XS.com Continues Exness Talent Drive, Names Omar Alaa MENA Marketing Director

Dubai-based broker XS.com has appointed Omar Alaa as its new MENA Marketing Director, further expanding its leadership team amid growing competition in the Middle East and North Africa (MENA) region.

Alaa joins XS.com after nearly a decade at Exness, where he most recently served as Social Media Manager for the MENA region. In his new role, he will oversee marketing operations across the Middle East and North Africa, including digital campaigns, partnerships, audience engagement, and brand growth initiatives.

Alaa began his career with Exness as a freelancer in 2016 before becoming a full-time social media specialist in 2020. His experience spans paid media, influencer marketing, and partnership campaigns across key Arab markets, including Egypt, Saudi Arabia, the UAE, and Kuwait.

Commenting on the appointment, Alaa said he was honored to join XS.com at a pivotal stage of its growth and looks forward to enhancing marketing performance and regional engagement across MENA markets.

XS.com said the move supports its ongoing expansion plans across the MENA region, where trading activity and competition among brokers continue to grow.

The appointment marks the latest in a series of senior hires from Exness. Earlier this year, XS.com recruited Simon-Peter Massabni as Head of Retail Sales, while Group CEO Mohamad Ibrahim previously held a senior regional leadership role at Exness before joining XS.com in 2023.