FXTRADING.com Appoints Patrick Guerrera as Chief Brand Officer to Boost Global Presence

FXTRADING.com has named Patrick Guerrera as its new Chief Brand Officer, strengthening the broker’s leadership team as it expands internationally. Guerrera brings over 25 years of experience driving growth, innovation, and brand transformation across telecommunications, financial services, and regulated sectors.

Guerrera founded and led Re Group within the M&C Saatchi network, building a globally recognised brand and experience design practice over 16 years. He led major transformation programs for Optus, including multiple brand evolutions and the creation of Yes Agency, improving creative delivery, speed, and consistency at scale.

He has also worked with Commonwealth Bank, ANZ Bank, CFS (Superannuation), and First Sentier Investors, helping reshape some of Australia’s most recognised financial services brands. As APAC Lead for M&C Saatchi Consulting, he extended his impact across the region, integrating customer insights, data, and creative strategy to drive sustained growth.

At FXTRADING.com, Guerrera will focus on refining brand foundations, creating cohesive experiences, and developing content that resonates with traders. He will collaborate closely with CMO Amit Kaushik to build awareness in key markets and strengthen the company’s global positioning.

CEO Adam Phillips said Guerrera’s appointment comes at a critical time for the company. He highlighted Guerrera’s experience in leading brand transformations as a key asset for FXTRADING.com’s next phase of growth. Guerrera added that he was attracted by the broker’s momentum and the opportunity to elevate its presence in the CFD trading sector.