Blueberry Markets Hires Mario Saudino to Lead LATAM Expansion

Blueberry Markets has appointed Mario Saudino as LATAM Regional Manager, marking a key hire as the broker steps up its expansion efforts across Latin America.

Saudino joined the firm in March 2026 and is based in Mexico, where he is responsible for driving business development, strengthening partner networks, and expanding the broker’s regional footprint. His mandate focuses on building long-term relationships with introducing brokers and affiliates, while supporting sustainable growth across key Latin American markets.

The move follows his departure from STARTRADER, where he served as Regional Director for LATAM for approximately four years. During his tenure, he led regional operations and oversaw the broker’s presence across multiple markets, operating remotely from Europe.

Saudino brings a well-established track record in the FX and CFDs industry, particularly in Spanish-speaking and Latin American markets. Prior to STARTRADER, he held senior commercial roles at TigerWit Group, Global Markets Group, and Roar Forex, focusing on sales, regional expansion, and client acquisition strategies.

His appointment reflects broader industry dynamics, as Latin America continues to emerge as a highly competitive growth region for retail brokers. Increasing retail participation, expanding digital adoption, and strong demand for access to global markets have made LATAM a strategic priority for firms seeking diversification beyond saturated regions.

For Blueberry, bringing in an executive with deep regional expertise and existing industry relationships provides a more direct route into the market. Success in LATAM is heavily dependent on localized strategy—ranging from payment infrastructure and regulatory navigation to partner-driven growth models—areas where experienced regional leadership can materially accelerate expansion.

The hire also comes alongside other recent senior appointments at the firm, including leadership roles across MENA, indicating a broader effort to strengthen its international management structure.

Saudino has framed his move as both a professional progression and a values-driven transition, emphasizing a focus on transparency, long-term vision, and building sustainable business environments in his new role.

As competition intensifies across emerging markets, the effectiveness of such regional hires will ultimately be measured by the broker’s ability to convert leadership into tangible growth—particularly in client acquisition, partner network depth, and brand positioning across Latin America.