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By Adam Clark
The boom in companies holding large stocks of cryptos has been a hot play this year, but that trade is now at risk of imploding and dragging down the rest of the sector with it.
The public companies, known as crypto-treasury stocks, have been pouring funds into cryptocurrencies, but now that strategy faces its first real test as stock and token prices plunge.
Hoarding digital currencies was in vogue in the early part of 2025. The success of Strategy, helmed by Michael Saylor, led hundreds of public companies to follow its lead and add crypto tokens as a "treasury" asset. The company, formerly called MicroStrategy, currently holds more than 3% of the world's Bitcoin.
Companies' stocks surged immediately after announcing plans to buy up cryptocurrencies, but have since fallen back. 180 Life Sciences more than quintupled when it began buying Ethereum and rebranded as ETHZilla. Eightco soared 3,000% in a single day on plans to amass Worldcoin.
Investments by listed corporations topped $100 billion, according to Galaxy Research, helping drive crypto's total market value to a record of more than $4 trillion.
But the surge is waning. More than a quarter of the public companies that adopted a Bitcoin treasury strategy now have a market capitalization below the total value of their digital-token holdings, according to K33 Research.
That's a potential death blow. On the way up, crypto-treasury companies benefit from a virtuous circle — companies sell shares at a premium to their asset value, using that to acquire more tokens that then rise in value, driving higher share prices, and so on. But when share-price premiums disappear, new investors have little reason to buy stock instead of the token itself. Companies may then need to sell assets to cover costs or debt, triggering a downward spiral.
"In a market where rivals can clone the [crypto-treasury] model overnight and exchange-traded funds offer cheaper, cleaner exposure, the idea that a rich premium can endure was always a fantasy," wrote analysts at investment manager Kerrisdale Capital in a report this month.
Kerrisdale disclosed a short position in BitMine Immersion Technologies, which has more than three million Ethereum tokens and is valued at around $14 billion. Short-sellers typically aim to profit from a fall in a stock price. Kerrisdale previously said it was short on Strategy. It didn't respond to a Barron's request asking whether it maintained those positions.
Even within the crypto sector, skepticism is growing. BitMine CEO Tom Lee said the "bubble has burst," on a Fortune podcast last week.
"You shouldn't be rewarded for doing something easy," Matthew Hougan, chief investment officer at Bitwise Asset Management, told Barron's at the European Blockchain Convention (EBC).
"A company that just followed the MicroStrategy [sic] playbook of buying Bitcoin and putting it in a box shouldn't trade at a premium to their Bitcoin. It should trade at a discount."
Falling valuations of smaller crypto-treasury stocks such as CleanCore Solutions — down more than 80% since starting to buy meme coin Dogecoin — have little wider impact. But drops for bigger holders such as Japan's Metaplanet, a top-five publicly listed Bitcoin holder that is down 65% in three months and now trades below its net asset value, could matter more if they are forced to sell their assets.
The biggest player is Strategy, with more than 640,000 Bitcoin — almost all of its $82 billion market cap. Barron's wrote skeptically about the stock last December. Since then, Strategy's stock is down 25% and its premium has shrunk: its enterprise value to Bitcoin ratio is now about 1.4, down from more than 2.
A shrinking share price is one thing, but a falling asset value could compound the problems. Bitcoin surged to more than $124,000 earlier this month but dropped sharply when President Donald Trump threatened new tariffs on imports from China. It now trades just over $110,400.
For believers, such crashes are minor setbacks. Standard Chartered's Head of Digital Assets Geoffrey Kendrick predicts the price of the world's largest crypto will reach $500,000 by 2028, pointing to gains in gold.
"I see Bitcoin and gold as having a similar rationale," Kendrick told Barron's in an interview at EBC. "The global asset market is probably well and truly underweight Bitcoin."
Strategy's average purchase price is about $74,000 a Bitcoin, giving it a profit cushion. It has issued $14.8 billion in debt and preferred stock, but its holdings cover that. A sustained downturn could force it to suspend dividends or pause buying. Some worry about its reliance on convertible debt that must be repaid in cash if the stock lags at maturity — though that's years away.
