Finalto’s Bjorn Enqvist Joins ATFX Connect to Lead Institutional Business Growth

ATFX Connect has appointed Bjorn Enqvist as its new Head of Business Development, further strengthening its institutional division as it expands its global reach and enhances service capabilities for professional clients.

Based in Limassol, Cyprus, Enqvist will be responsible for driving the firm’s global business development strategy, deepening relationships with brokers, hedge funds, asset managers, and fintech partners. His appointment underscores ATFX Connect’s commitment to growing its institutional footprint through transparent liquidity, advanced execution, and technology-driven trading solutions.

Enqvist brings more than a decade of experience in institutional sales and liquidity management, having held senior leadership positions across top-tier financial and fintech firms. Most recently, he served as Institutional Business Development Executive at Finalto, where he played a key role in expanding the firm’s client base and delivering tailored multi-asset liquidity solutions across global markets.

Prior to that, Enqvist held senior roles at Advanced Markets and Fortex Inc., where he oversaw the establishment and growth of their European operations. He also contributed to the early success of BridgerPay, an AI-powered payments company backed by KPMG 500 Israel, where he served as Global Head of Sales and Business Development, leading the company’s commercial expansion across EMEA.

Commenting on his new role, Enqvist said: “ATFX Connect is a name synonymous with quality, reliability, and client-focused innovation. I’m excited to contribute to its next phase of growth by building deeper institutional partnerships and developing tailored liquidity and connectivity solutions for our global clients.”

Hormoz Faryar, Managing Director of Institutional Sales at ATFX Connect, added: “Bjorn’s experience and deep understanding of institutional FX make him a valuable addition to our leadership team. His appointment reflects our ongoing commitment to expanding ATFX Connect’s global presence and delivering world-class institutional services.”

Enqvist’s appointment marks another milestone in ATFX Connect’s evolution as a leading Prime-of-Prime liquidity provider, reinforcing its position as a trusted counterparty for institutions seeking stability, efficiency, and scalable trading infrastructure.