French AMF Launches New Initiative to Educate Young Investors on Financial Biases

France’s financial regulator, the Autorité des Marchés Financiers (AMF), has launched a fresh educational campaign aimed at raising awareness among young investors about the unconscious biases that can influence financial decisions. The initiative emphasizes the importance of recognizing behavioural patterns that may affect investment outcomes and aims to equip the next generation with better decision-making skills.

The campaign introduces participants to Investipolis, a virtual environment where they can explore investment scenarios while learning about common biases such as copycat behaviour, confirmation bias, the illusion of control, and the illusion of knowledge. These cognitive tendencies can lead investors to make decisions misaligned with their personal financial goals or risk profiles. By addressing these biases, the AMF seeks to nurture informed and disciplined investment habits.

Beyond highlighting biases, the initiative encourages users to test their financial knowledge and reflect on their investor profiles. By combining interactive elements with practical guidance, the campaign aims to make the learning experience engaging while promoting responsible financial practices.

Protecting retail investors remains a key priority for the AMF, particularly in an environment shaped by digital platforms, evolving financial products, and heightened exposure to fraud. Targeted educational efforts such as this campaign reinforce the regulator’s commitment to providing young investors with the tools they need to navigate complex financial landscapes safely.

The campaign is being broadcast on social media channels favored by younger audiences, such as Instagram and TikTok, allowing the AMF to meet users where they are most active. By leveraging these platforms, the regulator can deliver concise, impactful messaging that resonates with participants while maintaining a focus on practical, actionable insights.

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The AMF is an independent authority responsible for ensuring that savings invested in financial products are protected, supervising the orderly functioning of financial markets, and providing investors with accurate and reliable information. Through initiatives like this, the AMF continues to advance financial literacy and foster prudent investment behaviour among emerging investors in France.

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