Seoul launches public-private financial literacy initiative to strengthen digital asset awareness

South Korea's Seoul Metropolitan Government and crypto exchange operator have partnered to strengthen financial literacy among young adults, combining traditional personal finance education with practical knowledge of digital assets and fraud prevention.

Under a memorandum of understanding signed on Thursday, the operator of Upbit and the city government will develop a public-private education model aimed at helping young people improve financial decision-making while navigating the growing role of digital assets. The initiative addresses issues such as wealth building, housing costs and financial planning, while also introducing participants to blockchain technology and emerging digital finance trends.

Starting in August, Dunamu will deliver "Upclass" education sessions at youth centers across Seoul. The curriculum will cover Bitcoin, blockchain, digital asset investment, stablecoins, real-world assets (RWAs), and common crypto fraud schemes, alongside broader lessons on responsible financial management and consumer protection.

The partners also plan to organize a citywide financial literacy quiz competition, tentatively titled "Youth Finance Golden Bell," featuring questions on personal finance, emerging financial issues and the impact of artificial intelligence on the economy.

Dunamu said the initiative reflects the growing need for financial education that extends beyond investment, equipping young adults with the knowledge to identify scams and make informed financial decisions as digital assets become increasingly integrated into the financial system.

The collaboration comes as regulators and industry participants place greater emphasis on investor education and fraud prevention amid the continued