"Just imagine MicroStrategy [sic] exits Bitcoin. I can't imagine the price the next day but people will cry," said Standard Chartered's digital assets product director Emilie Allaert, in a panel discussion at EBC.
Strategy didn't respond to Barron's requests for comment.
The crypto-treasury wave has been a powerful catalyst for the sector in general but we are about to find out what happens when it recedes. At their simplest, such stocks act as a levered bet on the direction of the particular token they have decided to amass. And when prices go into reverse, leverage inevitably magnifies the pain.
Write to Adam Clark at adam.clark@barrons.com
This content was created by Barron's, which is operated by Dow Jones & Co. Barron's is published independently from Dow Jones Newswires and The Wall Street Journal.
VIRTUAL’s rapid price jump to $1.06 in the last 24 hours has become a hot topic, gaining over 33% and crowning a 40% weekly growth. The story here goes beyond just numbers. Multiple key catalysts have created a perfect storm. First, the Virtuals protocol has recently attracted attention after its integration with major AI partners and events like the Ethereum AI Hackathon. Second, Robinhood and Grayscale interest signal improved liquidity.
On the technical end, something even more interesting is happening. We just witnessed a technical breakout above $0.88, this wasn’t a mere blip. Trading volume exploded 688% above its 24-hour average. The MACD histogram flipping positive and the RSI clocking in at 70.57 reveals surging bullish momentum, even though the market is edging toward overbought territory. With things getting this interesting, you cannot miss out on this price analysis.
Virtuals Protocol Price Analysis
Right now, VIRTUAL price stands tall at $1.06, brushing up against resistance after smashing through its previous ceiling at $0.88. Which is now a new support level. The price action has set sights on higher goals, with the $1.18 level as the near-term bull target. And $1.40 positioned as a stretch target if enthusiasm persists. If the price can sustain above $1.05 and avoid sharp reversals, bullish momentum could quickly reignite. 
But, yes, there’s always one, trading is never a one-way street. If VIRTUAL retraces and wobbles under $0.88, it might spark a round of profit-taking to $0.726. Especially with the RSI already bordering on overbought territory.
What should traders watch? Keep an eye on the $1.00 mark. If the broader crypto market stays robust, especially if Bitcoin can defend $110k resistance, then VIRTUAL’s gains could stick. Any drop in sector sentiment, however, could drag the price back toward support.
FAQs
Why is VIRTUAL price going up?VIRTUAL’s surge is powered by a combination of a strong technical breakout, increased developer adoption of its AI platform, and fresh exchange listings.
Are these gains sustainable, or is a pullback likely?The rally has bullish confirmation, sustained closes above $1.05 point to further upside, while any fall below support at $0.88 could prompt profit-taking.
According to software engineer Vincent Van Code, fresh practical reasons are emerging for renewed confidence in XRP among some developers and investors. He argues that the biggest barrier to big firms holding XRP directly isn’t price or interest — it’s operations and compliance.
Custody Costs Stall Direct Holdings
Van Code told followers that big companies can’t just “set up a Ledger or Xumm wallet and drop $100 million in there.” He said institutions need formal custody arrangements, regular audits and compliance systems before they will touch crypto on a large scale.
Reports place the upkeep of those services at about $300,000 a year for a single institutional setup, a figure that helps explain why many firms prefer not to hold tokens on their own balance sheets.
Vincent Van Code@vincent_vancodeOct 21, 2025What I am realizing with the bew @evernorthxrp announcement and stagnant XRP price is that it might be harder than we think for institutions to buy and hold XRP.
Large companies aren’t going to simply setup a Ledger or Xaman wallet and drop $100M in there.
They want custody,…
ETFs And Equity Routes Gain Traction
Based on reports, Van Code believes that exchange-traded funds and public companies that hold XRP will be the easiest route for institutions to gain exposure.
There are currently seven applications for XRP ETFs pending with the US Securities and Exchange Commission, though filings have been paused amid the US government shutdown.
For many large investors, buying shares in a regulated fund or a company with an XRP treasury avoids the need to run custody systems in-house.
