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Japan is looking to the country's $7 trillion household savings hoard to support bond demand with plans to launch new products and incentives, building on hot recent retail sales and filling a void left by diminished central bank buying.
Key points:
Japan is looking to the country's $7 trillion household savings hoard to support bond demand with plans to launch new products and incentives, building on hot recent retail sales and filling a void left by diminished central bank buying.
Efforts to attract Japanese households are not new — in 2010, the finance ministry created a mascot Kokusai-sensei, or Professor JGB, to pitch the securities and later even offered gold coins to buyers of special reconstruction bonds.
But where mascots and shiny metals struggled, higher yields have succeeded in drawing in buyers this year. Retail Japanese government bond (JGB) sales jumped 30.5% in 2025 to 5.28 trillion yen ($33.55 billion), the highest since 2007.
Enthused by strong momentum, at a meeting with more than a dozen institutional investors in late November, the finance ministry faced calls to step up efforts to attract retail buyers, minutes of the meeting released by the ministry showed.
Broadening the investor base for JGBs has become critical for market stability as Prime Minister Sanae Takaichi's reflationary policies fuel concerns about the government's plans to borrow and spend.
Japan's 10-year government bond yield jumped past the 2% ceiling for the first time in 26 years on Friday after the Bank of Japan (BOJ) raised interest rates to a three-decade high and signalled more policy tightening.
Households are seen as a key source of new demand as the BOJ scales back its buying and commercial banks face limits to their bond-buying firepower from capital rules that curb interest rate risk.
With retail JGBs yielding even less than the type sold to banks, the securities have historically been a tough sell.
Domestic households own less than 2% of the 1.06 quadrillion yen in outstanding JGBs, and about half of Japan's 2.20 quadrillion yen in household financial assets sit in cash or low-yield deposits.

"When it comes to finding new investors, we believe there is room for expansion among individuals," said one participant of the finance ministry's meeting, according to minutes that did not name the speakers.
"As overseas investors cannot be relied upon as stable holders, we should consider product designs that encourage ownership by individual investors, such as increasing offerings like investment trusts for 30-year bonds," another said.
Daiwa Asset Management and Amova Asset Management in recent months launched investment trusts focused on 30-year JGBs, targeting domestic retail bond investors for the first time.
Amova started thinking about crafting the trust when the 30-year JGB yield hit 3%, said Takuya Kanazawa, a senior vice president at the firm's product development department. The yield exceeded 3% for the first time in May and climbed to a fresh record of 3.445% on Monday.
"The 3% yield is high enough to beat inflation," said Kanazawa.
"When retail investors think about investing in high-yield debt, it tended to be U.S. or Australian bonds, but those always carry the currency risks," he added. "With this fund, they can enjoy higher yields without such risks."

NUCB Business School professor Nana Otsuki, who attended the finance ministry's meeting with investors, said that household ownership of JGBs could potentially rise to 5%-6% if the product design is revamped.
"Having people hold government bonds would be a meaningful step forward as it could fuel a sense of responsibility among them over what the Takaichi administration calls responsible proactive fiscal policy," she said.
With regard to the investors' proposals, a senior finance ministry official told Reuters the government was preparing to expand the target market for retail JGB sales from January 2027 to include non-profit corporations and unlisted companies.
The ministry is also gathering opinions for other potential measures, said the official.
The University of Tokyo's Center for Applied Capital Markets Research, where Otsuki serves as a fellow, this month urged the government to overhaul retail JGB products to make them more attractive.
Proposed steps include making retail JGBs eligible under NISA tax-free investment accounts and revising the coupon-setting formula, which currently applies a discount to benchmark yields in exchange for principal protection.
Takahiro Otsuka, senior fixed-income strategist at Mitsubishi UFJ Morgan Stanley Securities, said Japan could look to the case of Italy, which has boosted retail bond sales through incentives such as higher coupons as a reward for holding bonds for longer.
"That said, this is essentially the same as offering a tax break, raising the question of how to weigh that trade-off," Otsuka said.
($1 = 157.3600 yen)
Does the European Union — 27 states, 450 million people, politically fractious even in the best of times — need to expand even more? The answer, in the European way, is a qualified and equivocal yes.
