ATFX MENA has announced the appointment of Hassan Abu Hmaidan as Head of Partnerships, reinforcing the company’s commitment to expanding its strategic partnerships and strengthening its presence across the MENA region.

With more than 15 years of experience in the financial trading industry across the Middle East, Hassan brings extensive expertise in sales leadership, partnership development, and regional business expansion. In his new role, he will lead ATFX MENA’s partnership strategy, focusing on affiliate growth, introducing broker networks, and long-term business development initiatives across key regional markets.

Recognized for his strong commercial acumen and leadership capabilities, Hassan has built a successful career driving revenue growth, expanding market reach, and developing high-performing sales and partnership teams within the FX and CFD industry. His professional background covers business development, institutional partnerships, client relationship management, and strategic sales operations.

Prior to joining ATFX MENA, Hassan held multiple senior leadership roles across sales and partnerships within the financial services industry, most recently serving as Head of Sales at one of the leading brokers in the region.

Commenting on the appointment, Khaldoun Sharaiha, CEO of ATFX MENA, said:

“We are pleased to welcome Hassan to ATFX MENA. His extensive industry experience, strong regional network, and strategic approach to partnership development will be instrumental in supporting our continued growth across the region. We look forward to the value and leadership he will bring to our team and partners.”

Speaking about joining the company, Hassan Abu Hmaidan said:

“I am excited to join ATFX MENA at a time of strong regional growth and development for the company. ATFX has built a strong reputation within the industry, and I look forward to working closely with the team to further strengthen partnerships, expand opportunities, and deliver long-term value to clients and business partners across the MENA market.”

Hassan is widely recognised for his strategic mindset, strong industry relationships, and ability to deliver sustainable business growth in competitive financial markets.

The appointment reflects ATFX MENA’s ongoing focus on strengthening its regional leadership team and enhancing its partnership ecosystem as the company continues to expand its footprint and services across the Middle East and North Africa.

About ATFX

ATFX is a leading global fintech broker with a local presence in 24 locations and holds 9 licenses from regulatory authorities, including the UK's FCA, Australia's ASIC, Cyprus' CySEC, the UAE's CMA, Hong Kong's SFC, South Africa's FSCA, Mauritius' FSC, Seychelles' FSA, and Cambodia's SERC. With a strong commitment to customer satisfaction, innovative technology, and strict regulatory compliance, ATFX delivers exceptional trading experiences to clients worldwide.

For further information on ATFX, please visit ATFX website https://www.atfx.com.