhanced Functionality With Logitech’s Smart Design

One of the standout features of the POP Icon Keys is its seamless multitasking capabilities. The keyboard can connect to and toggle between up to three devices, ensuring compatibility across various operating systems and making it perfect for professionals working across multiple platforms.

Logitech also pairs the POP Icon Keys with the POP Mouse, featuring a SmartWheel for precision and Silent Touch Technology to reduce click noise by 90%. This pairing creates a complete, stylish and highly functional workspace setup.

Logitech has also prioritized sustainability in the design of the POP Icon Keys and POP Mouse. Both devices incorporate post-consumer recycled plastic, reducing their carbon footprint. Additionally, the paper packaging is responsibly sourced and certified by Forest Stewardship Council (FSC) standards.

The POP Icon Keys from Logitech is more than just a keyboard — it's a statement piece for professionals seeking both aesthetic and functionality. With customizable features, multitasking capabilities and an eco-friendly design, it offers the perfect balance of style and productivity. For those looking to elevate their workspace, Logitech’s POP Icon Keys is a worthy investment.

Logitech’s Innovative Product Line Drives Growth

Logitech’s success is due to its ability to consistently innovate and expand its product offerings. The company has been at the forefront of developing cutting-edge peripherals, including the fastest-performing mouse and keyboard switches, long-lasting wireless mice and multi-device keyboards. This focus on innovation keeps Logitech ahead of its competitors and ensures it stays relevant in the fast-evolving tech landscape.

Logitech’s recent product launches further enhance its position in the market. Its earlier launched AI-powered USB conference camera, MeetUp 2, and the newly introduced MX Brio webcams are expected to attract a wide range of customers as the demand for video collaboration tools continues to rise. The company has also expanded its office accessories portfolio with products like the Casa Pop-Up Desk, Signature Slim K950 and Slim Combo keyboards, catering to the growing need for efficient remote work solutions.

Logitech’s strategy to tap into the Apple Inc. AAPL ecosystem has also paid off. The company has launched a dedicated product line for Mac users, including the MX Anywhere 3S keyboards, MX Keys S Combo and other accessories designed specifically for Mac OS and iPadOS compatibility. By enhancing its products to work seamlessly with Apple devices, Logitech is positioning itself to capture a larger market share among Apple’s loyal customer base.

Additionally, Logitech has strengthened its partnerships with the industry giants like Microsoft Corporation MSFT and Intel Corporation INTC. It has certified its Sight AI Camera from Microsoft Teams. Logitech also verified its mouse and keyboard for Intel Evo laptops that meet strict requirements for reliability, interoperability and security. These partnerships not only broaden the company’s reach but also establish its products as trusted solutions in the business world.

Furthermore, the growing adoption of hybrid work models and increased demand for video collaboration tools, keyboards and pointing devices continue to drive demand for Logitech’s products. With more companies investing in remote work setups and consumers upgrading their home offices, Logitech’s peripherals are well-positioned to benefit from this sustained trend.

Zacks Investment Research

Taking full advantage of the stock market and investing with confidence are common goals for new and old investors, and Zacks Premium offers many different ways to do both.

The popular research service can help you become a smarter, more self-assured investor, giving you access to daily updates of the Zacks Rank and Zacks Industry Rank, the Zacks #1 Rank List, Equity Research reports, and Premium stock screens.

Zacks Premium includes access to the Zacks Style Scores as well.

What are the Zacks Style Scores?

Developed alongside the Zacks Rank, the Zacks Style Scores are a group of complementary indicators that help investors pick stocks with the best chances of beating the market over the next 30 days.

Based on their value, growth, and momentum characteristics, each stock is assigned a rating of A, B, C, D, or F. The better the score, the better chance the stock will outperform; an A is better than a B, a B is better than a C, and so on.

The Style Scores are broken down into four categories:

Value Score

Value investors love finding good stocks at good prices, especially before the broader market catches on to a stock's true value. Utilizing ratios like P/E, PEG, Price/Sales, Price/Cash Flow, and many other multiples, the Value Style Score identifies the most attractive and most discounted stocks.

