Johnny Giacaman Returns to MultiBank as Chief Business Operations Officer

Dubai-based fintech and brokerage group MultiBank has welcomed back Johnny Giacaman as its new Chief Business Operations Officer (CBO), marking a strategic leadership hire amid the firm’s expansion in the Middle East.

Giacaman brings a wealth of regional and international experience, having previously served at MultiBank as Group Chief Marketing Officer and Advisor to the Chairman. In his new role, he will oversee business operations across the group, focusing on streamlining workflows, optimizing trading infrastructure, maintaining regulatory compliance, and supporting the firm’s regional growth ambitions.

Before returning to MultiBank, Giacaman spent 18 months as Chief Marketing Officer at ATFX MENA, where he led regional marketing strategy and brand development from the Dubai office. He also held a similar role at Naqdi Global and previously spent over two years at MultiBank in senior marketing leadership. Early in his career, Giacaman served as Managing Director and CEO at Shock Middle East, where he was a board director, and he founded the UAE start-up motoraty.com.

Giacaman’s return comes alongside other senior hires at MultiBank, including Dana Massey as Chief Product and Growth Officer, reflecting the company’s ongoing leadership adjustments as it scales across the Middle East. The group has also expanded its local presence with a new office in Abu Dhabi and the launch of MEX Digital FZE, a UAE-based broker-dealer and virtual asset exchange operating under MultiBank.io.