Evernorth has become a focal point in that discussion. The venture, backed in part by Ripple, plans to build what it calls an institutional XRP treasury.
Evernorth aims to purchase $1 billion worth of XRP and will start with over 560 million XRP after it secures $1.1 billion in committed capital from participants that include Ripple and SBI Holdings.
Reports say the firm is pursuing a merger that is expected to close in Q1 2026, and the XRP purchases are planned to take place within 10 days of funding.
Xaif Crypto🇮🇳|🇺🇸@Xaif_CryptoOct 23, 2025🚨 JUST IN: A Hyperliquid whale has opened a MASSIVE $1M XRP long position with 10x leverage at $2.40 😳
Looks like someone’s betting BIG on #XRP making a move soon! 👀🔥 pic.twitter.com/RnhyNJhOFE

Market activity indicates that certain traders are making considerable wagers on the near-term trajectory of XRP. Reports identified a sizable position in the Hyperliquid derivatives exchange where an anonymous trader made a $1,000,000 long position with an entry price of $2.409, representing 416,736 tokens.
The position was put on with 10x exposure, and the community figure of Xaif helped to highlight the trade this week. Positions like this typically indicate short-term bullish sentiment from traders, although they can also cause increased price swings.
Featured image from Pixabay, chart from TradingView
2025 is turning into a defining year for XRP, as institutional interest in the token reaches new heights. From major ETF inflows to fresh derivatives listings, XRP is finally gaining the kind of attention once reserved for Bitcoin and Ethereum.
Two major developments, the first U.S. spot XRP ETF crossing a major milestone and the launch of XRP options on CME, are clear signs of growing demand.
XRP ETF Crosses $100 Million Milestone
Just months after its launch, the XRPR ETF broke above $100 million in AUM as net inflows surged through October. For XRP, this is more than just a number, it marks a major step toward mainstream adoption.
The fund’s managing firm, REX-Osprey, reported that nearly 40% of the current AUM originated from institutional portfolios, including hedge funds, family offices, and registered investment advisors. This places $XRPR among the top-performing spot crypto ETFs for Q4 2025
CME Group: Derivatives Signal Deep Institutional Demand
Adding to the momentum, CME Group, one of the world’s largest derivatives exchanges, has flagged a spike in open interest and trading volume in its newly-launched XRP futures contracts.
This follows the strong performance of its futures market since it launched in May, which has already seen more than 567,000 contracts traded, representing over $26.9 billion in notional volume.
CME said the growing activity shows rising confidence in XRP’s long-term potential as a digital asset with real-world use cases.
Ripple’s Progress Boost Confidence In XRP
Ripple’s recent regulatory wins have opened doors for more institutional investment in XRP. CEO Brad Garlinghouse reaffirmed that XRP remains central to Ripple’s plans after acquiring Hidden Road, now called Ripple Prime.
The market responded positively, with XRP rising over 5.4% in the past 24 hours to trade around $2.57 amid higher trading volumes.
Following speculation regarding a potential return, Changpeng Zhao, known as CZ, the co-founder and former CEO of Binance, has sparked discussions about the implications of his recent presidential pardon for the exchange’s operations in the United States.
Will CZ Reclaim His CEO Position At Binance?
Industry observers suggest that this major development for CZ and Binance as a whole could pave the way for Zhao to resume leadership roles and consolidate Binance’s US operations.
According to Bloomberg, the company is exploring several options, including the possibility of integrating Binance.US into its global operations or having its global exchange enter the US market, as indicated by a source familiar with the matter.
“This cycle is largely being driven by U.S. institutional investors and investment products, and that’s precisely where Binance can now shift its focus,” stated Markus Thielen, CEO of 10x Research.
He added that the US affiliate will likely be reintegrated into Binance’s global ecosystem, providing US investors with direct access to the platform’s “deep liquidity and comprehensive derivatives offerings.”
Attention is now focused on whether Zhao will attempt to reclaim the CEO role he previously stepped away from. In recent weeks, he updated his profile on social media platform X from “ex-Binance” to simply “@Binance,” a subtle change that has fueled speculation about his intentions.
