OneRoyal Elevates Dominic Poynter to Chief Commercial Officer

OneRoyal has promoted Dominic Poynter to Chief Commercial Officer, expanding the responsibilities of a long-serving executive who has played a central role in shaping the broker’s brand and market positioning. The appointment follows a successful tenure as Chief Marketing Officer and reflects the firm’s focus on tightening alignment between growth, partnerships, and revenue strategy.

Poynter brings more than 25 years of industry experience into the role, having held senior leadership positions across multiple global brokers. Before joining OneRoyal, he served in marketing and executive roles at easyMarkets, ATFX, and HYCM, gaining broad exposure to client acquisition, regional expansion, and brand-led growth in competitive markets.

During his time as CMO, Poynter implemented a unified marketing approach that brought global marketing and sales teams under a shared framework. This strategy supported consistent brand messaging across regions while allowing for local execution. His tenure also included the securing of high-profile partnerships, most notably the appointment of former footballer Diego Forlán as a brand ambassador, which significantly increased the broker’s international visibility.

These efforts coincided with stronger brand recognition and reinforced OneRoyal’s position as a long-established broker adapting to evolving market expectations. The company also received multiple industry awards during this period, reflecting its focus on innovation and client-facing services across key regions.

As Chief Commercial Officer, Poynter will oversee broader commercial strategy, including revenue growth, partnerships, and regional performance. His role is expected to bridge marketing execution with sales and business development, at a time when brokers face increasing pressure to balance expansion with operational and regulatory complexity.

Founded in 2006, OneRoyal serves both retail and professional traders globally. The promotion signals continuity in leadership while sharpening the firm’s commercial focus as competition across the brokerage sector intensifies.