Investing.com -- 4imprint Group PLC (LON:FOUR), the leading international direct marketer of promotional products, on Tuesday reported unaudited revenue of $1.35 billion for the year ended December 27, 2025, slightly down from $1.37 billion in 2024.
The company expects profit before tax to be not less than $149 million, compared to $154 million in the previous year. Both revenue and profit figures exceeded the upper end of current analyst forecasts.
Despite operating in what the company described as a "volatile macroeconomic environment," 4imprint maintained operational resilience. Total order count decreased by 3%, while average order value increased by 1% compared to 2024.
New customer orders fell by 12%, but existing customer orders remained flat, which the company attributed to strong retention rates.
The gross profit margin held steady at approximately 32% for the full year. The company’s flexible marketing approach helped maintain a double-digit operating profit margin throughout 2025.
Cash generation remained strong, with unaudited cash and bank deposits at year-end totaling $133 million, down from $148 million in 2024. The company stated it is "well-funded entering 2026."
The Board expressed confidence that the Group will continue to navigate market conditions effectively while positioning itself to capitalize on opportunities as economic conditions improve.
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