Investing.com -- Rivian Automotive Inc (NASDAQ:RIVN) stock surged 14% Friday, climbing to $18.70 after Needham analyst Chris Pierce raised his price target on the electric vehicle maker to $23 from $14 while maintaining a Buy rating.
The price target increase follows Rivian’s inaugural Autonomy & AI Day, where the company unveiled its proprietary silicon chips, next-generation autonomy platform, and comprehensive AI integration strategy. Pierce cited increased confidence in Rivian’s positioning in the software-defined vehicle market as a key factor behind the upgraded outlook.
"We reiterate our Buy rating and raise our price target to $23 following RIVN’s AI & Autonomy Day. The event increased our confidence in RIVN’s positioning as software (and now AI) defined vehicles increasingly become industry table stakes, with RIVN’s vertical integration allowing for fuller control driving faster learning and feature iterations across driver interface and autonomy technology, underpinning a durable competitive advantage," Pierce noted.
At the event, Rivian revealed its custom-designed Rivian Autonomy Processor (RAP1) and third-generation Autonomy Compute Module (ACM3), which delivers 1600 sparse INT8 TOPS (Trillion Operations Per Second). The company plans to integrate this technology along with LiDAR into its upcoming R2 models starting in late 2026.
Rivian also announced plans to launch an autonomy subscription service called Autonomy+ in early 2026, priced at either $2,500 as a one-time fee or $49.99 monthly. Additionally, the company introduced its Rivian Assistant, a next-generation voice interface powered by AI that will be available on both first and second-generation R1 vehicles.
Pierce’s updated price target represents a multiple of 20x EV/FY28 estimated adjusted EBITDA, up from 15x previously, reflecting growing enthusiasm for the company’s R2 vehicle ahead of its planned first-half 2026 launch.
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