Growth Score

While good value is important, growth investors are more focused on a company's financial strength and health, and its future outlook. The Growth Style Score takes projected and historic earnings, sales, and cash flow into account to uncover stocks that will see long-term, sustainable growth.

Momentum Score

Momentum investors, who live by the saying "the trend is your friend," are most interested in taking advantage of upward or downward trends in a stock's price or earnings outlook. Utilizing one-week price change and the monthly percentage change in earnings estimates, among other factors, the Momentum Style Score can help determine favorable times to buy high-momentum stocks.

VGM Score

What if you like to use all three types of investing? The VGM Score is a combination of all Style Scores, making it one of the most comprehensive indicators to use with the Zacks Rank. It rates each stock on their combined weighted styles, which helps narrow down the companies with the most attractive value, best growth forecast, and most promising momentum.

How Style Scores Work with the Zacks Rank

The Zacks Rank is a proprietary stock-rating model that harnesses the power of earnings estimate revisions, or changes to a company's earnings expectations, to help investors build a successful portfolio.

#1 (Strong Buy) stocks have produced an unmatched +25.41% average annual return since 1988, which is more than double the S&P 500's performance over the same time frame. However, the Zacks Rank examines a ton of stocks, and there can be more than 200 companies with a Strong Buy rank, and another 600 with a #2 (Buy) rank, on any given day.

With more than 800 top-rated stocks to choose from, it can certainly feel overwhelming to pick the ones that are right for you and your investing journey.

That's where the Style Scores come in.

To maximize your returns, you want to buy stocks with the highest probability of success. This means picking stocks with a Zacks Rank #1 or #2 that also have Style Scores of A or B. If you find yourself looking at stocks with a #3 (Hold) rank, make sure they have Scores of A or B as well to ensure as much upside potential as possible.

The direction of a stock's earnings estimate revisions should always be a key factor when choosing which stocks to buy, since the Scores were created to work together with the Zacks Rank.

Here's an example: a stock with a #4 (Sell) or #5 (Strong Sell) rating, even one with Style Scores of A and B, still has a downward-trending earnings outlook, and a bigger chance its share price will decrease too.

Thus, the more stocks you own with a #1 or #2 Rank and Scores of A or B, the better.

Stock to Watch: Logitech (LOGI)

Based in Switzerland, Logitech International S.A. is the parent holding company of Logitech. The company is a global leader in peripherals for personal computers and other digital platforms. It develops and markets innovative products in PC navigation, Internet communications, digital music, home-entertainment control, video security, interactive gaming and wireless devices.

LOGI is a #3 (Hold) on the Zacks Rank, with a VGM Score of A.

Additionally, the company could be a top pick for growth investors. LOGI has a Growth Style Score of A, forecasting year-over-year earnings growth of 4.2% for the current fiscal year.

Five analysts revised their earnings estimate upwards in the last 60 days for fiscal 2025. The Zacks Consensus Estimate has increased $0.14 to $4.43 per share. LOGI boasts an average earnings surprise of 46.5%.

With a solid Zacks Rank and top-tier Growth and VGM Style Scores, LOGI should be on investors' short list.

Zacks Investment Research

Logitech LOGI shares have soared 20.3% over the past year, outperforming the Zacks Computer - Peripheral Equipment industry’s decline of 14.2%. This outperformance reflects investors’ growing optimism about Logitech, which has been trying to recover from the post-pandemic downturn. The company is constantly trying to enrich its portfolio with new product launches to drive sales.

Logitech recently expanded its Bluetooth speaker portfolio with MINIROLL under the Ultimate Ears brand. LOGI launched this product on customer request as they wanted a portable speaker that could be carried anywhere strapped to their outfit.