However, not everyone believes Zhao is eager to return as CEO. David Namdar, who manages a BNB treasury company backed by Zhao’s family office, commented, “I think he is operating with more of a weight off his shoulders not running the exchange. I’d be surprised if he stepped back into that role.”
Industry Leaders Predict Increased Involvement
Patrick Horsman, chief investment officer of digital asset treasury (DAT) firm Applied DNA Sciences, which invests in Binance Coin (BNB), emphasized that Binance’s technology, liquidity, and relatively low fees could position it as a dominant player in the American crypto market.
However, Bloomberg highlights that the pardon may not only enhance Zhao’s personal prospects but also unlock new opportunities for Binance’s global expansion.
Notably, the firm holds minority stakes in affiliates throughout Asia, including Thailand and Malaysia, where regulatory frameworks impose ownership suitability tests on major shareholders.
“A criminal conviction can pose a barrier for any individual seeking a beneficial ownership stake in a regulated or listed company,” explained Chris Holland, a partner at HM, a consulting firm based in Singapore.
Cosmo Jiang, general partner at Pantera, anticipates that Zhao will become “more involved with Binance’s operations” now that he has received a pardon. “Whenever a founder returns to a company, it’s always an invigorating moment; you typically see more growth and better execution,” he noted.
Featured image from DALL-E, chart from TradingView.com
Cardano (ADA) appears to be preparing for a major rally, as bullish technical signals and network milestones spark renewed optimism among traders.
After months of consolidation, ADA’s price action is forming what analysts describe as a “textbook breakout setup.” The token currently trades around $0.65, below key moving averages, but with indicators pointing toward an imminent reversal.
Cardano’s fundamentals continue to strengthen. The network recently surpassed 115 million transactions, signaling steady ecosystem growth despite broader market weakness. This achievement, combined with the rollout of Cardano domain names and anticipation for the Ouroboros Leios upgrade, builds more confidence.
Technical Indicators Flash Buy as Bulls Regain Control
Technically, ADA is nearing a decisive point. Chart analysts note a falling wedge pattern forming on the daily timeframe, a historically bullish setup that often precedes explosive moves. A break above the $0.79–$0.80 resistance could pave the way for a swift rally toward $1.10, and eventually, the projected $2.50 target.
Momentum oscillators are beginning to turn upward, while futures market open interest is climbing, an indication that institutional traders are re-entering positions.
Golden-cross signals between shorter and longer-term moving averages further validate the bullish bias, suggesting that accumulation is taking place at current levels.

Ecosystem Growth and Institutional Interest Add Momentum
Beyond the charts, Cardano’s ecosystem expansion continues to attract institutional and developer attention.The RWA (Real-World Asset) initiative, valued at over $10 million, and privacy-focused Midnight sidechain airdrops are driving renewed engagement.
Meanwhile, analysts argue that ADA’s low gas fees and ongoing DeFi integrations position it as a strong alternative to Ethereum for scalable applications.
Experts predict that if ADA breaks through resistance levels and maintains momentum, the path toward $2.50 or even $3.00 could unfold over the next market cycle.
While short-term volatility may persist, the combination of strong fundamentals, bullish technicals, and growing institutional confidence make Cardano one of the most stable assets in the crypto space in Q4 2025.
Cover image from ChatGPT, ADAUSD on Tradingview
Nexora (NEX) will begin trading on BitMart on October 27, 2025, with a NEX/USDT trading pair. BitMart is a well-known global exchange, so Nexora will now reach more users who did not have easy access before. New listings often bring extra attention and more trading, which can cause sharp price changes. If many new buyers join, the price could rise quickly. But sometimes, after the first excitement, prices can drop again if there is not much real demand. Traders often watch the listing day for fast moves. source
BitMart@BitMartExchangeOct 24, 2025#BitMart is thrilled to announce the exclusive primary listing of Nexora Coin (NEX)@NexoraCoin26112
Trading pair: NEX/USDT
Deposit: 10/25/2025 7:00 AM UTC
Trading: 10/27/2025 7:00 AM UTC
Learn more: https://t.co/D1iHi6otwx pic.twitter.com/5Ko2gQ98z7
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