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BYD Co. has spent the last five years racing ahead. In 2024, with the help of government support, aggressive pricing and overseas expansion, the Chinese carmaker surpassed Tesla Inc. to become the world’s top seller of electric vehicles.
BYD Co. has spent the last five years racing ahead. In 2024, with the help of government support, aggressive pricing and overseas expansion, the Chinese carmaker surpassed Tesla Inc. to become the world’s top seller of electric vehicles.
But after the boom, China’s biggest automaker faces a reality check. Since May, domestic sales have shrunk and growth in international deliveries aren’t enough to outshine the homegrown shortfall. At the same time, Beijing has stepped up scrutiny of the bruising price war that helped fuel BYD’s rise.
What was expected to be another blockbuster year has instead become the company’s toughest stretch since 2020. After five years of uninterrupted growth, BYD’s sales momentum stalled.
Between May and August, cumulative deliveries in China fell 10% year-on-year as BYD struggled to deepen discounts and attract new buyers. Seasonal weakness played a role, but competitors such as Geely Automobile Holdings Ltd., Zhejiang Leapmotor Technology Co. and Xiaomi Corp. have also been been gaining market share.
In August, BYD — an acronym for Build Your Dreams — reported its first quarterly decline in profit in three years with a 30% slump in net income.
The surprise drop sent shares tumbling by 8%, wiping off more than $6 billion from BYD’s market value. The slowdown has forced BYD to scale back its ambitious targets. Instead of an original goal of 5.5 million cars for 2025, it now expects to sell 4.6 million vehicles, according to Reuters — although that hasn’t been confirmed by BYD publicly.
Outside of China, BYD is faring better. An aggressive and expensive global push has helped BYD win fresh customers with its affordable, high-performing EVs. Higher-margin returns abroad have, so far, aided in offsetting cutthroat competition at home. However, an increasing number of markets — from Europe to Mexico — are now seeking to limit the rapid expansion of cheaper Chinese EV brands.
Since May, BYD has also been facing the full force of regulatory intervention in its home market. Chinese officials have cracked down on the domestic price war that kicked off in early 2023. Restrictions on price discounting have blunted a crucial tool in BYD’s playbook. At least BYD with its vertically integrated supply chain — it makes most of its own batteries and chips — has been able to largely sidestep supply chain snarls.
A regulatory clampdown on supply-chain financing however has also forced BYD to rein in its practice of delaying payments to suppliers beyond industry norms. Authorities have mandated that carmakers settle supplier payments within 60 days; a drastic change from the 275 days on average that it took BYD to pay its vendors in 2023.
Since BYD’s market capitalization peaked at $175 billion in late May, its shares have tumbled on the back of regulatory curbs and the summer sales slowdown.
Having long relied on aggressive discounting, BYD, now unable to do so openly, is trying to roll out new, high-tech laden models that are attractive to consumers seeking value. While investor sentiment remains subdued, market watchers say BYD’s line-up of new cars in 2026 should be a positive catalyst. HSBC Holdings Plc analyst Yuqian Ding said in a Sept. 17 note that a potentially major tech upgrade could accelerate sales growth next year.
BYD’s Hong Kong-listed shares have underperformed most domestic peers since March. While it remains the runaway leader in sales, rivals including Leapmotor, Geely and Xiaomi are enjoying rapid growth from a lower base.
BYD’s stock is, however, faring better than Tesla’s. The US EV maker’s securities have taken a hit this year, in part after Chief Executive Officer Elon Musk waded into politics, alienating both existing and prospective customers.
BYD began life in 1995 as a battery manufacturer primarily for mobile phones. It entered the car industry in 2003 when it acquired a failing state-owned automaker.
A turning point came in 2016 when it started to hire top foreign talent, including long-serving design chief Wolfgang Egger, a former veteran of Audi and Lamborghini. Egger overhauled the bland design of BYD’s vehicles in favor of a more stylish lineup that, at the same time, cost 25% less than comparable models from Western rivals.
BYD’s ambition to lead the new-energy vehicle market also aligned with the Chinese government’s strategy to embrace EVs as part of its push toward clean technology. Billions of dollars in government subsidies fueled EV adoption, helping to bolster BYD’s finances, among others.
Today, BYD offers a lineup of automobiles at various price points, from a city hatchback starting at around 55,800 yuan ($7,800) to a 1.7 million-yuan electric sports car.
The United States Federal Reserve is anticipated to lower interest rates today, which has already been factored into the cryptocurrency market with a 25-basis-point reduction. Investors are eagerly anticipating the interest rate announcement at 21:00 Turkish Standard Time (TSI) and the subsequent press conference by Fed Chairman Jerome Powell at 21:30 TSI. According to CME FedWatch data, there is a 96% likelihood of a quarter-point rate cut. Ahead of this decision, Bitcoin (BTC) has surged past the $117,000 mark, approaching its highest level in a month.
Juan Leon, investment strategist at Bitwise, suggests that the markets have already absorbed the expectation of a rate cut, indicating that the real impact will emerge from Powell’s remarks after the meeting. While CME FedWatch suggests a high probability of a rate cut, the possibility of the Fed surprising markets with a significant 0.50-point reduction remains on the table.

Weakness in the United States’ employment data has reinforced the prospect of a rate cut. Although the Fed has held rates steady through the last five meetings, it last enacted a 25-basis-point reduction in December of the previous year. Powell has consistently emphasized that inflation remains above the 2% target, and decisions are driven by economic data. Consequently, forthcoming statements will be pivotal in determining the direction of both cryptocurrency and traditional markets.