Nine countries are officially in line to join the bloc, and EU officials have recently hinted some may be added by 2030. The European Commission's latest progress report exposes the gap between ambition and readiness. Tiny Montenegro has quietly done much of the hard work required for accession; Albania, Moldova and Ukraine are far behind. Others are unlikely to join anytime soon.
If handled well, enlargement can enhance Europe's security and credibility as a democratic bloc. It could prove particularly helpful at the moment, as Russia's aggression, America's inward turn and China's expanding footprint have made regional integration more of a strategic imperative. The likely alternative is a union ringed by fragile, easily coerced states whose instability could spill across Europe's borders.
Economically, too, the logic of expansion is sound. A previous round of entrants in 2004 lifted the new members' gross domestic product per capita from 59% of the EU average to 81% by 2022; living standards rose sharply, alongside huge improvements in infrastructure, services and life expectancy. Existing members gained a larger market, smoother supply chains, more regional stability and hence greater prosperity: Income per person is about 10% higher than it would've been.
But such gains aren't automatic, and any additional enlargement must be handled with prudence. Adding small countries such as Montenegro and Albania is a low-cost, high-leverage option. It should bolster a vulnerable region, strengthen border and migration management, and reward genuine reform efforts. The benefits of such additions are likely to significantly outweigh the risks.
Ukraine's bid demands a subtler calculation. Its size, industrial capacity and military resilience could one day make it a strategic asset. Yet a live conflict, vast reconstruction needs, governance problems and political sensitivities all complicate the case. Here the EU needs a more flexible approach that prioritizes deepening ties under existing agreements for matters such as trade, energy, and customs and regulatory alignment, while laying the groundwork for full membership down the road.
Two further principles should guide the enlargement process.
One is that the EU should be mindful of how it wields leverage over aspiring members. It has long insisted on judicial independence, transparency, rule of law and other good-governance benchmarks as prerequisites to accession. But leaving candidates in a perpetual waiting room erodes the bloc's credibility and potentially cedes leverage to outside powers. The EU should offer better interim rewards for progress — such as earlier market access, sectoral integration and deeper participation in EU programs — while imposing clear penalties for backsliding.
Next, the EU must reform itself if it wants to stay governable. It should allow for more key decisions (in foreign policy, sanctions and other areas) to be made through qualified majority voting, rather than requiring unanimity among members. It also needs to strengthen its single market: Removing friction in cross-border capital markets, banking, energy and other areas should be paired with reforms to reduce red tape. This isn't just about enlargement: Without such changes, even the current union will struggle to remain functional.
Europe's founding purpose was to bind nations together in peace, prosperity and democracy. The EU can help renew that mission by pragmatically embracing more countries on its periphery. It might also save itself in the process.
Any yuan appreciation beyond the key 7 per dollar level will likely be short-lived, partly due to pressure on Chinese manufacturers and sluggish foreign investment inflows, a top currency forecaster said.
It's possible for China's currency to cross the widely watched threshold in the next six months or so, before paring its strength to end 2026 at about 7.03 per dollar, according to Jason Schenker, president at Prestige Economics. The economist topped Bloomberg's ranking of analysts of the onshore dollar-yuan exchange rate in the third quarter.
Schenker, who has adjusted his dollar-yuan forecast for the end of next year from his November call of 7.05, also said a strong yuan would offer little strategic value in resolving trade tensions faced by China.
"I'd be surprised if it was below seven for a sustained period," he said, referring to the onshore yuan. "That would be viewed probably as a challenge and risk in China."
Schenker's view differs from more bullish predictions among global investment banks, including Goldman Sachs Group Inc. that recently raised its 12-month forecast for the pair to reach 6.85. His forecast also contrasts with a rare public call by some Chinese economists and former central bank officials for a stronger yuan to help rebalance the world's second-largest economy and reduce trade frictions.
Sustaining currency strength will have knock-on effects on China's exporters, economy and stability by making their goods more expensive, Schenker said. The pressure has become evident after the slump of a key private gauge of manufacturing activities last month, he added.
Around 7.04 per dollar on Monday, the onshore yuan has gained more than 3.5% against the greenback this year.
"Even though the currency strengthened, the Chinese companies are the ones cutting the sale price even more," he said.
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