This lightweight and compact speaker weighs 279 grams and comes with a waterproof, dustproof and drop-proof build. The speaker features a custom driver, bass radiators and autocast technology. The autocast technology enables users to connect as many miniroll speakers as they want to connect. The speaker has a Bluetooth range of 40 meters, supports 12 hours of battery life on a single charge and comes with USB-C charging.

In the past year, Logitech has launched a number of music and innovative audio equipment that includes EVERBOOM portable speaker with 360° sound, EPICBOOM Bluetooth speaker, Logitech G ASTRO A50 X LIGHTSPEED wireless headset, Zone Wireless 2 headsets for work and software like Streamlabs plugin for Loupedeck users.

These innovative launches have been driving Logitech’s revenues from the Headset division. In the first quarter of fiscal 2025, sales from the segment improved 20% year over year to $44.2 million.

Logitech One-year Performance Chart

Logitech Benefits From Its Innovative Portfolio

Alongside its audio portfolio, LOGI has also enriched its consumer electronic portfolio, including gaming products and office work accessories. Logitech has stormed the gaming market with LIGHTSPEED Gaming Mouse, Logitech G515 next generation gaming keyboard and PRO X 60 Gaming Keyboard.

So far this year, Logitech has contributed its AI-powered USB conference camera MeetUp 2 and other webcams, including MX Brio/MX Brio 705 for Business and Mevo Core 4K camera, in the webcam market. With all these innovations in place, LOGI is expected to serve a wide customer base. For the office electronic accessories market, LOGI launched the Casa Pop-Up Desk, Signature Slim K950, Slim Combo and Slim Combo for Business keyboards.

Furthermore, Logitech dedicated an entire lineup of products for Apple’s AAPL Mac under the brand Logi for Mac products. To gain market share among Apple users, Logitech has enhanced the compatibility of its product lineup with Mac OS and iPadOS. Logitech has launched dedicated macOS keyboards for the Apple ecosystem. LOGI’s portfolio for Mac users includes MX Anywhere 3S keyboards, MX Keys S, MX Keys S Combo, MX Keys Mini and Ergo Series Wave Keys.

In the past couple of years, LOGI has certified its peripherals to work seamlessly with Microsoft MSFT and Intel INTC products. LOGI has certified its Sight AI Camera from Microsoft Teams. Logitech also verified its mouse and keyboard for Intel Evo laptops that meet strict requirements for reliability, interoperability and security.

Near-Term Headwinds for LOGI Stock

Logitech’s near-term prospects might be negatively impacted by softening IT spending. The weakening global economy amid ongoing macroeconomic uncertainties and geopolitical issues has been prompting enterprises to postpone their large IT spending plans.

Continued industry layoffs due to growing recessionary concerns are hampering the demand for PC peripheral products by organizations. Moreover, a lack of the need for product refreshes is expected to negatively impact the demand for Logitech’s products in the near term. Notably, the majority of the global working population refreshed PCs and related peripheral products about two years ago in the wake of the pandemic-led work-from-home trend.

Logitech also operates in a highly competitive market, which is characterized by short product life cycles, constant new product introductions, rapidly changing technology, evolving customer demands and aggressive promotional and pricing practices. This is also a major concern for LOGI.

Logitech expects fiscal 2025 sales in the band of $4.34-$4.43 billion. The Zacks Consensus Estimate for revenues is pegged at $4.39 billion, indicating year-over-year growth of 2.2%.

Conclusion: Hold LOGI Stock for Now

Logitech is on a recovery path from the post-pandemic downturn. Its growth is supported by a recovery in the personal computer market. Logitech’s sustained focus on grabbing a larger market share in the highly competitive PC peripheral equipment industry by pursuing innovation and expanding its product lines is commendable.

However, a sluggish IT spending environment might hurt its near-term prospects. Also, LOGI currently carries a Zacks Value Score of C, reflecting a stretched valuation at present. Considering these factors, it is prudent for investors to wait for a better entry time for this Zacks Rank #3 (Hold) stock. You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.

Zacks Investment Research