XS.com Hires XM’s Rakhi Raje for Influencer Marketing Role

Retail FX and CFDs broker XS.com has appointed Rakhi Raje as Influencer Marketing Manager, adding a dedicated hire to handle creator-led campaigns.

Raje joins from XM, where she spent close to two years overseeing influencer marketing across the MENA region. Her work there focused on identifying and managing influencer partnerships, running campaigns across multiple platforms, and tracking performance metrics such as engagement and ROI.

Before moving into the brokerage space, she held social media and marketing roles at Clicktap Digital, Xpertise Creative Studio, and Teleperformance, building experience in content strategy, campaign execution, and community management.

Her appointment comes as influencer marketing continues to play a larger role in client acquisition for brokers, particularly in regions like MENA where social-driven channels are widely used. At the same time, regulators in the UAE have started tightening oversight of financial promotions, including introducing frameworks for finfluencers.

Raje’s move reflects a more structured approach to influencer marketing, as firms look to formalise what has traditionally been a loosely managed acquisition channel.