In the last 24 hours, Bitcoin has gained 1.17%, reaching up to $117,300. Ethereum (ETH) has risen by 0.93%, XRP by 1.30%, and Solana (SOL) is up by nearly 0.5%. Notably, Solana has made significant progress, appreciating nearly 10% over the past week, linked to the expansion of network treasuries in the altcoin sector.
The broader cryptocurrency market has experienced an upswing, consistent with the strengthening anticipation of a rate cut. A surprising 50-basis-point reduction could potentially trigger even stronger market movements. Powell’s forthcoming messages are expected to provide insights into the Fed’s trajectory for the rest of the year.
It's FOMC day, and the Fed is widely expected to cut rates by 25bp. There are many moving parts to today's meeting, but let's go through a few of them. First at 20CET, we'll get the FOMC statement and an update of the Summary of Economic Projections (SEP), which includes the Dot Plots on median expectations for the Fed Funds rate over 2025, 2026, 2027 and the longer term. In the statement, beyond the 25bp cut, we'll be looking for a phrase like 'In considering additional adjustments to the target range' which the Fed used last year to signal a succession of cuts. The alternative: 'In considering the extent and timing of additional adjustments', would reflect hesitancy and lift short-dated rates and the dollar. The statement will also show the voting pattern, which could be something like eight for a 25bp cut, three for 50bp (Waller, Bowman, Miran) and perhaps one for unchanged rates (Schmid).
On the Dot Plots, the majority of economists think the median 2025 Dot Plot will continue to see just two cuts – i.e. policy ending the year in the 3.75-4.00% target range from 4.25-4.50% now. This could be a problem for the short end of the US curve, which prices 70bp of rate cuts. Expectations are that the 2026 Dot will add one extra cut to the June projection, so it would shift to 3.25-3.50%, while the 2027 Dot would also shift by one cut to 3.00-3.25%. In short, the Dot Plot could show a slower trajectory of getting to 3.00-3.25% compared to current pricing of that zone being hit late next summer.
After the statement/SEP at 20:30CET, we'll get Chair Jerome Powell's press conference. A market widely bearish on the dollar will want to hear greater concerns over the jobs market and less concern over tariff-induced inflation. He'll probably highlight that monetary policy can become slightly less restrictive, but stop short of suggesting any urgency to cut rates more deeply.
The dollar is going into this meeting on the soft side as the Fed prepares to restart its easing cycle. There are some upside event risks to the dollar from the Dot Plot – and perhaps from Powell's press conference too. Nonetheless, today should confirm that the Fed is embarking on a 125bp easing cycle. We would see any upside spike in the dollar as temporary and corrective – eg, DXY sellers could re-emerge in the 97.50/98.00 area. And we doubt a slightly more gradual easing cycle than the market expects needs to trigger a sharp re-pricing of risk assets.Alternatively, if Chair Powell throws in the towel on the inflation threat and wholly focuses on the need to prevent job losses with precautionary rate cuts, DXY can just break down towards a near-term target at 95.
EUR/USD has broken to the topside of a 10-week trading range, and it looks hard to resist the move. Two-year EUR:USD swap rate differentials have narrowed around 50bp in favour of the euro over those 10 weeks. As above, tonight's FOMC will be the dominant theme now, and we'd expect good demand for EUR/USD on any corrective dip to the 1.1750/1780 area during Powell's press conference. Seasonality now builds against the dollar – especially in November and into December – and 1.1910 looks like the final resistance level before 1.20 is hit.
For today's European session, look out for the ECB's release of its wage tracker index. The last release showed wage agreements down at 1.7% in 1Q26 from 4.6%in 1Q25 and the ECB will be interested in whether this has picked back up to 2.0% given improving business optimism this summer. For reference, investors currently price just 11bp of ECB easing by next summer. We think the easing cycle is over.
The rug was pulled from under the sterling rally yesterday when the Financial Times reported that the Office for Budget Responsibility had indeed lowered its productivity forecasts for the UK economy. This will deprive Chancellor Rachel Reeves of expected revenues and potentially add £9bn to the fiscal gap she faces in November's budget.The negative event risk of November's budget is offset by the recently turned hawkish Bank of England. Sterling has sold off this morning on a slightly sub-consensus August CPI services reading at 4.7%, even if the BoE's preferred measure of services inflation has remained unchanged at 4.2% YoY.
We think the dollar will be the dominant FX theme, and GBP/USD should find support near 1.3600 before being dragged above 1.37. Sterling's fiscal vulnerability looks more like a story for EUR/GBP. Yet a still hawkish BoE (see tomorrow's event risk) may mean EUR/GBP continues to trade in a 0.8650-0.8715 range.
Markets are fully pricing in a 25bp rate cut by the Bank of Canada today. As discussed in our preview, that is also our call. Yesterday, Canada reported headline inflation at 1.9%, below the 2.0% consensus, while core measures were unchanged at 3.0/3.1% as expected. It’s an inflation picture that isn’t concerning enough to prevent a resumption of rate cuts, given the backdrop of job market deterioration. Unemployment has reached 7.1%, the highest since 2021, the economy contracted by -1.6% QoQ annualised in the second quarter, and activity surveys point to further downside risks.
We expect another cut by the BoC in December, which is now also almost fully priced in. The BoC has kept its guidance very open-ended, and we doubt policymakers want to push back against easing bets at this meeting. The reaction in CAD today may not be that significant as markets retain strong data dependence for any material adjustments in rate expectations. We retain a bearish bias on CAD against most of the G10, although USD weakness can keep USD/CAD stable or slightly offered around 1.37.
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